广汽国际荣膺“年度出海企业”，海外逐梦稳健前行

在全球化浪潮汹涌澎湃的时代背景下，汽车产业的国际化成为车企的必考题。在2024新汽车年度盛典上，广汽国际获得“2024新汽车·年度出海企业”荣誉，成为中国汽车品牌“走出去”的典范。广汽国际总经理卫海岗代表公司出席接受殊荣，并分享了广汽在全球化征程中的深刻见解。

广汽国际荣获“年度出海企业”

卫海岗出席2024新汽车年度盛典

本次盛典中，“年度出海企业”这一奖项不仅全面考量企业在海外市场的销售业绩与市场份额的拓展幅度，更深入探究其品牌建设的深度与广度、产品在不同海外区域的适应性与竞争力、服务网络的覆盖范围与服务质量的精细程度，以及企业在跨文化交流与融合方面所做出的积极努力与实际成效等核心要素。广汽国际成功将这一荣誉揽入怀中，充分表明了业界同行、专家学者对广汽出海成就的高度认可。这是对广汽未来在全球市场持续奋进的有力鞭策，也为广汽国际化征程坚定了信心。

广汽在海外市场的发展情况一直备受关注，广汽亦不负众望，近年来的多项数据彰显出良好的增长势头。2023年广汽集团实现汽车出口量7.58万辆，同比增长130%，其中自主品牌实现海外销量5.5万辆，完成2款全球车型开发，3款区域车型导入，市场布局覆盖41个国家和地区，“出海”步入快速增长期；今年前三季度，广汽集团累计出口汽车9.5万辆，同比再度实现翻番式增长。

卫海岗将广汽过去一年在海外市场的快速发展归结为三个原因：“品牌力传播与建设、服务客户先行、团队人才扩充。”

在品牌传播层面，广汽积极利用国际车展等契机，提升品牌全球影响力、树立中国车企的高端形象。在今年的巴黎车展上，广汽充分借助这一国际舞台的强大辐射力，正式发布欧洲市场计划，加速将一系列极具竞争力的明星车型推向市场，构建起更为广泛的全球影响力网络。

广汽始终践行“客户第一、服务先行”的理念，在本土化服务领域不断深耕细作。今年广汽在巴拿马新设零部件中转仓，并在墨西哥成立现地化供应链管理公司，显著提升了售后服务的响应速度和效率，助力优化服务质量与提升客户满意度。此外，广汽秉持“长期主义”发展观，大力扩充国际化复合人才，为应对复杂多变的海外市场挑战提供人才保障。

自2013年国家“一带一路”倡议扬帆起航之际，广汽便积极投身于全球化浪潮之中。目前广汽已成功将业务版图拓展至全球70个国家和地区，设立海外销售及服务网点累计达390个，建成4家海外组装厂，并在墨西哥、香港等多个国家和地区设立子公司，实现了布局全球化、运营现地化、生产本地化。

在谈到进行本地化生产时，卫海岗表示，“广汽坚守务实主义精神，将岭南文化中开放、创新、包容的精髓融入到海外业务的本地化发展。”今年，广汽马来西亚工厂和泰国工厂的顺利建成投产具有重要里程碑意义，标志着广汽国际化进程迈入整车出口与当地生产协同并进的全新发展阶段。通过本地化组装生产模式，深度融入当地市场，不仅有效降低了生产成本，还能因地制宜为用户提供真正需要的产品。

“今天的广汽海外规模处于快速增长期，未来广汽的‘出海’曲线会是一个几何式的增长。”卫海岗进一步强调。在广汽集团最新发布的三年“番禺行动”战略规划中，国际市场拓展被列为重点改革举措之一，广汽出海业务肩负着更高的目标：到2027年，广汽将进入全球100个国家和地区，挑战出口50万辆。

此次荣获“年度出海企业”称号，对于广汽国际而言，既是一份荣耀，更是一份沉甸甸的责任与使命。广汽将以此次获奖为新起点，以三年“番禺行动”战略为行动纲领，锚定“万亿广汽”目标，通过全方位、多层次、宽领域的不懈努力与持续提升，全力推动海外事业迈向更高的新台阶，共创中国品牌的璀璨未来。

In an era of ever-growing globalization, the internationalization of the automotive industry has become a key challenge for car manufacturers. At the 2024 New Auto Annual Ceremony, GAC INTERNATIONAL was honored with the "2024 New Auto · Overseas Business of the Year" award, becoming a model for Chinese automotive brands "going global". Wei Haigang, President of GAC International, attended the event to accept the award on behalf of GAC INTERNATIONAL and shared his insights on GAC's journey toward globalization.

GAC INTERNATIONAL Wins "Overseas Business of the Year"

Wei Haigang at the 2024 New Auto Annual Ceremony

At this ceremony, the "Overseas Business of the Year" award considered not only a company's overseas sales performance and market share expansion but also the depth and breadth of its brand-building efforts, the adaptability and competitiveness of its products in different global regions, the coverage and quality of its service network, and its active engagement in cross-cultural communication and integration. GAC INTERNATIONAL's success in winning this award is a strong endorsement from industry peers, experts, and scholars, acknowledging GAC's achievements in expanding overseas. This recognition serves as a powerful motivation for GAC to continue striving forward in the global market and strengthens confidence in its internationalization journey.

GAC's overseas development has consistently attracted significant attention. More than meeting expectations, recent data highlights GAC's strong overseas growth momentum. In 2023, GAC Group achieved a car export volume of 75,800 units, a 130% increase year-on-year. Of these, GAC's self-owned brands sold 55,000 units abroad, developed two global models, and introduced three regional models, covering 41 countries and regions. GAC's "going global" efforts entered a period of rapid growth. In the first three quarters of this year, GAC Group exported a total of 95,000 vehicles, doubling last year's figures.

Wei Haigang attributes the rapid growth of GAC's overseas markets over the past year to three key factors: "brand communication and construction, customer and service first, and team talent expansion."

In regards to brand communication, GAC actively leverages international auto shows to enhance its global influence and build a high-end image for Chinese automakers. At this year's Paris Auto Show, GAC used this international platform to announce its European market plan and accelerate the introduction of competitive core models, thereby establishing a broader global influence network.

GAC has consistently adhered to the "Customer First, Service First" philosophy, continuously improving localized services. This year, GAC set up a new parts transfer warehouse in Panama and established a localized supply chain management company in Mexico, significantly improving after-sales service response times and efficiency, enhancing service quality, and boosting customer satisfaction. Furthermore, GAC maintains a "long-term" approach to talent development, expanding its international talent pool to rise to the challenges of dynamic overseas markets.

Since the launch of China's Belt and Road Initiative in 2013, GAC has actively engaged in the wave of globalization. Currently, GAC has expanded its business footprint to 70 countries and regions, with a total of 390 overseas sales and service outlets, four overseas assembly plants, and subsidiaries in places like Mexico and Hong Kong. GAC has realized a global layout, localized operations, and localized production.

Regarding localized production, Wei Haigang emphasized, "GAC adheres to a pragmatic spirit, integrating the essence of openness, innovation, and inclusivity from Lingnan culture into the localization of its overseas business development." This year's successful construction and commissioning of GAC's plants in Malaysia and Thailand marks a significant milestone in GAC's internationalization process, advancing it to a new stage where complete vehicle exports and local production go hand in hand. This localized assembly model not only effectively reduces production costs but also tailors products to meet the specific needs of local markets.

"Today, GAC's overseas scale is seeing rapid growth, and we foresee a geometric expansion of GAC's global business curve in the future," Wei Haigang emphasized. Under GAC Group's latest "Panyu Action" three-year strategic plan, international market expansion is a key reform initiative, and GAC's overseas business is tasked with even higher goals: By 2027, GAC aims to enter 100 countries and regions and challenge an export target of 500,000 vehicles.

Winning the "Overseas Business of the Year" award is both an honor and a heavy responsibility for GAC INTERNATIONAL. GAC will take this award as a new starting point and, guided by the "Panyu Action" strategy, will focus on the "Trillion GAC" goal. Through all-around, multi-level, and wide-ranging efforts, GAC aims to elevate its overseas business to new heights, creating a bright future for Chinese brands.