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近日，2024年中国汽车品牌海外（智利）巡展成功举行，广汽国际携多款热门车型参展，向智利消费者展示全新产品矩阵。
2024年中国汽车品牌海外（智利）巡展开幕式
热门车型闪亮登场，绽放品牌魅力
本次中国汽车品牌海外（智利）巡展由中国贸促会汽车行业分会主办，在智利的圣地亚哥、比尼亚德尔马和康塞普西翁三座城市先后举行，展期14天，旨在进一步扩大和传播“中国智造、中国品牌、中国汽车”的国际影响力，助力中国车企扎根当地、巩固市场、提高份额。
在这场汽车盛会里，广汽国际携影速、影酷、全新二代GS8等众多热门车型齐齐亮相，全方位展现了中国制造的强大实力。出场即焦点，各大车型凭借创新的外观设计和卓越的性能表现，吸引了众多海外客户驻足观摩体验，现场更是赢得了广泛赞誉。
广汽国际展台现场
巡展活动现场，中国国际贸易促进会驻智利代表处首席代表周凯、中国驻智利大使馆经济商务处参赞马克强、智利交通部副部长Jorge Daza、智利经济部副部长Javiera Petersen等重要领导嘉宾也“打卡”了广汽国际展台，对各大车型产品赞不绝口，表达着对广汽智造的赞赏，以及对“科技广汽”品牌的认同。
中国国际贸易促进会驻智利代表处首席代表周凯参观广汽国际展台
在这次14天三地的巡展中，广汽国际累计接待客户超过100组，斩获15台订单。在收获人气与口碑的同时，进一步提升了品牌在当地的知名度及影响力。
广汽国际展台现场订购洽谈
全力加码智利市场，助力高质量出海
智利是南美洲最重要国家之一，自2020年在智利品牌上市以来，广汽国际坚持打造匠心品牌，为在智利市场获得更广泛的影响力砥砺而行。
广汽国际持续深化智利市场布局，在产品方面，广汽国际完成了全新二代GS8、影酷的上市发布，进一步丰富智利市场产品矩阵。同时还联合所有经销商门店举办了2个全国试驾日，并在Movicenter举办逐影安第斯驾控体验营，让更多消费者了解产品，体验产品，信任产品。
在营销层面，广汽国际加大品牌宣传和市场推广，联合智利20位KOL举办了6场GAC营销活动，同时还进行了一系列赛事活动赞助，包括STGO 21K马拉松赛事、智利ASTARA经典赛、PWCC高尔夫锦标赛等，将品牌形象带入高关注的赛事活动，助力品牌传播。此外，围绕母亲节、父亲节、妇女节等节日开设GAC体验日等活动，提升品牌知名度与美誉度。
凭借在品牌力、产品力、营销力和服务力等方面的综合优势，广汽国际在智利市场赢得良好的用户基础和产品口碑。本次巡展不仅为广汽国际提供了一个展示产品实力和技术创新的平台，同时也为其进一步开拓海外市场提供了更多机会。
面向未来，广汽国际将进一步深耕智利市场，加快产品导入节奏，计划于今年第三季度进行AION系列电动车上市，以更加完善的产品线，为更多消费者带来高品质、高科技的出行体验，推动海外事业快速上量目标必达。
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The 2024 Chinese Automotive Overseas (Chile) Tour was successfully opened, where GAC showcased its all-new product matrix to Chilean consumers with its popular models.
Opening Ceremony of the 2024 Chinese Automotive Overseas (Chile) Tour
Popular models' dazzling debut shows brand charm
Organized by the CCPIT-AUTO, the Chinese Automotive Overseas (Chile) Tour was held in Santiago, Viña del Mar and Concepción for 14 days, aiming at further expanding and communicating the international influence of "Made in China, Chinese Brand, Chinese Auto", and assisting Chinese automotive enterprises to take root in the local market, consolidate their market position, and increase their market share.
At this grand automotive event, GAC showcased an impressive lineup featuring popular models such as EMZOOM, EMKOO, and All New GS8, demonstrating the powerful strength of Made in China in an all-round way. It became a focus upon debut, these models grabbed attention with their innovative exterior designs and excellent performance, drawing numerous overseas customers to stop by for observation and experience. These models also garnered extensive acclaim and praise on site.
GAC Exhibition Area
At the tour event, Zhou Kai, Chief Representative of CCPIT in Chile, Ma Keqiang, Counsellor of Economic and Commercial Office of the Embassy of the People's Republic of China in the Republic of Chile, Jorge Daza, Vice Minister of The Ministry of Transport and Telecommunications of Chile, and Javiera Petersen, Vice Minister of The Ministry of Finance of Chile, and other important leaders and guests also visited the GAC exhibition area, expressing high praise for GAC models on exhibition and signifying their admiration for GAC's intelligent manufacturing, as well as their recognition of the "Tech GAC".
Zhou Kai, Chief Representative of CCPIT in Chile, visits the GAC exhibition area
During the three-city tour in 14 days, GAC received more than 100 groups of customers and won 15 orders on site. While gaining popularity and reputation, this tour also laid a solid foundation for local popularity and influence enhancement.
Order negotiation on site at GAC exhibition area
Go all out to bolster the Chilean market to facilitate high-quality overseas expansion
Since its brand launch in Chile in 2020, GAC has consistently been committing to cultivating a brand built on meticulous craftsmanship, striving to achieve broader influence within the Chilean market—one of the most significant countries in South America.
GAC continued to deepen its layout in the Chilean market. In terms of products, GAC launched All New GS8 and EMKOO, which further enriched its product matrix in the Chilean market. moreover, GAC collaborated with all dealer stores to organize two nationwide Test Drive Days and held the "Andes EMKOO Driving Experience Camp" at Movicenter, allowing more consumers to gain insights into the products, experience the products, and build trust in the products.
At the marketing level, GAC intensified brand communication and market promotion by partnering with 20 Chilean KOLs to host six GAC marketing events. GAC also sponsored a series of events, such as the STGO 21K RACE, the ASTARA Chile Classic, and the PWCC Golf Tournament, thereby integrating GAC brand image into these highly visible events to boost brand communication. Furthermore, GAC Experience Days around holidays like Mother's Day, Father’s Day, and Women's Day were held to enhance brand recognition and reputation.
With its comprehensive strengths on brand, product, marketing, and services, GAC has achieved a strong user base and favorable product reputation in the Chilean market. This tour not only served as a platform for GAC to showcase its product strength and technological innovation but also provided additional opportunities to further explore overseas markets.
In the future, GAC will further deepen its presence in the Chilean market, accelerating the pace of product introduction. It is planned to launch AION EV models in 2024 Q3, so as to offer a more complete product lineup, provide premium, high-tech mobility experiences for more consumers. This initiative aims to drive us closer to our goal of rapid development of our overseas business.
