ONE TEAM ONE GOAL | 广汽国际墨西哥公司2025经销商大会成功举办

近日，广汽国际墨西哥公司在墨西哥城成功举办了2025年经销商大会。本次大会以“ONE TEAM ONE GOAL”为主题，广汽国际副总经理吕国杰、广汽国际墨西哥公司总经理黄日斐，以及墨西哥经销商投资人、总经理，墨西哥公司现地合作伙伴等130余人出席，共同探讨广汽品牌在墨西哥市场的未来发展。

广汽国际墨西哥公司2025年经销商大会

大会上，墨西哥公司全面回顾了广汽国际过去一年在墨西哥市场运营的成果。2024年是广汽国际在墨西哥的首个完整运营年，墨西哥公司克服困难，全力夯实现地运营基础，车型数量从2款增加到6款，经销店从1家到建成超过30家，实现了产品质量0投诉，还建成了广汽售后零部件仓库，以打造高效的零部件供应体系，不断增强未来与经销商伙伴实现长期合作共赢的信心。

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吕国杰在欢迎致辞中向经销商伙伴们致以诚挚的感谢，并共同展望2025年新发展、规划新部署。他表示：“新的一年，我们将坚持‘ONE GAC’经营理念，进一步拓展经销商服务网络，同时将车型扩充到超过10款，包括至少三款HEV车型，以满足墨西哥市场对环保与高效能车型的需求。GAC是长期主义者，期待未来继续与经销商携手共进，一起迎接汽车行业的新时代！”

吕国杰现场致辞

黄日斐代表墨西哥公司对2024年工作和2025年计划做了报告。他表示：“墨西哥是广汽最重要的海外市场之一。2025年，我们将在墨西哥市场推出更多优质车型，旨在打造中国品牌在墨西哥的最佳产品阵容；我们将采取更具创新性的营销策略，提升消费者对品牌的认知度和兴趣，有效塑造‘品质领先’、‘科技创新’的品牌形象；我们始终坚持‘服务至上’的原则，继续完善客户服务体系，打造一个更高效、更专注、更亲和的服务品牌。”

黄日斐现场致辞

在本次经销商大会上，广汽国际墨西哥公司还详细介绍了广汽最新技术及墨西哥2025新产品导入策略，并针对销售、市场、客服等多个关键业务领域进行全面回顾与改进分析，逐一部署未来的工作重点。对于2025年，广汽国际墨西哥公司将秉持“ONE TEAM ONE GOAL”理念，打造GAC与经销商高效协同作战的工作体系，继续加大墨西哥市场的投入，通过优化产品组合、提升服务质量、加强市场营销等一系列有力措施，努力实现更高的销售目标。

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经销商对本次大会给予了高度评价，对广汽品牌在墨西哥的未来发展充满信心。他们一致认为，2025年导入的新产品非常有竞争力，将为墨西哥市场带来更加丰富多元的用车选择。同时，会上针对2024年提出的改善措施，以及面向2025年的工作规划，将有力促进广汽国际年度销售目标达成。大会现场，多家重点经销商表达了与广汽品牌继续深化合作的强烈意愿，表示未来计划将加大对广汽品牌的投资，新增销售服务网点建设，以进一步提升广汽品牌在墨西哥市场的知名度和影响力。

广汽国际在墨西哥市场的快速发展，离不开经销商伙伴们的支持与信任。本次大会特别设置了优秀经销商颁奖环节，以表彰过去一年表现卓越的经销商伙伴。大会现场，获奖经销商代表分享了他们在渠道开拓、市场传播、客户服务等方面的成功经验，为其他经销商提供了有益的借鉴。

优秀经销商颁奖仪式

优秀经销商代表分享

广汽国际墨西哥公司2025年经销商大会的成功举办，不仅深化了广汽品牌与经销商伙伴之间的信任与协作，也为品牌在墨西哥市场的拓展注入了全新活力。展望未来，广汽国际将践行“融入当地、贡献当地”的承诺，继续与经销商合作伙伴携手共进，为墨西哥消费者带来更多高品质的产品和服务，以卓越品质塑造品牌价值，共同实现战略规划目标，推动品牌快速发展。

Recently, GAC INTERNATIONAL Mexico successfully hosted its highly anticipated 2025 Distributor Conference in Mexico City. With the inspiring theme of "ONE TEAM ONE GOAL", the Conference brought together over 130 distinguished guests, including Lyu Guojie, Vice President of GAC International, Huang Rifei, General Manager of GAC INTERNATIONAL Mexico, as well as Mexican distributor investors, general managers, and local partners of GAC INTERNATIONAL Mexico. This gathering served as a platform to delve into the future development of the GAC brand in the promising Mexican market.

2025 GAC INTERNATIONAL Mexico Distributor Conference

At the conference, GAC INTERNATIONAL Mexico provided a comprehensive review of its remarkable achievements in the Mexican market over the past year. The year 2024 marked the first full year of operations for GAC INTERNATIONAL in Mexico, despite any challenges, the company has been all in, laying a solid foundation for long-term success, with a significant product lineup expansion from 2 models to an impressive 6 models. The distributorship network also grew rapidly, with more than 30 distributorships established, starting from just one. Throughout this period, GAC INTERNATIONAL Mexico maintained a record of zero product quality complaints. Furthermore, the establishment of a GAC After-sales Parts Center laid the foundation for an efficient parts supply system, strengthening its commitment to long-term, win-win partnerships with its distributors.

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In his warm welcoming speech, Lyu Guojie extended his sincere gratitude to the distributor partners and shared a vision for the new developments and strategic plans for 2025. He stated, "In the coming year, we will continue to uphold the 'ONE GAC' business philosophy, further expand our distributor service network and enrich our product lineup to over 10 models, including at least three HEV models. This expansion will cater to the Mexican market's growing demands on sustainable and high-efficiency vehicles. As a long-term player in the automotive industry, GAC is eager to forge ahead with our distributors to embrace the new era of the automotive industry."

Lyu Guojie Delivers Welcome Speech

Huang Rifei, on behalf of GAC INTERNATIONAL Mexico, delivered a report on 2024 review and 2025 plan, he emphasized, "Mexico holds a pivotal position as one of GAC's most important overseas markets. In 2025, we are dedicated to launching a diverse range of high-quality models in the Mexican market, aiming to create the best product portfolio of Chinese brands in Mexico. We will adopt innovative marketing strategies to enhance brand awareness and consumer interest, effectively shaping the brand image of 'Top-tier Quality' and 'Pioneering Technology'. Our commitment to the principle of 'Service First' remains unwavering. We will continue to refine our customer service system, striving to create a service brand that is more efficient, focused, and customer-friendly."

Huang Rifei Delivers Speech

At the distributor conference, GAC INTERNATIONAL Mexico provided an in-depth introduction to the latest GAC technologies and the 2025 new product introduction strategy in Mexico. A comprehensive review and improvement analysis were conducted across several key business areas, including sales, marketing, and customer service. Meanwhile, the company meticulously outlined the key work priorities for the future. In 2025, GAC INTERNATIONAL Mexico will adhere to the "ONE TEAM ONE GOAL" concept, aiming to establish an efficient and collaborative working system between GAC and its distributors. The company is committed to increasing its investment in the Mexican market and will strive to achieve higher sales targets through a series of effective measures, such as product portfolio optimization, service quality enhancement, and marketing promotion efforts.

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Distributors expressed high praise for the conference and demonstrated great confidence in the future development of the GAC brand in Mexico. They unanimously agreed that the new products to be introduced in 2025 were highly competitive and would offer Mexican consumers a more diverse and comprehensive options. Additionally, the improvement measures for 2024 review and the work plan for 2025 discussed at the conference will significantly contribute to the achievement of GAC INTERNATIONAL's annual sales targets. At the conference, several key distributors expressed a strong desire to deepen their collaboration with GAC. They revealed plans to increase investment in the GAC brand and construct new sales and service network, with the aim of further enhancing GAC brand's popularity and influence in the Mexican market.

The rapid growth of GAC INTERNATIONAL in the Mexican market would not have been possible without the unwavering support and trust of its distributor partners. In recognition of this, the conference featured a special award ceremony to honor outstanding distributor partners from the past year. At the ceremony, representatives of the award-winning distributors shared their successful experiences in market channel development, marketing communication, and customer service. Their insights provided valuable references for other distributors, inspiring them to strive for excellence.

Outstanding Distributor Award Ceremony

Outstanding Distributor Sharing

The successful conclusion of the 2025 GAC INTERNATIONAL Mexico Distributor Conference not only strengthened the trust and collaboration between GAC and its distributor partners, but also infused new dynamism into GAC brand's expansion in the Mexican market. Looking ahead, GAC INTERNATIONAL will uphold its commitment to "Integrating into Local, Contributing to Local", forge ahead with its distributor partners to bring more high-quality products and services to Mexican consumers. By shaping brand value with outstanding quality, GAC INTERNATIONAL aims to jointly achieve strategic planning goals and boost the brand towards rapid development.