当匠心邂逅科技 | 广汽2024巴黎车展，发布全球战略车型AION V

共绘蓝图，首次发布“欧洲市场计划”

作为全球历史最悠久、影响力最大的汽车展览之一，巴黎车展历来被视为汽车行业的风向标，是汽车制造商展示新产品和技术、提升全球影响力的重要平台的重要舞台。

车展开幕当天，广汽集团总经理、广汽国际董事长冯兴亚在新闻发布会上介绍了欧洲市场计划：“从市场拓展、绿色出行、服务网络到文化融合，以长期主义、合作共赢的理念，致力于将GAC打造成为欧洲业界可信赖的伙伴，以及欧洲消费者可信赖的品牌。”冯兴亚还通过孔子的“三人行，必有我师”及法国谚语“一点又一点，小鸟筑成巢”等中西传统文化精髓，形象地表达了广汽集团致力于融入当地社会的决心。

冯兴亚现场致辞

广汽于2022年设立了米兰设计中心，并在荷兰开设欧洲总部，也在积极探讨未来在欧洲建立技术中心。接下来，广汽将完善产品矩阵，并在未来两年内陆续在欧洲推出一款B级SUV和一款B级掀背车。

同时，广汽坚持“客户第一，服务先行”理念，计划于2025年完成欧洲中转仓建设，提升零部件供应效率，到2028年逐步建立起覆盖欧洲绝大部分国家市场的服务保障体系，将全球优秀服务经验与GAC领先的数字化服务能力相结合，持续优化欧洲消费者的购车、用车体验。

广汽国际总经理卫海岗表示：“为了更好地满足欧洲客户的需求，我们进行了广泛的市场调研，建立了技术储备，形成了合作伙伴关系，并培养了一支本地人才队伍。我们的愿景很明确：‘融入欧洲，贡献欧洲’。我们真诚希望能与更多合作伙伴共同携手，共同为欧洲的绿色智慧出行注入新动力！”

卫海岗现场致辞

为进一步加深对欧洲消费者的了解，广汽特别邀请了在全球汽车领域拥有超过30年经验的专家Thomas Schemera出任广汽国际全球首席运营官（COO），将更好地帮助广汽了解欧洲消费者的需求和偏好，提供更贴心的客户服务，以及更贴合市场需求的产品建议，增强当地消费者对品牌的信任感。

Thomas Schemera加入广汽

领潮而至，全球战略车型AION V巴黎首秀

自2018年首次亮相巴黎车展以来，历经6年发展，广汽带着经过中国以及全球各个市场充分验证的高品质、高科技产品，再次登上这一国际汽车盛会的舞台。在本届巴黎车展上，广汽发布了首款全球战略车型——新硬派智驾SUV AION V，将于明年与欧洲消费者见面。AION V满足欧洲的质量及安全标准，同时其外刚内柔的设计、领先的三电科技、高阶智驾体验、和高安全性的保障，力争多方面契合欧洲用户的品位与出行需求。

AION V首发亮相

车展开幕前夕，广汽在巴黎共创了一系列视觉大片，通过与当地人、车、生活场景的紧密结合，生动展现了AION V融入欧洲生活的风采，在社交网络上引起了热烈的关注与讨论。穿梭于巴黎街巷的AION V，成为浪漫之都一道流动的亮丽风景线，所到之处即成为路人的目光焦点，向世界游客展示了智电时代中国汽车的魅力。

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AION V巴黎视觉大片

在车展现场，AION V成为热门“打卡点”，赢得了欧洲媒体和经销商的广泛赞誉。其中来自法国的一名媒体记者在了解了AION V的产品特点后，点赞这款车型长续航、快补能的优势：“AION V的续航可达520km（WLTP），而且能够实现充电15分钟补充255km续航，这种快充技术相当领先，对于喜欢自驾游的欧洲消费者而言颇具吸引力。”一名英国资深汽车经销商则对AION V的智驾科技和五星安全印象深刻。他提到：“电池安全性是人们在选购新能源汽车时最关注的问题之一，广汽自主研发的弹匣电池可以实现枪击不起火，在极端条件下依然保证安全，大大提升消费者的信心。”

“星”光熠熠，新能源明星力作集结登场

目前，欧洲是全球第二大新能源汽车市场，且率先提出于2035年禁售燃油车。随着欧洲双碳目标深化推进，新能源汽车消费需求持续高涨。本次巴黎车展，广汽积极响应欧洲消费者对于智能化和绿色低碳出行的需求，以“Where Craft Meets Technology（当匠心邂逅科技）”为主题，不仅发布了AION V，纯电领域的AION Y、昊铂SSR、昊铂HT，插混领域的传祺E9、传祺ES9等重磅明星车型也现身展台，成为海外消费者与媒体的目光焦点。

除了引人注目的产品阵容外，广汽的技术专区集中展示了行业前沿的电动化、智能化成果，欧标智能家用充电桩、埃安A480超级充电桩、夸克电驱、固态电池等前沿技术成果悉数亮相，系统展现了广汽在新能源领域的深厚底蕴和前瞻布局，传递出品牌对未来绿色智慧出行的美好愿景。

广汽展台吸引了大批观众驻足参观，沉浸式体验新能源车型的内在品质，充分感受“科技广汽”的品牌魅力。现场反响热烈，观众对广汽车型的时尚设计、先进工艺、智能科技及多功能体验场景给予了高度评价，并热切期待这些车型尽快进入欧洲市场。

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现场嘉宾体验广汽车型

Pave the Way: 

Unveil the "European Market Plan"

As one of the world's time-honored and most influential auto shows, the Paris Motor Show is widely regarded as the bellwether for the automotive industry. It serves as a vital platform for manufacturers to showcase new products and technologies while enhancing their global influence. 

On the opening day, Feng Xingya, President of GAC Group and Chairman of GAC International, introduced the European Market Plan during a press conference: "expanding into new markets, advancing green mobility, building a strong service network, and supporting cultural integration. With a long-term vision and a win-win approach, we want to establish GAC as a reliable partner and a trusted brand in Europe." Feng Xingya vividly expressed GAC Group's commitment to integrating into local society by drawing on the essence of traditional cultures, citing Confucius's saying, "Among three people, there is always something to learn." and the French proverb, "Little by little, the bird builds its nest."

Feng Xingya Delivers Speech

GAC established the GAC Advanced Design Center Milan in 2022 and opened the European headquarters in the Netherlands, while actively exploring the establishment of a future tech center in Europe. Over the next two years, GAC plans to refine its product lineup by introducing a B-segment SUV and a B-segment hatchback to the European market.

In line with the "Customer First, Service First" philosophy, GAC plans to complete a European logistics hub by 2025 to enhance parts supply efficiency. By 2028, GAC aims to establish a comprehensive service support system covering most European markets, combining global best service practices with GAC's leading digital service capabilities to continuously enhance the car-buying and ownership experience for European consumers.

Wei Haigang, President of GAC International, emphasized, "To better meet the needs of European customers, we have conducted extensive market research, built technical reserves, formed partnerships, and developed a local talent team. Our vision is clear: 'Integrating into Europe, Contributing to Europe'. We sincerely hope to collaborate with more partners to inject fresh momentum into Europe's green and smart mobility landscape!"

Wei Haigang Delivers Speech

To deepen the understanding of European consumers, GAC has also invited Thomas Schemera, an expert with over 30 years of working experience in the global automotive industry, to serve as the Global Chief Operating Officer of GAC International. He will better assist GAC in understanding the needs and preferences of European consumers, providing more considerate customer service, and offering better product suggestions in line with market demands, thereby enhancing local consumers' trust in GAC.

Thomas Schemera Joins GAC

Lead the Charge: 

AION V's Global Debut in Paris

Since the first appearance at the Paris Motor Show in 2018, GAC has returned to this international automotive event after six years of development, showcasing high-quality, high-tech products that have been thoroughly validated in China and global markets. In this year's motor show, GAC unveiled its first global strategic model—the rugged smart-driving SUV, AION V, which will be available to European consumers next year. AION V meets European quality and safety standards, featuring a tough yet refined design, leading battery technology, advanced intelligent driving experience, and robust safety features, aiming to meet the diverse needs and tastes of European users.

AION V Debut

Just before the motor show, GAC created a series of stunning TVCs in Paris. Combined with the "people, car, and lifestyle" scenario, these TVCs have sparked enthusiastic attention and discussion on social networks. The AION V, navigating through the streets of Paris, has become a spectacle in the City of Romance, drawing the gaze of passersby wherever it goes and showcasing the allure of Chinese automobiles in the era of smart electric vehicles to visitors from around the world.

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AION V Stunning TVCs

At the motor show, the AION V quickly became a "hit check-in spot", earning widespread praise from European media and distributors. A French journalist, impressed by the model's long-range and fast-charging capabilities, commented, "With a range of 520 km (WLTP) and the ability to recharge 255 km of range in just 15 minutes, AION V's fast-charging technology is industry-leading. It's particularly attractive to European drivers who enjoy road trips." A veteran British automotive dealer remarked on AION V's intelligent driving technology and five-star safety rating, noting, "Battery safety is a top concern for EV buyers, and GAC's self-developed safety technologies, like its gunshot-resistant battery, greatly enhance consumer confidence."

A Starring Core Lineup

of New Energy Models

Europe, now the world's second-largest EV market, is leading the charge in the global transition to clean energy, and it has committed to phasing out combustion engine vehicles by 2035. Responding to the growing demand for intelligent, green mobility, GAC themed its exhibit "Where Craft Meets Technology". In addition to unveiling the AION V, core models such as the AION Y and HYPTEC SSR in the pure electric segment, as well as the GAC E9 and GAC ES9 in the plug-in hybrid category, also took center stage, capturing the attention of overseas consumers and media.

Alongside the impressive product lineup, GAC's technology showcase highlighted cutting-edge achievements in electrification and intelligence. Key innovations on display included the 7kw AC Charging Pile (EN Norm), the AION A480 Supercharger, Quark Electric Drive, and Solid-State Battery. These technologies collectively demonstrate GAC'strong foundation and forward-looking strategy in the new energy sector.

As crowds of audiences set their eyes on GAC models, GAC's booth offered an immersive experience, allowing visitors to explore the product charm brought by the "Tech GAC". The stylish designs, refined craftsmanship, intelligent technologies, and multifunctional experience areas received positive reviews from attendees, many of whom eagerly anticipated these models entering the European market.

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Guests Experience GAC Models