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作为持续深耕海外市场的中国汽车品牌，广汽国际持续深化全球化战略布局，在荷属加勒比地区打造具有全球示范意义的海外发展样本。依托集团"研-产-供-销"全价值链优势，广汽国际构建本土化战略伙伴关系、创新产品服务体系和数字化营销网络，短短半年时间已实现市场占有率突破性增长，为全球消费者带来智慧出行新体验。
图 | 荷兰加勒比地区Motorworld总经理泰瑞克·阿姆贾徳（Tariq Amjad）
精准落子新兴市场
2024年6月，广汽国际启动荷属加勒比地区战略布局，与优质合作伙伴Motorworld建立深度协同关系。通过"总部赋能+属地运营"的创新模式，截至当年12月，双方已在阿鲁巴、库拉索、圣马丁等关键市场建立全功能服务网络，单季销量增长达772%，创中国品牌区域市场增速新纪录。2025 年计划新增多个战略支点，覆盖超过20个加勒比地区市场。
体系构建：四维驱动市场深耕
1、精准化产品矩阵布局
针对群岛型市场的特殊地理环境，定向导入影速（强化运动性能）、GS8 四驱版（全地形能力升级）、影酷 HEV 混动版（燃油效率提升 30%）等战略车型，通过差异化产品配置，深度契合当地消费者出行需求，同步构建支撑广汽国际全球化战略的区域市场标杆产品矩阵。
图 | 产品介绍
2、智慧化服务网络体系
构建覆盖核心市场的 "1 小时响应圈" 服务体系，集成 AR 远程诊断技术，实现行业领先的服务响应时效。同时通过标准化服务认证体系，进一步确保服务品质，持续提升客户体验。
3、数字化营销生态体系
构建 "线上虚拟展厅 + 线下体验中心" 全渠道营销矩阵，通过系统化 KOC 培育机制，深度挖掘本土意见领袖价值，结合精准数字营销工具实现品牌与用户的无缝连接，显著提升品牌传播效能。
图 | 广汽国际展厅现场人流涌动
4、供应链韧性化建设
构建加勒比区域化供应链枢纽，通过动态库存管理机制保障核心配件供应，持续优化多式联运网络，显著提升物流周转效能，打造具有国际竞争力的区域供应链体系。
高端破局树立标杆
在2024年圣马丁国际车展期间，广汽国际以"科技豪华"为主题举办品牌全球首秀。通过沉浸式数字展厅呈现GPMA架构、ADiGO 4.0智驾系统等核心技术，并联合当地政府启动新能源基建合作项目。同时，美洲KOC代表团对广汽研究院进行实地考察，见证L4级自动驾驶路测等，中国智造成就赢得国际媒体的广泛关注。
图 | 广汽国际在圣马丁举办品牌发布会
生态共建持续领航
广汽国际在荷属加勒比市场的进展体现了“全球研发+区域深耕”战略的有效性。公司计划增加区域研发投入，设立智能网联技术创新中心，以加强自动驾驶和新能源技术的本地化应用，从而加快市场扩展。目前，广汽国际依托自主研发的GPMA架构和ADiGO智驾系统等核心技术优势，已在全球六大洲构建了营销网络。
图 | 美洲经销商及KOC团中国行
后记
广汽国际在荷属加勒比市场的跨越式发展，标志着中国汽车品牌从 "产品输出" 向 "体系输出" 的战略升级。其创新的 "全球研发 + 区域深耕" 双轮驱动模式，不仅为区域市场树立了智慧出行标杆，更通过技术赋能与生态共建，为全球消费者带来更具竞争力的智慧出行解决方案。
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As a Chinese automobile brand continuously deepening its efforts in the overseas automotive sector, GAC INTERNATIONAL continues to refine its global strategic footprint, establishing an exemplary overseas development model in the Dutch Caribbean region. Leveraging its parent group’s integrated "R&D-Production-Supply-Sales" value chain advantages, GAC INTERNATIONAL has forged localized strategic partnerships, iinnovated ecosystem of product-service, and deployed digitalized marketing networks. Within merely six months, it has achieved breakthrough market penetration growth while delivering intelligent mobility experiences to global consumers.
Strategic Entry
into Emerging Markets
In June 2024, GAC INTERNATIONAL initiated its Dutch Caribbean strategic expansion through a deep synergistic partnership with premium distributor Motorworld. Employing an innovative "Headquarters Empowerment + Localized Operation" model, the collaborators established full-service networks across Aruba,Curaçao, and Sint Maarten by December 2024, achieving a 772% quarter-on-quarter sales surge – setting a new regional growth benchmark for Chinese automotive brands. The 2025 roadmap envisions additional strategic hubs to create a 13-island service network.
Four-Pillar Ecosystem
for Market Penetration
1.Precision Product
Matrix Development
For the special geographical environment of the archipelago market, GAC introduced strategic models including the EMZOOM (enhanced sport performance), GS8 AWD Edition (upgraded all-terrain capabilities), and EMKOO HEV HYBRID (30% fuel efficiency improvement). Through differentiated product configuration, it deeply fits the travel needs of local consumers, and synchronously builds a regional market benchmark product matrix that supports GAC's international globalization strategy.
Product introduction
2.Intelligent Service
Network Architecture:
Implementing an industry-leading "1-hour response zone" framework augmented by AR remote diagnostics, Achieve industry-leading service response timeliness. complemented by standardized service certification protocols to Further ensure service quality and continuously improve customer experience.
3.Digitalized
Marketing Ecosystem:
Construct the omni-channel marketing matrix of "online virtual exhibition hall + offline experience center". Through systematic KOC cultivation, the value of local opinion leaders is deeply explored, combined with precise digital marketing tools, the brand achieves seamless consumer engagement and significantly improving the effectiveness of brand communication.
GAC INTERNATIONAL Exhibition Hall crowded with people
4.Resilient Supply
Chain Infrastructure:
Establishing a Caribbean supply hub featuring dynamic inventory management and optimized multimodal logistics, significantly enhancing operational efficiency to forge globally competitive regional supply chains.
Premium Breakthroughs
Establishing Benchmarks
At the 2024 Sint Maarten International Auto Show, GAC INTERNATIONAL staged a "Tech-Luxury" themed global debut. Its immersive digital pavilion showcased core technologies including the GPMA platform and ADiGO 4.0 Intelligent Driving System, while launching collaborative new energy infrastructure projects with local governments. Concurrently, the American KOC delegation conducted a field visit to the GAC Research Institute to witness the L4 automatic driving road test, garnering extensive international media coverage of Chinese intelligent manufacturing achievements.
GAC INTERNATIONAL holds brand launch in St. Maarten
Ecosystem Co-Creation &
Sustained Leadership
GAC INTERNATIONAL’s Dutch Caribbean progress validates its "Global R&D + Regional Cultivation" dual-engine strategy. Planned investments include establishing an Intelligent Connectivity Innovation Center to advance localized applications of autonomous driving and NEV technologies to accelerate market expansion. Currently leveraging proprietary innovations like the GPMA architecture and ADiGO system, the company has deployed sales networks across six continents.
Dealers in America and KOC Group in China
Epilogue
GAC INTERNATIONAL’s exponential growth in the Dutch Caribbean signifies Chinese automotive brands’strategic evolution from" product export "to "systemic capability export". Its pioneering "Global R&D +Regional Cultivation" dual-drive model not only establishes smart mobility benchmarks but also delivers globally competitive solutions through technological empowerment and ecosystem co-creation.
