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2
25
巳巳如意|风生水起
新
春
致
辞
辞暮尔尔,烟火年年。在这万家团圆的美好时刻,我谨代表广汽国际向辛勤耕耘在各条战线上的全体员工,以及所有支持我们事业发展的经销商合作伙伴、社会各界友人,致以最诚挚的祝福与最深切的感谢!
时光眷顾奋斗者,星光不负赶路人。回首2024,我们步履铿锵、勇毅前行,国际化事业取得了显著进展。这一年,我们以龙腾四海之势,加速拓展全球市场,足迹遍布全球72个国家和地区;这一年,我们坚持产品为王,完成了17款车型在海外各地上市,打造明星产品强矩阵;这一年,我们实施“六力”引领,千方百计提振终端,全年出口同比增长84.8%;这一年,我们加力属地经营,新设立6家海外子公司,首个海外CKD工厂竣工量产,国际化进入整车出口和属地生产两条腿走路的全新阶段。这一年,我们出海成果广受认可,获得了2023-2024年度全球智能汽车品牌TOP10、2024新汽车·年度出海企业等多项权威殊荣,品牌影响力再上新台阶。
梦虽遥,追则可达;愿虽艰,持则可圆。展望2025,我们继续携手并进、向新而行,铆足“干”的劲头、发扬“实”的作风,于危机中育新机,于变局中开新局,沿着高质量国际化发展的航道砥砺奋进。今年,我们将坚持战略引领,按照广汽三年“番禺行动”新要求,深化改革攻坚闯新路;我们将提质增量,开拓重点潜力市场,快速布局渠道网点,跑出海外拓展加速度;我们将坚持产品服务先行,沉心打造好产品、好服务,着力提升全球客户满意度;我们将做实区域,加快推进KD生产布局,促进现地高效运营,赋能终端销量提升,推动国际化事业走深走实。
奋楫争先、笃行实干。开年以来,我们加速开拓海外市场,扩张品牌版图。1月在突尼斯举行品牌上市发布会,正式向突尼斯市场推出影速、影酷明星双车,并在尼泊尔发布全球战略车型AION V,赢得了当地市场及消费者的高度认可。加速“走出去”的同时,我们也邀请了来自欧洲国家的媒体代表“走进来”,倾听媒体声音、回应媒体关注,充分了解欧洲市场需求,加速品牌融入欧洲、服务欧洲。
聚势前行,共赢未来。2025年崭新的航线已然铺展,让我们带着深耕开拓的期许,共同奔赴下一程美好新篇!最后,再次祝愿大家新春快乐、蛇年大吉、巳巳如意!
广汽国际总经理
2025年1月28日
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Fortune and Prosperity in the Year of the Snake,
Riding the Winds to New Heights
Spring Festival Address
As the year comes to a close, fireworks light up the night sky. In this moment of family reunions, I would like, on behalf of GAC INTERNATIONAL, to extend my heartfelt wishes and deepest gratitude to all the dedicated employees working tirelessly across various sectors, as well as to our distributor partners and friends from all walks of life who have supported the development of our business.
Time favors the determined, and the stars reward those who persevere. Looking back at 2024, we made significant strides, advancing steadily and resolutely. Our international business has achieved remarkable progress. This year, we expanded our global market presence with the momentum of a dragon soaring across the seas, establishing a footprint in 72 countries and regions worldwide. We focused on product excellence, launching 17 new models in international markets, and building a powerful lineup of star products. We implemented the "Six Forces" strategy, making every effort to boost terminal sales, resulting in an 84.8% year-on-year increase in exports. This year, we strengthened our local operations by establishing six new overseas subsidiaries and completing our first overseas CKD factory for mass production, marking a new phase for our internationalization with both vehicle exports and local production moving forward in tandem. This year, the achievements of going global have been widely recognized, earning us multiple prestigious awards, such as being named among the 2023-2024 Global Intelligent Vehicles Brands Top 10 and 2024 New Auto · Overseas Business of the Year, further elevating our brand's influence.
While our dreams may seem distant, they are attainable through perseverance; though our aspirations may be challenging, they can be realized with persistence. Looking ahead to 2025, we will continue to move forward together, toward new horizons. With renewed determination and a focus on practical action, we will find new opportunities amid challenges and break new ground in changing circumstances, navigating the path of high-quality international development. This year, we will stay true to our strategic direction, following GAC's three-year "Panyu Action", deepening reforms, and forging new paths. We will enhance quality and growth, targeting key potential markets, rapidly expanding our network of channels, and accelerating our overseas expansion. We will prioritize product and service excellence, focusing on delivering superior products and services, and improving customer satisfaction globally. We will strengthen regional operations, accelerate the expansion of KD production, and drive efficient local operations, ultimately boosting terminal sales and advancing our international business with greater depth and solidity.
With determination and a strong commitment to action, we are forging ahead. Since 2025, we accelerated our efforts to expand into overseas markets and expand our brand footprint. In January, Tunisia, we held a brand launch event, officially introducing the EMZOOM and EMKOO models to the local market. In Nepal, we unveiled our global strategic model, the AION V, which received high recognition from local markets and consumers. As we accelerate our "go global" strategy, we also invited media representatives from European countries to visit us, listen to their feedback, and address their concerns, gaining a deeper understanding of European market demands and accelerating our brand's integration into Europe and its service to European consumers.
We Together,Win Future! The brand-new path for 2025 is already unfolding. Let us move forward together with the expectation of a fruitful future, as we write the next chapter of success! Finally, I would like to once again wish everyone a joyful New Year, a prosperous Year of the Snake, and may all your wishes come true!
President of GAC International
January 28, 2025

