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数字化已经成为了中国汽车品牌国际化进程中愈发重要的一环。近日，广汽国际联合大圣科技与SAP原厂服务团队举办出海数字化建设研讨会。广汽国际总经理卫海岗、副总经理高峰、副总经理吕国杰出席会议，与广汽国际整车采销、售后服务、财务等部门的关键用户齐聚一堂，从出海初衷、成功要素、未来构想等维度层层深入，共同探讨推进数字化出海新举措，为深耕海外市场蓄势赋能，进一步推动全球化布局。
广汽国际出海数字化建设研讨会
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群策群力，探讨出海数字化建设
随着我国汽车出海势力在亚、欧两大市场渗透率的提高，以巴西为代表的拉美市场正在成为车企竞相争夺的新战场。巴西是全球第六大汽车市场，也是广汽国际出海的关键一站。市场机遇广阔，挑战也不容忽视。从复杂的经销商管理体系到繁琐的财税申报流程及严格的合规要求，这都需要有一个贴合市场实践的数字化管理基座。此次研讨会聚焦巴西等重点市场，探索并推进广汽国际出海数字化转型之路。
本次研讨会，SAP原厂专家带来了巴西系统实施案例。SAP专家为与会者详细介绍了中国企业出海的普适数字化实践以及项目实施方法论，并针对业务用户普遍关心的需求表述、推进进度等问题一一进行解答。随后，研讨会采用分组形式，围绕出海初衷、成功要素、成功举措、价值构想、未来构想5大领域展开了热烈而深入的讨论，广泛收集业务用户的观点，群策群力、凝聚共识，共同为广汽国际出海数字化建设出谋划策。
研讨会现场分享与讨论
卫海岗在研讨会上表示：“在全球汽车市场竞争日益激烈的背景下，‘速度’与‘落地’成为了当前的关键词。通过借鉴全球车企的最佳实践，以系统性思维和先进方法论为指引，把规划和研讨做实做深，充分调动各方资源，才能确保‘一次做对、一次做好’。”此次研讨会的深入交流与碰撞，为广汽国际出海数字化提供了新的思路和动力。
卫海岗现场致辞
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数智蓄能，实现品牌高质量出海
中国汽车正迈入高质量出海的新阶段，广汽国际持续加快全球化步伐，目前已完成72个国家和地区的布局。2025年是标准化管理的元年。数字化作为企业出海的必备能力之一，是企业高质量出海的重要驱动引擎。以本次研讨会为契机，广汽国际即将开启在海外数字化转型的学习之旅。未来，广汽国际将继续深化全球化布局，加速推进数字化转型，提升全球化运营效能，实现品牌的高质量出海。
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Digital transformation has become an increasingly critical component in the internationalization of Chinese automotive brands. Recently, GAC INTERNATIONAL, in collaboration with Digital Science Tech and the SAP Original Service Team, hosted a seminar on digital transformation for global expansion. Wei Haigang, President of GAC International, Gao Feng, Vice President of GAC International, and Lyu Guojie, Vice President of GAC International attended the event, joined by key users from departments such as vehicle procurement and sales, after-sales service, and finance. The participants engaged in in-depth discussions, exploring topics ranging from the motivations for global expansion to key success factors and future visions. Together, they deliberated on new measures for advancing digital globalization, empowering sustained growth in overseas markets, and further driving global strategic development.
Seminar on Digital Transformation for GAC INTERNATIONAL's Global Expansion
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Collaborative Efforts to Explore Digital
Transformation for Global Expansion
As Chinese automakers continue to expand their presence in the Asian and European markets, Latin America, represented by Brazil, is emerging as a new battleground. Brazil, the world's sixth-largest automotive market, is a critical milestone in GAC INTERNATIONAL's global journey. While the market offers vast opportunities, it also presents significant challenges, from the complexities of dealer management systems to intricate tax filing processes and stringent compliance requirements. Addressing these challenges requires a digital management foundation tailored to market practices. This seminar focused on key markets such as Brazil, exploring and advancing GAC INTERNATIONAL's digital transformation strategy for global expansion.
At the seminar, SAP experts presented a case study on system implementation in Brazil. They provided attendees with a detailed overview of universal digital practices for Chinese enterprises expanding overseas and the methodologies for project implementation. The experts also addressed common concerns from business users, such as requirement articulation and project progress. Subsequently, the seminar adopted a group discussion format, focusing on five key areas: the motivations for global expansion, key success factors, successful initiatives, value propositions, and future visions. Participants extensively gathered perspectives from business users, fostering collaboration and building consensus to collectively contribute ideas for advancing the digital transformation of GAC INTERNATIONAL's global expansion.
Seminar Sharing and Discussion
Wei Haigang remarked during the seminar, "With global automotive market competition intensifying, 'speed' and 'execution' have become key priorities. By learning from the best practices of global automakers and guided by systematic thinking and advanced methodologies, we can deepen and solidify planning and discussions, mobilizing resources from all sides to ensure we 'get it right and do it well the first time'." The seminar's in-depth exchanges and insights sparked new ideas and momentum for GAC INTERNATIONAL's digital transformation in global expansion.
Wei Haigang's Remarks
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Digital Intelligence Empowerment
for High-Quality Brand Expansion
Amid a new phase of high-quality global expansion for China's automotive industry, GAC INTERNATIONAL is accelerating its globalization efforts, now covering 72 countries and regions. The year 2025 marks the beginning of standardized management. Digitalization, as a critical capability for global expansion, serves as a key driving engine for high-quality growth overseas. Leveraging this seminar as a starting point, GAC INTERNATIONAL is set to embark on a journey of digital transformation in international markets. Looking ahead, GAC INTERNATIONAL will continue to deepen its global footprint, further accelerate digital transformation, enhance global operational efficiency, and achieve high-quality global expansion for its brand.
