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近日，Astara集团总经理Jorge Navea、全球首席运营官Rafael Sainz、首席渠道官Eduardo Zavala、中国办公室负责人Pablodela Torre等一行到访广汽国际，进一步加强双方之间的业务交流，共探海外市场合作新机遇、新路径。广汽国际副总经理王顺胜、总经理助理张雷等人参与了本次接待。
Astara集团到访广汽国际
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深度交流，课题攻关共赋能
Astara集团是广汽国际海外重要经销商合作伙伴，其总部位于西班牙，业务覆盖拉美、欧洲、东南亚等。近年来，广汽国际与Astara集团携手开拓智利、秘鲁、菲律宾等市场，取得了丰硕的合作成果。
座谈会上，王顺胜对Astara集团的来访表示热烈欢迎，并回顾了双方近年来同心协力、互利共赢的合作情况，同时分享了2024年国际化事业的重要成果，以及广汽国际在亚洲、美洲、欧洲等市场的发展规划。Astara集团对于广汽国际的全球化成就表示高度认可。双方围绕亚洲、欧洲及美洲三大核心区域，就渠道建设、销售策略、售后服务、合作模式等核心课题进行了深入探讨与交流。
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广汽国际与Astara集团座谈交流
此次座谈交流，广汽国际与Astara集团均表达了进一步深化业务合作的强烈意愿，双方将秉持合作共赢的原则，携手应对市场挑战，持续加强业务交流，积极探索并优化合作模式，促进多层次、高维度合作，共同推动双方在全球市场的业务拓展。
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并肩前行，深耕海外谋共赢
在全球化浪潮下，广汽集团持续加快国际化进程，“番禺行动”将国际市场拓展作为重点改革举措之一。作为广汽集团国际化事业的载体，广汽国际与Astara集团等海外经销商紧密携手、攻坚克难，加快全球渠道拓展、深化品牌建设、优化服务体验，国际化事业取得了显著进展。未来，广汽国际将坚定地与全球经销商伙伴携手前行，秉持“客户第一 服务先行”理念，带来更多品质领先、科技创新的车型，通过差异化的产品组合满足海外消费者的多元化出行需求，打造本地化的销售和服务体系，为消费者提供更好的服务体验，为国际化业务高质量发展注入强劲动能。
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Recently, Jorge Navea, CEO of Astara Group, Rafael Sainz, Global Chief Distribution Officer, Eduardo Zavala, Chief Development Officer, and Pablodela Torre, Head Astara China, visited GAC INTERNATIONAL to strengthen business communication and explore new opportunities and pathways for overseas market cooperation. The reception was attended by Wang Shunsheng, Vice President of GAC International, Zhang Lei, Assistant General Manager of GAC International, and other representatives.
Astara Group Visits GAC INTERNATIONAL
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Engaging in In-depth Communication,
Collaborating on Key Projects
to Empower Mutual Growth
Astara Group is an important overseas distributor partner of GAC INTERNATIONAL. Headquartered in Spain, it operates in Latin America, Europe, Southeast Asia, and other regions. In recent years, GAC INTERNATIONAL has worked with Astara Group to expand into markets such as Chile, Peru, and the Philippines, achieving fruitful cooperation results.
At the seminar, Wang Shunsheng warmly welcomed the visit of Astara Group. He reviewed the mutually beneficial and win-win cooperation between the two sides in recent years, and shared the key achievements of GAC's internationalization efforts in 2024, as well as its development plans for markets in Asia, the Americas, and Europe. Astara Group expressed high recognition of GAC INTERNATIONAL's global achievements. The two sides held in-depth discussions and exchanges on key topics, including channel development, sales strategies, after-sales service, and cooperation models in the core regions of Asia, Europe, and the Americas.
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GAC INTERNATIONAL and Astara Group Hold Seminar and Exchange
During the seminar, both GAC INTERNATIONAL and Astara Group expressed a strong desire to further deepen their business cooperation. Both sides will adhere to the principle of mutual benefit and work together to address market challenges. They will continue strengthening business communication and actively explore and optimize cooperation models. This collaboration aims to promote multi-level, high-dimensional partnerships and drive business expansion in global markets.
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Marching Forward Together,
Deepening Efforts in Overseas
Markets for Mutual Benefit
Under the trend of globalization, GAC Group has been accelerating its internationalization efforts, with the "Panyu Action Plan" positioning international market expansion as one of its key reform measures. As a carrier of GAC Group's internationalization ambitions, GAC INTERNATIONAL has formed close partnerships with overseas distributors, such as Astara Group, working together to overcome challenges, speed up global channel expansion, enhance brand building, and improve service experiences. These efforts have led to significant progress in GAC's internationalization. Looking ahead, GAC INTERNATIONAL will continue to work closely with global distributor partners, upholding the principles of "Customer First, Service First", delivering more high-quality, innovative models, and offering a diverse product range to meet the varied mobility needs of overseas consumers. GAC INTERNATIONAL will also build localized sales and service systems, enhancing the customer experience and driving robust momentum for the high-quality development of its international business.
