媒体看广汽 | 香港顶流媒体组团来访，见证匠心智造与创新力量

6月12日，TVB、Top Gear、Dik Sir Auto、Rev Channel等香港顶流媒体齐聚广汽，开启了一场科技与智造的探索之旅。媒体团深入广汽研究院及广汽埃安工厂，探寻“工匠精神”，全面了解科技前沿、感知科技魅力。

广汽埃安的多款智能纯电车成为媒体团关注的焦点，尤其是首款全球战略车型第二代AION V。媒体们纷纷驻足围观鉴赏，并期待能亲身体验这款搭载全新无图ADiGO PILOT智能驾驶系统的车型。在埃安智能生态工厂参观期间，媒体团了解到每53s便能下线一辆定制化新车，产品品质逼近0缺陷，对广汽埃安的数字化、智能化实力有了更直观的认识。

媒体团参观广汽埃安

在专业教练陪同下，媒体团试乘试驾了AION Y Plus（右舵版）、昊铂HT、传祺E9等车型。现场媒体对传祺E9的豪华与舒适印象深刻，表示：“驾乘起来很舒适，非常惊艳。”当得知昊铂GT已获工信部首批L3智驾准入试点的信息后，媒体们对广汽的智驾实力更为盛赞。

试驾实测让媒体团对广汽先进技术在智能产品中的应用有了更深的了解，一位来自香港有着超20年从业经验的记者说：“今天参观时见到了广汽很多领先的技术，试驾时真切体验到这些技术是如何应用在汽车上，无论是操控性还是智能化功能，都让我很惊喜。”

媒体团试乘试驾

媒体团走进广汽研究院，详细了解广汽集团自主研发的重要技术成果。媒体团对实现关键技术突破的高安全、大容量全固态动力电池十分感兴趣，现场向广汽工作人员了解该科技成果的投产计划，以及广汽在电池领域的技术研发进展等。此外，媒体团还参观了多个前沿实验室，对广汽在整车研发、智能网联、自动驾驶等领域的领先实力给予了高度评价。

媒体团参观广汽研究院

在媒体交流会上，广汽与媒体团就市场策略、最新车型、技术突破等多个方面进行深入沟通和交流。广汽国际总经理卫海岗、广汽国际副总经理王顺胜、广汽埃安国际业务部部长陈顽等出席了此次媒体交流会。

媒体交流会现场

现场媒体对广汽国际化战略及香港市场计划非常关注，卫海岗强调：“广汽坚定不移推进国际化战略，以科技创新应对海外市场挑战，致力于为全球消费者提供高品质的产品和服务。广汽高度重视香港市场，正在积极拓展市场布局，加快产品导入和渠道建设，今年将重点做好服务和销售工作。”

卫海岗与香港媒体交流

2024年是深化香港市场布局的关键之年。广汽埃安于年初正式登陆香港市场，继九龙湾首店、湾仔店开业后，第三家门店预计6月15日正式开业，年内将开设6家销售展厅及售后服务中心。

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在产品方面，除了目前已在香港市场销售的AION Y Plus，未来广汽还将推出AION ES、第二代AION V、昊铂HT、传祺E9等新能源车型，涵盖SUV、轿车、MPV等多个细分市场，满足香港消费者的多元化绿色出行需求。

广汽埃安首款全球战略车型第二代AION V

作为亚太地区的金融科技中心，香港是广汽拓展亚太市场的桥头堡。此次媒体品鉴之旅体现了广汽对香港市场的重视，旨在增进双方合作沟通，借助香港媒体的桥梁作用，连接更多香港消费者，传递中国智造故事。展望未来，广汽持续聚焦香港、服务香港，加快导入产品、积极开拓渠道、完善服务体系，让广汽的高价值产品和高水平服务触达更多香港消费者。

On June 12th, TVB, Top Gear, Dik Sir Auto, Rev Channel and other Hong Kong Top media gathered together at GAC to embark a technology and intelligent manufacturing exploration journey. The media delegation went into GAC R&D Center and GAC AION plant to explore GAC's craftsmanship, comprehensively understand cutting-edge technology and perceive the charm of technology.

The media delegation paid more attention to GAC AION intelligent electric vehicles, particularly the second-generation AION V, GAC AION's first global strategic model. The media delegation gathered to marvel at the vehicle, was eager to personally experience the model with the all-new mapless ADiGO PILOT ADAS system. During the visit in the GAC AION intelligently ecology plant, the media delegation has known that it is just 53s to roll off a new car with almost zero defect in the plant, and has established more intuitive understanding of GAC AION's strength in digitalization and intelligence.

Media Delegation Visits GAC AION

Accompanied by professional instructors, the media delegation test drove and test rode the AION Y Plus (right-hand edition), Hyper HT, and GAC MOTOR E9. The media delegation was deeply impressed by the luxury and comfort of the GAC MOTOR E9, and said, "It's incredibly comfortable to drive and ride, so stunning." Upon knowing that the Hyper GT have been approved by the Ministry of Industry and Information Technology to be first group of L3 intelligent driving pilot models, the media delegation heaped even more praises on GAC's prowess in intelligent driving.

The media group has established a deeper understanding of GAC's advanced technology in intelligent products. A Hong Kong journalist with over 20 years of industry experience said, "Today, I have seen many leading technologies in GAC, and I am very surprising after I have really experienced how these technologies are applied to GAC vehicles, in terms of handling and intelligent functionalities."

Media Delegation Test Riding & Test Drive

The media delegation went into GAC R&D Center to take a detailed insight into the significant technological achievements independently developed by GAC Group, and also expressed keen interest in the high-safety, large-capacity All Solid-State Batteries that have achieved great technological breakthroughs. The media delegation inquired with GAC staff about the production plans for the technological achievement and GAC's R&D progress in the battery segment. Furthermore, the media delegation also visited various cutting-edge laboratories, and high praised GAC's leading strength in vehicle development, intelligent connectivity, ADAS, and other aspects.

Media Delegation Visits GAC R&D Center

At the communication meeting, GAC took in-depth discussions and exchanges with the media delegation on market strategies, latest models, and technological breakthroughs. Wei Haigang, General Manager of GAC International, Wang Shunsheng, Deputy General Manager of GAC International, and Chen Wan, International Business Department of GAC AION also attended the meeting.

Communication Meeting

The media delegation paid more attention to GAC's going global strategy and Hong Kong market plan, Wei Haigang emphasized, "GAC is steadfast in promoting its internationalization strategy, responding to overseas market challenges with technological innovation, and committed to providing high-quality products and services to global consumers. GAC attaches great importance to the Hong Kong market, actively expands its market layout, accelerates its product introduction and channel construction, and will focus on providing good service and sales work this year."

Wei Haigang Communicates With Hong Kong Media

For GAC, The year 2024 is a critical year to accelerate the market development in Hong Kong. In January, 2024, GAC officially made its entry into the Hong Kong market, following the opening of GAC AION Kowloon Bay showroom and Wan Chai showroom, its third showroom will be officially opened on June 15, and it is planned that GAC AION will open 6 sales showrooms and after-sale service centers in 2024.

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The AION Y Plus has been launched in the Hong Kong market, GAC will also launch more new energy models such as AION ES, the second-generation AION V, Hyper HT, and GAC MOTOR E9, covering SUV, sedan and MPV segment, to meet the diverse green mobility needs of Hong Kong customers.

GAC AION's first global strategic model - the second-generation AION V

As the financial and technological center of APAC, Hong Kong serves as a bridgehead for GAC to expand into the APAC market. The media delegation appreciation tour showcased GAC's commitment to the Hong Kong market, aiming to enhance communication and cooperation, leveraging the bridging role of Hong Kong media to connect with more Hong Kong consumers and deliver the stories of Chinese intelligent manufacturing. Looking ahead, GAC will continue to focus on and serve Hong Kong, accelerate product introduction, actively explore channels, and improve after-sales service, so that GAC can offer more high-value products and high-level services to touch more Hong Kong consumers.