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12月4日，广汽国际在巴西市场迎来里程碑时刻——巴西办公室揭牌启航，标志着巴西现地化运营已完成初步搭建并正式落地。广汽国际总经理卫海岗、副总经理吕国杰，巴西当地合作伙伴、经销商投资人以及中资企业代表等100人出席了开业活动，共同见证了广汽国际在巴西市场开启新的发展篇章。
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广汽国际巴西办公室开业
广汽国际巴西办公室开业，深耕现地化运营
广汽国际巴西办公室位于巴西最大的城市圣保罗，其设计风格现代简约，空间布局宽敞明亮，旨在为广汽现地团队提供更舒适的办公环境，打造更高效的文化氛围，增强员工归属感和团队凝聚力，共同推动广汽国际在巴西的业务发展。
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广汽国际巴西办公室
站在中巴建交50周年的新起点，广汽国际巴西办公室的设立体现了其对巴西市场的长期承诺，将助力品牌在巴西市场的拓展，更好地贴近和服务巴西消费者。接下来，广汽国际将发挥自身在技术领域的先发优势，秉承合作共赢的精神，与巴西社会共同成长，与本地产业深度融合，为服务巴西、贡献巴西做积极全面的准备。
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广汽国际巴西办公室正式揭牌
广汽国际巴西办公室开业剪彩仪式
广汽国际巴西办公室开业舞狮仪式
卫海岗在致辞中表示：“今天的揭牌活动，标志着广汽国际巴西办公室正式开始运营，体现了我们深耕巴西、服务巴西、贡献巴西的坚定决心。未来我们将贯彻‘客户第一，服务先行’理念，向巴西市场导入更多品质领先、科技创新的产品，全面满足巴西市场的多样化需求，同时为巴西消费者提供全方位的服务保障，确保购车、用车无忧。”
卫海岗现场致辞
开业活动当天，卫海岗与巴西现地团队及经销商开展座谈交流，详细介绍了广汽的多元化产品矩阵，围绕巴西市场现地化运营、未来车型导入计划等核心议题进行深入探讨，共谋巴西市场高质量发展新思路。此外，卫海岗还带领巴西现地团队及经销商参观了广汽全系明星车型，进一步加深他们对广汽产品矩阵的了解。
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座谈交流会
卫海岗向巴西经销商介绍车型
深耕巴西，加速融入当地、服务当地
巴西是拉美地区最大的汽车市场，也是全球第六大汽车市场，市场发展空间广阔，成为广汽最重要的海外市场版图之一。今年以来广汽多次赴巴西开展调研，深入了解当地汽车市场趋势及消费者需求，与巴西潜在合作伙伴开展业务交流及合作探讨，对巴西汽车市场充满信心。
巴西政府对于引入广汽品牌也抱有极大热情，今年6月，巴西副总统杰拉尔多·阿尔克明来华访问，期间与广汽集团总经理冯兴亚进行了富有成果的会谈。他表示非常欢迎广汽投资并进军巴西市场，进一步加强中巴经贸合作往来，并期待广汽新能源车型尽快引入巴西市场。
杰拉尔多·阿尔克明（右）与冯兴亚（左）亲切交谈
随着巴西办公室的正式启用，广汽国际进一步夯实了巴西市场发展根基。未来，广汽国际将继续深耕巴西市场，深入、长期地进行本地化发展，持续强化“品质领先”、“科技创新”的全球品牌价值。在巴西，为巴西。广汽国际的目标不仅是为当地消费者带来卓越的产品和服务，更希望与巴西社会各界携手共进，助力巴西汽车工业迈向更加绿色、更加智能的未来，为巴西消费者创造移动出行价值，同时也向世界展现广汽作为中国汽车企业的全新格局与全球视野。
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On December 4th, GAC INTERNATIONAL celebrated a major milestone in the Brazilian market with the official opening of its Brazil office, signaling the completion of the initial phase of its localized operations and the official launch of its presence in Brazil. Wei Haigang, President of GAC International, Lyu Guojie, Vice President of GAC International, along with local partners, distributor investors and representatives from Chinese enterprises, totaling 100 persons attended the unveiling ceremony, witnessed the beginning of a new chapter in GAC INTERNATIONAL's development in Brazil.
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Opening of GAC INTERNATIONAL Brazil Office
GAC INTERNATIONAL Brazil Office Opens,
Strengthening Local Operations
Located in São Paulo, the largest city in Brazil, the GAC INTERNATIONAL Brazil office features a modern, minimalist design with spacious, bright interiors. The office aims to provide a comfortable working environment for the local team, foster an efficient cultural atmosphere, and enhance employee engagement and team cohesion，driving GAC INTERNATIONAL's growth in Brazil.
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GAC INTERNATIONAL Brazil Office
This year is the 50th anniversary of China-Brazil ties, the opening of the GAC INTERNATIONAL Brazil office showcases its long-term commitment to deepening its operations in the Brazilian market. This move will support its expansion in Brazil, ensuring it can better connect with and serve Brazilian consumers. Looking ahead, GAC INTERNATIONAL plans to leverage its technological expertise and embrace a spirit of collaboration and mutual growth, aiming to integrate deeply into the Brazilian market and industry, preparing to make a comprehensive contribution to its development in Brazil.
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GAC INTERNATIONAL Brazil Office Unveiling Ceremony
GAC INTERNATIONAL Brazil Office Ribbon-Cutting Ceremony
Lion Dance Performance at GAC INTERNATIONAL Brazil Office Opening Ceremony
Wei Haigang addressed, "Today's unveiling marks the official start of GAC INTERNATIONAL Brazil, demonstrating our firm commitment to deeply engaging in, serving, and contributing to Brazil. In the future, we will adhere to the 'Customer First, Service First' philosophy, bringing more high-quality, innovative products to the Brazilian market. We will fully meet the diverse needs of Brazilian consumers while providing comprehensive service guarantees to ensure a worry-free car buying and ownership experience."
Wei Haigang Delivers a Speech
On the day of the opening ceremony, Wei Haigang held a symposium with the local team and distributors from Brazil, where he provided a detailed introduction to GAC's diverse product portfolio, engaging in in-depth discussions on key topics such as localized operations in the Brazilian market and future vehicle introduction plans, aiming to explore new approaches for high-quality development in the Brazilian market. Meanwhile, Wei Haigang led the local team and distributors from Brazil on a tour of GAC's full range of core models, further deepening their understanding of GAC's product portfolio.
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Communication Meeting
Wei Haigang Presents GAC Vehicles to Brazilian Distributors
Deepening Engagement in Brazil,
Accelerating Local Integration and Service
As the largest automotive market in Latin America and the sixth-largest market in the world, Brazil offers vast growth potential and has become one of GAC's most important overseas markets. This year, GAC has conducted multiple research trips to Brazil to better understand local automotive market trends and consumer needs, and has engaged in business exchanges and collaboration discussions with potential local partners. GAC is highly confident in the Brazilian automotive market.
The Brazilian government is also enthusiastic about GAC's entry. In June, Brazilian Vice President Geraldo Alckmin visited China and held fruitful talks with Feng Xingya, President of GAC Group. Geraldo Alckmin expressed his strong support for GAC's investment in Brazil and its entry into the Brazilian market, emphasizing the desire to further strengthen China-Brazil economic and trade cooperation. He also looks forward to the introduction of GAC's new energy vehicles into Brazil.
Geraldo Alckmin (right) and Feng Xingya (left) in a cordial conversation
With the official launch of the GAC INTERNATIONAL Brazil office, GAC INTERNATIONAL has further consolidated its foundation for growth in the Brazilian market. Looking ahead, GAC INTERNATIONAL is committed to deepening its presence in Brazil, pursuing long-term, localized development while continuously strengthening its global brand values of "Top-tier Quality" and "Pioneering Technology". In Brazil, for Brazil. GAC INTERNATIONAL's ambition goes beyond offering exceptional products and services to local consumers, the company also seeks to partner with all sectors of Brazilian society to help propel the nation's automotive industry into a greener, more intelligent future. GAC INTERNATIONAL is dedicated to creating lasting value in mobility for Brazilian consumers, while also showcasing its new global outlook and strategic vision as a leading Chinese automaker.
