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2025年9月3日，广汽携手合作伙伴 UNION GROUP，在以色列罗尼特庄园隆重举办 “埃安之家” 主题活动，宣告广汽正式登陆以色列市场。广汽国际总经理助理兼欧洲区域中心常务副总裁张雷、Union Group CEO兼Orion Mobility董事长Ran Danai、Orion Mobility总经理Elad Goldfarb、媒体人以及众多意向消费者出席活动，共同见证广汽海外战略的又一关键节点。
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活动嘉宾合影
广汽在以色列上市，获得媒体关注报道
锚定以色列，夯实全球化布局
为了让以色列消费者深度感受AION的独特魅力，广汽为“埃安之家”精心规划了多层次的展厅与体验空间，打破传统展厅的展示模式，打造集 “家庭厅、图书馆、客厅、厨房”于一体的生活空间。
家庭厅：重点陈列 AION V 车型，突出其 510KM 超长续航与大空间优势，精准契合家庭出行需求。
图书馆：以 “书架式” 互动墙面为核心，直观展示续航技术、智能驾驶等核心技术，传递品牌 “匠心精神”。
客厅：作为活动核心互动区，搭建品牌与消费者沟通桥梁，让体验从产品延伸至生活共鸣。
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活动现场图片
活动现场，张雷发表致辞，他表示：“以色列是广汽布局海外市场的关键一环，这里活跃的科技生态与开放市场环境，与广汽在新能源、智能网联领域的技术优势高度契合。此次广汽重返以色列带来了AION V、AION Y 及 HYPTEC HT 三款车型，未来还将导入更多 BEV 与 PHEV 车型，并携手 Orion 年内建成 5 家销售网点，以‘服务先行’理念，为当地消费者提供智能化、绿色化出行体验。”
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张雷在活动现场致辞
三渠道网络同步落成
完善以色列服务体系
伴随着广汽宣布在以色列上市，市场的销售渠道建设同步推进，首批 3 个渠道网络于上市期间正式落成，覆盖以色列核心区域，可精准匹配中部、北部等不同区域用户群体需求。
这些渠道将践行广汽“在当地为当地”的品牌理念，以专业服务团队为支撑，为用户提供从选车、购车到用车的全周期服务，将 “长久信赖” 的品牌承诺落到实处，进一步完善广汽在以色列市场的服务生态。
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以色列里雄莱锡安展厅
三款明星车型首发
技术安全双在线
同时，此次登陆以色列的三款车型，均搭载前沿技术与全面安全配置，精准匹配当地消费者对智能、环保车型的高需求：
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现场图片
AION V（舒适SUV）：WLTP 续航 510 公里，配备快速充电功能，搭配先进技术与全面安全配置，兼顾长途出行与日常通勤需求，同时其安全性也获得了欧盟五星认证。
HYPTEC HT（豪华 SUV）：WLTP 续航 445 公里，拥有豪华内饰与 22 个扬声器的多功能高端音响系统，为用户带来顶级的驾乘舒适感与听觉享受。
AION Y（紧凑型 SUV）：WLTP 续航 410 公里，配备 360 度环视摄像头与智能驾驶辅助系统，同时打造宽敞内部空间，平衡实用性与科技感。
在核心技术与安全保障上，AION 车型搭载先进的 LFP（磷酸铁锂）电池技术，具备高效充电管理与精准温度控制能力，确保电池长时间耐用性与使用安全性；所有车型均标配 智能驾驶辅助系统，涵盖自动紧急刹车、车道保持、定速巡航等功能，为行车安全保驾护航。此外，AION 还提供业内最长的 8 年质保服务，覆盖整车与电池，以坚实承诺彰显对产品质量的自信，切实保障消费者权益。
践行“One GAC 2.0”战略
推动海外布局持续升级
此次广汽登陆以色列市场及渠道网络的落成，是广汽践行 “One GAC 2.0” 全球化战略的重要实践，对品牌海外发展具有重大意义。以色列作为全球汽车产业创新高地，消费者对智能、环保车型需求旺盛。广汽以长续航、高智能的纯电产品切入市场，既契合当地消费趋势，也有助于在竞争激烈的市场中打造差异化优势，为后续拓展欧洲市场积累经验。
未来，广汽将继续以 “One GAC 2.0” 战略为指引，深化与当地经销商的合作，依托广汽在以色列市场的初步布局，不断优化产品矩阵与服务体系，以创新驱动发展，以品质赢得信赖，在全球汽车市场的竞争中展现广汽的实力与担当。
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On September 3, 2025, GAC, in partnership with UNION GROUP, hosted the "AION Home" themed event at Ronit estate in Israel to officially announce GAC's entry into the Israeli market. Zhang Lei, General Manager Assistant and Executive Vice President of the European Regional Center of GAC INTERNATIONAL, Ran Danai, CEO of Union Group and Chairman of Orion Mobility, Elad Goldfarb, General Manager of Orion Mobility, media representatives, and many potential consumers attended the event to witness another key milestone in GAC’s overseas strategy.
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Group Photo of Event Guests
GAC Enters the Israeli Market, Garnering Extensive Media Attention
Focusing on Israel
Strengthening Global Layout
To showcase the distinctive charm of AION to Israeli consumers, GAC meticulously designed a multi-level showroom and experience space for "AION Home", breaking away from the traditional exhibition model and creating a living space that integrates "family room, library, living room, and kitchen."
Family Room: Featuring the AION V model, highlighting its 510KM ultra-long range and spaciousness, perfectly meeting the needs of family travel.
Library: A “bookshelf-style” interactive wall that intuitively displays core technologies such as range and intelligent driving, conveying the brand’s “craftsmanship spirit”.
Living Room: As the core interactive area of the event, it builds a bridge for communication between the brand and consumers, extending the experience from products to lifestyle resonance.
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Event Photos
During the event, Zhang Lei delivered a speech, stating, "Israel is a key part of GAC’s overseas market strategy. The active tech ecosystem and open market environment here align perfectly with GAC’s technological advantages in new energy and intelligent connectivity. GAC’s return to Israel brings the AION V, AION Y, and HYPTEC HT models, and in the future, we will introduce more BEV and PHEV models. Together with Orion, we will establish 5 sales outlets by the end of the year, providing local consumers with an intelligent and eco-friendly travel experience under the ‘service-first’ philosophy."
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Zhang Lei Speaking at the Event
Three-Channel Network
Established Simultaneously
Improving Service System in Israel
As GAC announced its entry into the Israeli market, the construction of the sales channel network progressed simultaneously. The first-three channel networks were officially established during the launch period, covering key areas in Israel to precisely meet the needs of consumers in different regions, including central and northern areas.
These channels will embody GAC’s “In local, for local” brand philosophy, supported by professional service teams to provide customers with a full-cycle service from car selection and purchase to after-sales. This ensures that the commitment to "long-term trust" is put into practice, further improving GAC's service ecosystem in the Israeli market.
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GAC‘s First Showroom in Rishon LeZion
Three Star Models Debut
Technology and Safety on Full Display
The three models launched in Israel are equipped with cutting-edge technologies and comprehensive safety features, perfectly matching local consumers' high demand for intelligent and eco-friendly vehicles:
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Event Photos
AION V (Comfort SUV): WLTP range of 510 km, equipped with fast charging function and advanced technology and safety features, meeting both long-distance travel and daily commuting needs.And it achieved a Five-Star Safety Rating from Euro NCAP
HYPTEC HT (Luxury SUV): WLTP range of 445 km, featuring luxury interiors and a multifunctional high-end audio system with 22 speakers, offering top-notch driving comfort and audio enjoyment.
AION Y (Compact SUV): WLTP range of 410 km, equipped with a 360-degree surround camera and intelligent driving assistance system, while offering spacious interior space, balancing practicality and technology.
In terms of core technology and safety, AION models are equipped with advanced LFP (lithium iron phosphate) battery technology, providing efficient charging management and precise temperature control to ensure long-lasting durability and safety. All models come standard with intelligent driving assistance systems, including automatic emergency braking, lane-keeping assist, cruise control, and more, ensuring driving safety. Furthermore, AION offers the industry's longest 8-year warranty, covering both the vehicle and battery, reflecting its confidence in product quality and safeguarding consumer rights.
Implementing the "One GAC 2.0" Strategy Advancing Overseas Expansion
GAC’s entry into the Israeli market and the establishment of its channel network are important steps in the implementation of the “One GAC 2.0” global strategy, which holds great significance for the brand’s overseas development. Israel, as a global automotive innovation hub, has a strong demand for intelligent and eco-friendly vehicles. By introducing long-range and highly intelligent electric products, GAC not only aligns with local consumption trends but also creates a competitive edge in the fiercely competitive market, gaining valuable experience for further expansion into Europe.
In the future, GAC will continue to follow the “One GAC 2.0” strategy, deepen cooperation with local dealers, and rely on the initial layout in the Israeli market to continuously optimize its product portfolio and service system. With innovation driving development and quality, earning trust, GAC will showcase its strength and commitment in the global automotive market.
