Together on the way to being the First | 广汽国际墨西哥首届经销商大会圆满举行

4月11日，广汽国际墨西哥公司顺利组织举办首次经销商大会，本次大会以“Together on the way to being the First”为主题。墨西哥公司经销商集团投资人、管理团队等90人齐聚一堂，共同探讨广汽国际在墨西哥市场的战略布局以及未来的发展规划。本次大会还首次将广汽全系拳头产品带到了活动现场，引起经销商的热烈反响。

广汽国际墨西哥首届经销商大会合影

共商发展，首届经销商大会成功举办

会议上，墨西哥公司全面回顾了在墨西哥市场运营的成果，并对2024年第二季度及全年的各领域工作逐一进行了部署。2024年，墨西哥公司将集中资源快速打造品牌、产品和销售的整体势能，全力提速渠道开拓，力争完成墨西哥全境销售服务渠道布局；全面丰富产品矩阵，从智能化和电动化强化“科技广汽”标签实力；坚持以客户为中心，持续打造“专业、便利、安心、智能”的客户服务体系。

经销商大会现场

广汽国际副总经理吕国杰线上参会并发表致辞，他表示，“中墨商贸历史由来已久，广汽集团作为中国汽车的‘名片’，更希望能为中墨经贸作出积极贡献。本次大会是广汽国际墨西哥首次经销商大会，希望加深各位经销商伙伴对广汽的了解，加强双方合作的信心，共同开拓市场，实现双赢。”

吕国杰线上发表致辞

广汽国际将继续为墨西哥市场导入更新更强大的产品矩阵，以更具竞争力的商务政策和市场投入，加速市场的开拓和深化运营，赢得墨西哥消费者的信赖。

大会总结

强化信心，广汽全系产品璀璨亮相

大会现场，墨西哥公司首次将广汽全系拳头产品带到了活动现场，包括Hyper SSR、Hyper HT、Hyper GT、AION S、AION Y Plus、E9、E8、M6 Pro、M8等，覆盖纯电、混动和燃油等领域，全面呈现了广汽在产品创新方面的卓越成果，加强经销商对广汽产品的感知力，让经销商对广汽的品牌更有信心。

新车展示

墨西哥公司在会上对各大新产品进行了详细的讲解，展示了车型的亮点配置及功能，现场邀请经销商伙伴参与车型品鉴，提前领略即将上市车型的魅力并进行意见收集。在近距离体验产品后，经销商们对广汽的产品质量与技术实力信心倍增。

现场多位经销商表示，这次大会让他们目睹了广汽最新的产品阵容和坚定不移的市场投入决心，对与广汽未来的合作前景充满信心。其中，来自DC集团的投资人Guillermo点赞广汽品牌及产品的强大实力，表示对广汽的高端化和科技化印象深刻，期待广汽新品的快速导入，为墨西哥消费者带来更优质的出行选择。此外，来自FAME集团的投资人Francisco表达了与品牌深度合作的强烈意愿，表示将加快渠道建设的速度，计划新增3个销售服务网点建设，共同开拓墨西哥市场。

表彰先进，携手共绘崭新篇章

墨西哥市场的不断拓展及品牌形象的成功树立，离不开每一位经销商伙伴的付出与支持。经销商大会最后举行了颁奖仪式，表彰2023年表现卓越的经销商代表。

优秀经销商颁奖

广汽国际墨西哥首届经销商大会的圆满召开，进一步巩固和深化了与经销商之间的合作关系。In Mexico，For Mexico！墨西哥公司将与经销商伙伴携手奋进，加大市场投入，深入洞察用户需求，全速推进现地化运营，将广汽国际品牌打造成为当地最好的中国品牌。

The First GAC INTERNATIONAL Mexico Distributor Conference was grandly organized and held on April 11, with a theme of "Together on the way to being the First". A total of 90 attendees, including investors and management teams from distributor partners of GAC INTERNATIONAL Mexico, gathered here to discuss GAC INTERNATIONAL's strategic layout and future development plans in the Mexican market. It is also the first time to showcase GAC's flagship products at the conference, generating enthusiastic responses from distributors.

Group Photo of The First GAC INTERNATIONAL Mexico Distributor Conference

Work together for development, the First

Distributor Conference was successfully held

At the conference, GAC INTERNATIONAL Mexico provided a comprehensive review of its operation achievements in the Mexican market and outlined the development plans for 2024 Q2 and the whole year. In 2024, GAC INTERNATIONAL Mexico will concentrate resources to rapidly build momentum in brand, products, and sales, striving to accelerate channel development and complete the nationwide sales and service channel layout in Mexico. Moreover, GAC INTERNATIONAL Mexico will also comprehensively enrich its product lineup, strengthen the tag and strength of "Tech GAC" through intelligence and electrification, and adhere to a customer-centric approach, continuously building a customer service system that is "professional, convenient, reassuring, and intelligent".

Distributor Conference Scene

Lyu Guojie, Deputy General Manager of GAC International, attended the conference online and delivered a speech. He said, "The commercial history between China and Mexico has a long-standing tradition. GAC Group, as a 'business card' of Chinese automotive brands, hopes to make a positive contribution to Sino-Mexican trade and commerce. This conference is the first distributor conference for GAC INTERNATIONAL in Mexico, we hope to deepen the understanding of our distributor partners about GAC, strengthen confidence in our cooperation, jointly explore the market, and achieve win-win outcomes."

Lyu Guojie's online speech

GAC INTERNATIONAL will continue to introduce a more updated and powerful product lineup to the Mexican market, take advantage of more competitive business policies and market investments, to accelerate market development and deepen operations, and win Mexican customers' trusts.

Distributor Conference Recap

Boost confidence with the

brilliant debut of all GAC product series

At the conference venue, GAC INTERNATIONAL Mexico is the first time to bring its all of flagship products to the conference, including Hyper SSR, Hyper HT, Hyper GT, AION S, AION Y Plus, E9, E8, M6 Pro, M8, covering BEV, Hybrid, and ICE segments. This conference comprehensively showcased the outstanding achievements of GAC in product innovation, which strengthens distributors' perception of GAC products and enhances their confidence in the GAC brand.

New Model Exhibition

GAC INTERNATIONAL Mexico provided detailed explanations for each major new product during the conference, showcased the highlights, configurations, and functionalities of new products, and invited distributor partners to participate in on-site appreciation event, allowing them to experience the charm of upcoming models firsthand in advance and provide feedback. After a close product experience, distributors become more confident in GAC's product quality and technological strength.

Many distributors at the event expressed that this conference allowed them to witness the latest product lineup and the unwavering commitment to market investment of GAC, which has bolstered their confidence in the promising prospects of future collaboration with GAC. Among them, Guillermo, an investor from DC Group, commended the powerful strength of GAC brand and products. He noted that the strides towards premiumization and technological advancement of GAC left him a profound impression. He eagerly anticipated the rapid introduction of new GAC models to offer Mexican consumers superior mobility options. Furthermore, Francisco, an investor from FAME Group, articulated a strong desire for deepened strategic cooperation with GAC. He stated that FAME Group will expedite the pace of channel network expansion and has planned to establish three additional sales and service networks to jointly develop the Mexican market.

Reward excellence, 

co-create new future together

The continuous development and the successful establishment of GAC INTERNATIONAL brand image in the Mexican market cannot be separated from the dedication and support of each distributor partner. The conference concluded with an awards ceremony, rewarding distributor representatives who achieved excellent performance in 2023.

Best Partner Award

The success of the First GAC INTERNATIONAL Mexico Distributor Conference further consolidates and deepens the cooperative relationship with distributor partners. In Mexico, For Mexico! GAC INTERNATIONAL Mexico will work together with distributor partners to increase market investment, insight into customer needs, accelerate localization operation, and make GAC INTERNATIONAL together on the way to being the best Chinese brand in the Mexican market.