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2025年4月，GAC品牌在南美市场通过参展玻利维亚Expo Auto车展、乌拉圭Expoactiva车展及冠名玻利维亚半程马拉松赛事，实现产品展示与赛事营销双突破，以“科技+运动”的创新模式深化南美市场布局，进一步巩固了GAC品牌的多元化实力。
玻利维亚车展：
智能科技与设计美学备受关注
在玻利维亚拉巴斯Expo Auto车展上，GAC携影酷、影速和GS8三款战略车型集体亮相。影酷以“展威翼”格栅和流畅车身线条，搭配12.3英寸高清仪表盘、14.6英寸中控屏及ADiGO Pilot智能辅助驾驶系统，凸显未来科技感；影速则凭借动感外观和高效动力系统，满足年轻消费者对性能与环保的双重需求；旗舰SUV GS8则以宽敞空间、“女皇躺椅”、前排座椅通风加热、方向盘加热等豪华舒适配置，以及博格华纳第六代四驱系统，彰显驾乘质感与安全保障。此次车展全面呈现了GAC品牌在智能科技与设计美学上的综合实力，进一步提升了其在南美市场的品牌影响力。
(玻利维亚拉巴斯Expo Auto车展现场）
展会期间，共收获近百名意向客户签约。客户们普遍认为，GAC产品表现超出预期，尤其是GS8动力系统与智能驾驶系统的组合显著提升了驾控体验，吸引众多潜在买家关注。
(展会期间收获近百名意向客户签约）
冠军时刻：
广汽冠名玻利维亚半程马拉松
玻利维亚半程马拉松于4月顺利开跑，GAC冠名支持，助力赛事精彩呈现。赛事吸引了全国1400多名跑者参与，搭载L2级智能驾驶系统的GAC保障车队全程零故障护航，智能领航系统精准监控赛道，全面展现硬核技术实力。作为赛事冠名商，GAC品牌通过两大创新举措深化“科技出行”品牌标签：智能护航——L2系统自动保持车距、车道居中，高效保障赛事安全；理念融合——车身口号涂装与GAC跑团包揽12公里与21公里组别冠军，共同传递科技运动生态理念。
（GAC冠名赞助玻利维亚半程马拉松赛事）
（GAC旗下跑团一举包揽12公里和21公里组别冠军）
GAC品牌闪耀乌拉圭车展，
科技+本土化战略获南美市场认可
2025年，GAC品牌首次亮相Expoactiva乌拉圭车展，携影酷、GS8、埃安S、埃安Y等明星车型重磅登场，引发南美市场强烈关注。本次展会汇聚300余家参展商、750余个品牌，吸引了本地消费者、农业生产者、企业客户、专业人士及媒体的高度关注。
GAC品牌车型三大亮点备受瞩目
01
绿色科技先行：
全系电动车型精准契合乌拉圭减排政策，充电解决方案有效缓解里程焦虑。
02
地形定制方案
针对丘陵地形优化底盘抬升功能，现场收获政府官员肯定。
03
区域辐射效应
展台吸引阿根廷、巴西等多国访客，彰显GAC品牌对美洲市场的重视与深耕决心。
（Expoactiva乌拉圭车展现场）
品牌升维，市场深耕，全球布局加速
2025年初，GAC加速美洲市场布局，新增了11个销售网点，显著提升市场覆盖率。通过“车展+赛事”双线发力，不仅夯实了品牌发展根基，更为后续扩张注入强劲动能。在向“科技出行服务商”转型的过程中，以智驾技术赋能体育赛事，既展现了智能出行领域的技术实力。又为运动生态带来创新活力。这一举措有效巩固了品牌在南美市场的影响力，持续增强品牌溢价能力与市场竞争力。展望未来，GAC将继续深化本土化战略，加速智能驾驶与绿色出行等技术的全球化应用，助力品牌在全球市场实现高质量增长。
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In April 2025, GAC achieved a significant dual breakthrough in the South American market, showcasing its products at the Bolivia Expo Auto Show and Uruguay Expoactiva Auto Shows, as well as sponsoring the Bolivia Half Marathon. Through this innovative combination of “Technology + Sports,” GAC deepened its presence in the South American market, further solidifying the diversified strength of the GAC brand.
Bolivia Auto Show:
Focused on Smart Technology
and Design Aesthetics
At the La Paz Expo Auto in Bolivia, GAC showcased three strategic models: GAC Empow 和 GAC Empow Plus and GS8. The Empow features futuristic tech with its "Shining Wing" grille, sleek body lines, 12.3-inch HD instrument panel, 14.6-inch central screen, and ADiGO Pilot smart driving assistance system. The Empow Plus stood out with its sporty design and efficient powertrain, catering dual demands to young consumers for performance and environmental friendliness. The flagship model SUV GS8, impressed with its spacious interior, luxurious features such as "queen's reclining seats" seat ventilation and heating, and a six-generation BorgWarner four-wheel drive system, highlighting both comfort and safety. The event showcased comprehensive strength of GAC in smart technology and design aesthetics, enhancing its brand influence in South America.
(In the La Paz Expo Auto Show Bolivia)
During the exhibition, nearly 100 potential customers signed up, with many remarking that products of GAC exceeded expectations, particularly the combination of powertrain and smart driving systems of GS8, which significantly enhanced the driving experience and attracted many potential buyers.
(Nearly 100 Potential Customers Signed Agreements on the Show)
Champion Moment:
GAC Sponsors Bolivia
Half Marathon
The Bolivia Half Marathon successfully kicked off in April, as the title sponsor, GAC contributed to the event's spectacular presentation. This event attracted over 1,400 runners from across the country. The support vehicle fleet offered by GAC, equipped with L2-level autonomous driving systems, ensured zero faults throughout the race, with the intelligent navigation system precisely monitoring the course, fully demonstrating the robust technological capabilities of GAC. As the title sponsor of the event, GAC deepened its “Mobility on Technology” brand identity with two key initiatives: “Smart Escort” – the L2 system maintained a safe distance and kept the car centered in its lane to ensure the event's safety; and “Ideological Integration” – the vehicle’s slogans and the GAC Running Team took home the gold medals in both 12km and 21km categories, collectively conveying the concept of the integration of technology and sports.
(GAC-sponsored Bolivia Half Marathon)
(GAC Running Team Winning Both 12km and 21km Categories)
GAC Shines at Uruguay Expoactiva Auto Show:
Tech + Localization Strategy Earns Recognition in South America
In 2025, GAC brand made its debut at the Expoactiva Auto Show, showcasing star models such as the Empow , GS8, Aion S, and Aion Y, sparking strong attention in the South American market. This auto show brought together over 300 exhibitors and 750 brands, drawing significant interest from local consumers, agricultural producers, business clients, professionals, and media.
Three major highlights of GAC models drew significant attention:
01
Green Technology Leadership:
The full range of electric vehicles perfectly aligns with Uruguay’s emission reduction policies, with efficient charging solutions addressing range anxiety.
02
Terrain Customization:
The chassis lift function, optimized for hilly terrain, received positive feedback from local government officials.
03
Regional Influence:
The booth attracted visitors from countries like Argentina and Brazil， emphasized strong commitment and determination of GAC to deepen its presence in the Americas.
(At the Expoactiva Auto Show in Uruguay)
Brand Evolution, Market Penetration, and Accelerated Global Expansion
At the beginning of 2025, GAC accelerated its expansion in the Americas by adding 11 new sales outlets which significantly enhancing market coverage. By leveraging the “Auto Shows + Events” dual strategy, GAC solidified not only its brand foundation but also injected powerful momentum for future expansion. In its transformation towards becoming a “Technology Mobility Service Provider,” GAC showcased its technological expertise in smart driving systems, contributing to the sports ecosystem and demonstrating innovation in smart mobility. This initiative effectively consolidates the brand's influence in the South American market, continuously enhancing its brand premium and market competitiveness. Looking ahead, GAC will continue to deepen its localization strategy, accelerate the global application of technologies such as smart driving and green mobility, and drive the brand's high-quality growth in global markets.
