香港市场拓展开启“加速度”，广汽埃安湾仔展厅盛大开业

埃安湾仔展厅开业，渠道建设高效落地

此次开业展厅坐落于香港湾仔著名车街地标——告士打道，该地连接东区走廊及中环金钟一带，毗邻维多利亚港湾，是各大知名豪华汽车品牌的聚集地，其优越的地理位置和密集的人流量，为汽车销售提供了更多机会。活动现场，一众嘉宾共同为新展厅开业剪彩，这不仅象征着广汽埃安在香港市场的全新启航，更预示着品牌渠道建设的高效落地。

广汽埃安湾仔展厅

广汽埃安湾仔展厅开业剪彩

展厅开业庆典切乳猪仪式

广汽国际总经理卫海岗在致辞中分享了广汽的国际化布局以及在香港的发展战略，他表示，“今天，广汽埃安在香港的第二家品牌展厅落地湾仔告士打道，进驻香港著名‘车街’，以高端形象展示广汽埃安的品牌实力，连接和服务更多香港消费者。我们期待与各位深化合作、携手共赢，见证广汽埃安与香港共同成长，为香港的新能源汽车发展贡献广汽力量。”

卫海岗发表讲话

展厅开业活动现场，智电新能源E9、昊铂HT、AION Y Plus等明星车型联袂亮相，展示了广汽在新能源领域的最新成果，彰显了品牌在绿色出行方面的不懈追求。到场媒体和嘉宾对广汽本次展出的新能源车型表示极大的兴趣，他们对车型的设计理念、智能科技等给予了高度评价，并有意愿深入了解产品、预约试乘试驾。

现场嘉宾体验广汽明星车型

全面提升“四力”，以“广汽速度”赢得市场

在广汽集团布局全球化之初，香港就被视为重要战略市场。自年初正式进入香港以来，广汽埃安在九龙湾开设了首家展厅，并发布了首款产品AION Y Plus，接连取得了一系列重要里程碑成就，获得了香港用户及社会各界的认可，为品牌在香港市场的深耕奠定了坚实的基础。广汽埃安湾仔店的开业，标志着品牌在香港市场的进一步扩张，同时展示了广汽对香港市场的重视和承诺，对香港市场的销量提升也起到了关键性支撑。

行驶在香港街头的AION Y Plus

展望未来，广汽将继续深耕香港市场，坚持以用户为中心，加快导入更多纯电动、插电式混能等多种新能源车型；加大品牌宣传和市场推广，让更多香港消费者了解广汽，信任广汽；持续完善渠道建设，计划在沙田、尖沙咀、元朗等地开设展厅，实现销售及服务渠道覆盖港岛、九龙及新界，强化品牌影响力和市场竞争力；优化服务体系建设，计划在荃湾开设埃安售后服务中心，践行“服务先行”的理念，为香港用户提供更优质、更完善的售后服务。以“广汽速度”全面提升产品力、品牌力、营销力和服务力，为香港乃至全球的绿色出行和可持续发展贡献广汽力量。

GAC AION Wan Chai Showroom

Grand Opening Marked the Efficient

Implementation of Channel Construction

The showroom is located on Gloucester Road, a landmark of the famous car street in Wan Chai, Hong Kong, which connects the Eastern Corridor and Admiralty in Central, and is adjacent to Victoria Harbour. As a gathering place of well-known luxury automotive brands, its excellent superior geographical location and dense traffic offer more opportunities for car sales. At the opening ceremony, guests jointly cut the ribbon for the opening of the showroom, which not only symbolizes the new start of GAC AION in the Hong Kong market, but also indicates the efficient implementation of GAC AION brand channel construction. 

GAC AION Wan Chai Showroom

GAC AION Wan Chai Showroom Ribbon-Cutting Ceremony

Roast Suckling Pig Cutting Session at the Opening Ceremony

Wei Haigang, General Manager of GAC International, shared GAC's international layout and development strategy in Hong Kong, he said, "Today, GAC AION opened its 2nd brand showroom on Gloucester Road, Wan Chai, and entered the famous 'Car Street' in Hong Kong, showcasing GAC AION's brand strength with its premium image and connecting and serving more Hong Kong consumers. We look forward to deepening collaboration with you and working together for a win-win situation, witnessing the common growth of GAC AION and Hong Kong, and contributing to the development of NEV industry in Hong Kong."

Wei Haigang is Addressing

At the opening ceremony, GAC AION unveiled its star models such as smart electric new energy E9, Hyper HT and AION Y Plus, demonstrating GAC's latest achievements in new energy industry and highlighting the brand's unremitting pursuit of green mobility. Media and guests expressed great interest in the new energy models in the showroom, and they highly praised the design concept and intelligent technology of such models, and were willing to have an in-depth understanding of such products and make an appointment for a test drive.

Guests Are Experiencing GAC's Star Models

Enhance the "four forces" and

win the market with "GAC speed"

At the beginning of GAC Group's globalization, Hong Kong was regarded as an important strategic market. Since its officially entry into the Hong Kong market at the beginning of the year, GAC AION has opened its first showroom in Kowloon Bay and launched its first product AION Y Plus, which has achieved a series of important milestones and has been recognized by Hong Kong users and all walks of life, laying a solid foundation for GAC AION brand's deep cultivation in the Hong Kong market. The opening of GAC AION Wan Chai showroom marks the further expansion of GAC AION brand in the Hong Kong market, and demonstrates GAC's importance and commitment to the Hong Kong market, which also plays a key role in supporting the sales increase in the Hong Kong market.

AION Y Plus on the Street of Hong Kong

Looking ahead, GAC will continue to deepen its efforts in the Hong Kong market, adhere to the user-centric approach, and accelerate to introduce more new energy models including BEV and PHEV. Meanwhile, GAC will strengthen its brand communication and marketing promotion, making more Hong Kong consumers know about and trust GAC; In terms of channel construction, GAC plans to open showrooms in Sha Tin, Tsim Sha Tsui, Yuen Long and other places, make its sales and service channels cover Hong Kong Island, Kowloon and the New Territories, and strengthen brand influence and market competitiveness; Furthermore, GAC will optimize the construction of its service system, plan to open GAC AION after-sales service center in Tsuen Wan, practice the concept of "service first", and provide better after-sales service for Hong Kong users. With "GAC speed", GAC will comprehensively enhance its product strength, brand strength, marketing strength and service strength, and contribute GAC's strength to green mobility and sustainable development in Hong Kong and even the world.