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广汽国际在美洲市场正积极开展多元化品牌活动，如哥斯达黎加AION Y Plus上市，玻利维亚GS4 MAX首发上市，赞助圣克鲁斯德拉塞拉马拉松赛事，智利兰卡瓜展厅全新开业，秘鲁影酷HEV媒体测评，亮相荷属加勒比夏日汽车展等，有效提升品牌在当地的影响力和市场活跃度。
哥斯达黎加
AION Y Plus上市，助力品牌新发展
9月10日，广汽国际哥斯达黎加经销商团队在圣何塞万豪酒店举办AION Y Plus上市发布会。活动吸引了各界精英400人，共同见证了这款新能源车型的惊艳亮相。
AION Y Plus融合了创新科技与环保理念，其宽敞舒适的内部空间、环保节能的动力系统以及超长续航里程，完美契合了现代消费者对绿色出行的追求。发布会现场设置了互动体验区，让与会嘉宾近距离感受AION Y Plus的魅力。
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AION Y Plus闪耀亮相
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嘉宾体验AION Y Plus
作为GAC品牌新能源产品在美洲市场的新尝试，AION Y Plus正式登陆哥斯达黎加，不仅在当地掀起了一股GAC产品热潮，更为品牌的持续发展注入了新动力。未来，广汽国际将为哥斯达黎加市场带来更多高端、环保的新能源汽车，满足消费者对于绿色出行的需求，推动当地向更环保的未来迈进。
玻利维亚
GS4 MAX上市，马拉松赛道再燃激情
9月4日，广汽国际在玻利维亚举行新车发布会，正式推出GS4 MAX车型。广汽国际玻利维亚经销商总经理Erwin G. Roda，2024年玻利维亚国际小姐Camila Ribera，广汽国际玻利维亚品牌大使Gabriela Oviedo，以及当地媒体、VIP客户等齐聚一堂，现场体验GS4 MAX的产品魅力。
GS4 MAX采用前轮驱动系统，搭载1.5升涡轮增压发动机，支持四种驾驶模式，还配备了360°全景影像、自动紧急制动（AEB）、自适应巡航控制（ACC）和8个安全气囊，提供全方位的安全保障，将为玻利维亚消费者带来高品质汽车生活体验。值得一提的是，GS4 MAX将亮相玻利维亚当地最大的贸易展览会——EXPOCRUZ 2024，向公众展示其集创新工艺与智能科技于一体的SUV新风采。
GS4 MAX玻利维亚上市
在玻利维亚，广汽国际不仅持续完善产品矩阵，同时也积极推进赛事合作，助力品牌加速渗透。在9月8日举行的圣克鲁斯德拉塞拉马拉松赛中，广汽国际作为赛事赞助商，提供影速、影豹、M6 Pro等共计10台车辆用于官方用车，与马拉松赛跑者一起激擎开跑，为赛事保障和服务提供支持。通过赞助马拉松赛事，不仅提升了广汽国际在当地的品牌认知度，更进一步拉近了品牌与消费者的距离。
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广汽车型助力马拉松激擎开跑
智利
兰卡瓜展厅开业，AION Y亮相助阵
9月3日，广汽国际在智利兰卡瓜举行展厅开业仪式。新店位于Avenida Miguel Ramírez 230，地理位置优越，将为智利消费者带来更加便捷、专业的购车体验。开业活动上，GS4、影速、影酷、全新第二代GS8等热销车型悉数登场，即将在智利推出的新能源明星车型AION Y也亮相现场，共同为开业活动助阵。
智利兰卡瓜新店开业
持续完善的销售网络、丰富多元的产品矩阵，助力广汽国际在智利市场取得亮眼表现。今年1-7月，广汽国际智利市场的销量同比增长了24.8%。未来广汽国际将进一步深化智利市场渠道铺设和产品布局，推动品牌在该市场的深入发展。
秘鲁
影酷HEV登报，产品实力获媒体认可
今年6月，广汽国际在秘鲁正式发布了影酷HEV版本，该车型凭借出色性能迅速获得了当地市场的认可。9月2日，秘鲁极具影响力的报纸《El Comercio》在“Wheels and Gears”专栏对影酷HEV进行了深入的评测报道，文章对影酷HEV的动力性能、续航能力以及燃油经济性等给予了正面评价。此次评测报道不仅加深了秘鲁消费者对影酷HEV技术实力与性能价值的认知，更进一步提升了品牌在当地市场的美誉度。
影酷HEV登报《El Comercio》
荷属加勒比
明星车型集结，闪耀夏日汽车展
8月31日，荷属加勒比经销商Motorworld在区域首府荷属圣马丁岛举办了车圈盛会——Hot Summer Car Show。作为参展的中国汽车品牌，广汽国际在活动上隆重发布旗舰MPV车型M8，并展出了影酷、影速和M6 Pro等明星车型，吸引了众多政府机构及企业代表到场体验车型，共商大客户合作项目。
为期4天的汽车展，日均人流量超过3000。M8及M6 Pro以其高智能、高品质、高舒适赢得了现场消费者的广泛好评，影酷和影速也深受荷属加勒比当地消费者喜爱，实现日订单达18台，展现了广汽国际在海外市场的强大品牌吸引力和产品竞争力。
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GAC INTERNATIONAL is engaging in diverse brand activities in the Americas market, such as the launch of AION Y Plus in Costa Rica, the launch of the GS4 MAX in Bolivia, sponsorship of the Maratón Santa Cruz de la Sierra, the grand opening of the new showroom in Rancagua, Chile, media reviews of the EMKOO HEV in Peru, and GAC's presence at the Hot Summer Car Show in the Dutch Caribbean. These efforts have effectively enhanced GAC's influence and market activity in the local market.
Costa Rica
Launch of AION Y Plus,
Drive Brand Growth
On September 10th, GAC INTERNATIONAL's Costa Rica dealership team held the AION Y Plus launch event at the San Jose Marriott. The event attracted 400 distinguished guests from various sectors, who gathered to witness the stunning debut of this new energy vehicle.
The AION Y Plus blends innovative technology with eco-friendly concepts, offering a spacious and comfortable interior, an energy-efficient powertrain, and an extended range. These features align perfectly with modern consumers' demand for green mobility. An interactive experience area was set up at the event, allowing guests to appreciate the appeal of the AION Y Plus up close.
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AION Y Plus Debut
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Guests Experience AION Y Plus
As GAC's first effort at introducing its new energy products to the Americas, the AION Y Plus has officially launched in Costa Rica, sparking a surge in local interest in GAC products and injecting new momentum into the brand's growth. In the future, GAC INTERNATIONAL is poised to bring more high-end, eco-friendly NEVs to the Costa Rican market, meeting consumers' demand for green mobility and helping the region advance towards a more sustainable future.
Bolivia
GS4 MAX Launch,
Igniting Marathon Passion
On September 4th, GAC INTERNATIONAL held a new vehicle launch event in Bolivia, officially introducing the GS4 MAX. The event was attended by Erwin G. Roda, General Manager of GAC INTERNATIONAL's dealership in Bolivia, Camila Ribera, Miss International Bolivia 2024, Gabriela Oviedo, Brand Ambassador of GAC INTERNATIONAL in Bolivia, as well as local media and VIP clients, all coming together to experience the charm of the GS4 MAX.
The GS4 MAX features a front-wheel-drive system and is equipped with a 1.5-liter turbocharged engine, supporting four driving modes. It is also packed with a 360° panoramic camera, Automatic Emergency Braking (AEB), Adaptive Cruise Control (ACC), and eight airbags, offering comprehensive safety protection and providing Bolivian consumers with a superior driving experience. Notably, the GS4 MAX will be showcased at Bolivia's largest trade fair, EXPOCRUZ 2024, where it will present its new SUV profile, combining innovative craftsmanship with smart technology.
GS4 MAX Launches in Bolivia
In Bolivia, GAC INTERNATIONAL is not only continuously improving its product lineup but also actively advancing event partnerships to accelerate brand penetration. On September 8th, during the Maratón Santa Cruz de la Sierra, GAC INTERNATIONAL served as an event sponsor, providing a total of 10 vehicles, including the EMZOOM, EMPOW, and M6 Pro, for official use. The vehicles supported the marathon by providing essential services and enhancing the event experience. Through this sponsorship, GAC INTERNATIONAL has not only boosted its brand recognition in the local market but also strengthened its connection with consumers.
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GAC Vehicles Boost Marathon Passion
Chile
Rancagua Showroom Opening
with AION Y Unveiling
On September 3rd, GAC INTERNATIONAL held the grand opening ceremony for its new showroom in Rancagua, Chile, located at Avenida Miguel Ramírez 230. This prime location will offer Chilean consumers a more convenient and professional car-buying experience. The opening event featured popular models such as the GS4, EMZOOM, EMKOO, and the All New GS8. The event also showcased the upcoming new energy core model, the AION Y, adding a spectacular touch to the showroom's grand opening.
Opening of New Showroom in Rancagua, Chile
With an expanding sales network and a diverse product lineup, GAC INTERNATIONAL has achieved impressive results in the Chilean market. From January to July this year, sales in Chile increased by 24.8% compared to the previous year. Moving forward, GAC INTERNATIONAL is poised to further enhance its market presence in Chile by deepening its channel development and product strategy, aiming to drive continued growth in the region.
Peru
EMKOO HEV Featured in the Press
with Praised Product Strength
In June of this year, GAC INTERNATIONAL officially launched the EMKOO HEV in Peru, and the model quickly gained recognition in the local market for its outstanding performance. On September 2nd, Peru's influential newspaper El Comercio featured an in-depth review of the EMKOO HEV in its "Wheels and Gears" column. The article highlighted the vehicle's power performance, range, and fuel efficiency. This review not only deepened Peruvian consumers' understanding of the EMKOO HEV's technological capabilities and performance value but also further enhanced GAC's reputation in the local market.
EMKOO HEV Featured in El Comercio
Dutch Caribbean
Core Models Take Center Stage
at the Hot Summer Car Show
On August 31st, Motorworld, a distributor of GAC INTERNATIONAL in the Dutch Caribbean, hosted the Hot Summer Car Show in the regional capital, Sint Maarten. As one of the participating Chinese automotive brands, GAC INTERNATIONAL made a grand unveiling of its flagship MPV, the M8, and showcased other core models including the EMKOO, EMZOOM, and M6 Pro, drawing numerous government and business representatives to experience the vehicles and discuss potential client cooperation projects.
The four-day auto show attracted an average of over 3,000 visitors per day. The M8 and M6 Pro received widespread acclaim from attendees for their top-tier intelligence, superior quality, and ultimate comfort, while the EMKOO and EMZOOM were also well-received by local consumers in the Dutch Caribbean. The event saw daily orders reach up to 18 vehicles, showcasing GAC INTERNATIONAL's strong brand appeal and product competitiveness in the overseas market.
