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广汽新一代旗舰级豪华MPV M8在沙特、巴林两国上市,以其恢弘外观、奢华座舱及智能科技,为当地市场带来触手可及的高品质出行体验,深度蓄力中东MPV市场的开拓与布局。
M8闪耀亮相沙特,引领高端MPV新潮流
7月7日,M8正式登陆中东市场第五站——沙特,引领高端豪华MPV市场新潮流。沙特GAC品牌总经理、当地大客户合作伙伴、4家沙特中资企业领导、20多家沙特主流媒体以及知名KOL等共同见证M8亮相。
M8沙特上市发布会
从外观设计到豪华配置,从强劲性能到科技智能,M8的每一处细节都展现着广汽的匠心品质与科技创新。沙特GAC品牌总经理Fouad Hammad和广汽国际中东公司副总经理梁浅逸现场致辞,表达了对M8在沙特市场前景的坚定信心和对GAC品牌在中东市场发展的长期承诺。
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Fouad Hammad致辞
梁浅逸致辞
现场嘉宾近距离感受M8的设计细节及科技配置,对品牌及产品给予了高度认可和期待。M8完美适配商务场合与家庭出行的双重需求,为用户提供极致舒适、极智安全的出行选择,将成为沙特市场高端MPV赛道极具潜力的热销车型。
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嘉宾现场体验M8
自2018年正式进入沙特以来,广汽国际相继推出了包括全新第二代GS8、“影家族”影酷、影速、影豹在内的丰富产品,成为深受当地消费者喜爱的中国汽车品牌。M8的上市开启了沙特消费者对于高品质、高价值出行的全新体验,推动品牌向高端市场突破,为广汽国际在沙特的持续增长注入新动能。
巴林登陆即成焦点,M8引爆全民热议
7月3日,广汽国际在巴林City Center盛大举行M8上市发布会,中国驻巴林经商处参赞李保安应邀出席活动。作为一款集尖端科技与豪华设计于一身的旗舰级MPV,M8进一步满足当地消费者对于优质用车体验的追求,将为巴林的MPV市场树立新标杆。
M8巴林上市发布会
上市之前,广汽国际精心策划了一系列预热活动,通过创意视频的广泛传播,在社交媒体上掀起全民热议,成功激发了巴林市场对M8的期待。活动当天,M8登场即成流量焦点,吸引了大量消费者驻足体验,发布会现场秒变大型“种草”现场。
M8在巴林还进行了5天商超巡展,让消费者充分了解其奢华座舱、智联系统等产品亮点。当地消费者纷纷表示,M8不仅给人一种恢弘大气的视觉享受,还提供了极致舒享的驾乘体验,其智能科技的应用更是令人惊喜连连,超越了自身对MPV车型的预期。
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消费者现场体验M8
M8上市收获了良好的市场反馈。为了更好地融入巴林市场,广汽国际将进一步开展户外广告、KOL合作等营销活动,有效夯实产品的豪华品质印象,提升消费者对M8的口碑与好感度,为巴林市场终端销售助力。
M8在中东市场的密集上市,标志着广汽国际在中东高端豪华MPV市场的快速布局,充分展现了中国汽车品牌的卓越品质与科技实力。未来,广汽国际将加速全球化步伐,携手经销商深耕中东市场,坚持从用户需求出发,强化多元产品布局策略,持续扩充兼具品质与科技的明星车型,为中东消费者提供超乎期待、超高品质的全新出行体验,全面助力销量和品牌持续向上,实现下半年海外业务“销量倍增”计划。
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GAC's New Generation Flagship Luxury MPV M8 has been launched in Saudi Arabia and Bahrain. With its magnificent design, luxurious cabin and intelligent technology, this model offers a high-quality driving experience for local consumers, laying a solid foundation for its advancement of the MPV market in the Middle East.
M8 Brilliant Debut in Saudi Arabia
Setting a New Trend in High-end MPVs
On July 7th, the M8 officially entered its fifth market in the Middle East - Saudi Arabia, setting a new trend in the high-end MPV market. The launch was held in the presence of the General Manager of the GAC in Saudi Arabia, major local business partners, leaders of four Chinese enterprises in Saudi Arabia, over 20 mainstream Saudi media outlets, and well-known KOLs.
M8 Launch Event in Saudi Arabia
Regarding its magnificent exterior, luxurious features, powerful performance, and intelligent technology, the M8 epitomizes GAC's craftsmanship and technological innovation. Fouad Hammad, GAC Manager in Saudi Arabia, and Liang Qianyi, Deputy General Manager of GAC International Middle East Company, both delivered speeches at this event, expressing firm confidence in the bright prospect of the M8's presence in the Saudi Arabian market, and reaffirming GAC's long-term commitment to brand development in the Middle East.
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Fouad Hammad is Addressing
Liang Qianyi is Addressing
The on-site guests experienced the design details and technological features of the M8 up close, giving high recognition and expectations to GAC and its products. The M8 perfectly caters to the dual needs of business and family travel, offering consumers superior mobility that is characterized by comfort, intelligence, and safety. In this connection, the M8 is poised to become a soon-to-be bestseller in the high-end MPV segment in Saudi Arabia.
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Guests Experience M8 On Site
Since officially entering Saudi Arabia in 2018, GAC INTERNATIONAL has successively launched a variety of products including the All New GS8, EMKOO, EMZOOM, and EMPOW, gaining popularity among local consumers as a beloved Chinese automotive brand. The launch of the M8 introduces superior and high-value mobility for Saudi consumers, propelling the brand into the high-end market, and injecting new momentum into GAC INTERNATIONAL's sustained market advancement in Saudi Arabia.
M8 Hits the Spotlight in Bahrain
Sparking Heated Discussions Nationwide
On July 3rd, GAC INTERNATIONAL held a grand launch event for the M8 at the City Center in Bahrain, with Li Bao'an, Commercial Counselor of the Chinese Embassy in Bahrain attending. As a flagship MPV, which is complemented by cutting-edge technology and luxurious design, the M8 further meets the local consumers' pursuit of high-quality driving experiences, setting a new benchmark in Bahrain's MPV market.
M8 Launch Event in Bahrain
Before its official launch, GAC INTERNATIONAL elaborately planned a series of pre-launch activities, leveraging creative videos to generate heated discussions on social media and successfully building anticipation for the M8 in the Bahrain market. On the day of the event, the M8 immediately hit the spotlight, drawing a large number of consumers to experience it firsthand.
The M8 was also exhibited at shopping malls in Bahrain for five days, demonstrating its highlights including the luxurious cabin and smart safety system for local consumers. Obsessed with the M8, local consumers expressed that the M8 not only offered a magnificent appearance but also provided ultimate comfort in driving and riding. Moreover, they were surprised by its smart technology, exceeding their expectations for an MPV model.
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Consumers Experience M8 On Site
Upon its launch, the M8 is well-received in the Bahrain market. To further integrate into the Bahrain market, GAC INTERNATIONAL will engage in marketing activities, such as outdoor advertising, and collaboration with KOL. These efforts will solidify its luxurious and high-quality brand image, enhance consumer word-of-mouth and favorability towards the M8, and consequently boost terminal sales in this region.
The intensive launch of the M8 in the Middle Eastern market signifies GAC INTERNATIONAL's rapid expansion in the high-end luxury MPV segment in the region, showcasing the outstanding quality and technological prowess of Chinese automotive brands. Moving forward, GAC INTERNATIONAL plans to accelerate its international footprint. To that end, it will collaborate with distributors to deepen its presence in the Middle East market, and strengthen its diversified product layout based on consumer demands. It will continually expand its lineup of star models that combine quality and technology, providing Middle Eastern consumers with brand-new mobility featuring better quality and technology. These efforts will significantly increase sales and help to enhance GAC's brand presence, contributing to the "Sales Multiplication Plan" in the overseas market for the latter half of the year.

