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近日，广汽在玻利维亚三大核心城市 —— 圣克鲁斯、拉巴斯与科恰班巴，同步举办传祺向往S7上市盛典。这场覆盖全国核心市场的战略级发布，不仅为玻利维亚消费者带来兼具创新科技与奢华质感的混动SUV新选择，更以“三城协同”的布局，成为广汽全球化战略在南美市场深化落地的关键实践，为品牌冲击高端赛道奠定基础。
三城联动
传祺向往S7正式登陆玻利维亚
圣克鲁斯作为传祺向往S7登陆玻利维亚的第一站，本次上市活动以“奢华感官体验”为核心，精心打造了一场跨界融合的高端盛会。本次盛典吸引了超过150位贵宾出席，涵盖当地主流媒体、行业高管、核心合作伙伴。
传祺向往S7圣克鲁斯上市现场盛况
传祺向往S7圣克鲁斯上市现场嘉宾合影
经销商介绍传祺向往S7
上市活动开始，在当地颇有影响力的古巴歌手Leydi Lach为上市活动倾情献唱，并带领传祺向往S7车阵步入现场，不仅直观传递产品动态魅力，同时也体现了广汽“融入当地”的切实落地，为品牌在核心市场树立标杆形象。
古巴歌手Leydi Lach倾情献唱
车辆入场后，嘉宾们纷纷驻足体验车辆细节，媒体记者围绕车辆亮点展开密集采访，现场热度持续攀升，成为玻利维亚汽车圈热议的年度焦点事件。
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嘉宾为传祺向往S7点赞
在拉巴斯上市活动中，广汽则邀请了玻利维亚国家队传奇门将卡洛斯・埃米利奥・拉姆佩出席。作为该国体育领域的国民级人物，拉姆佩现场体验传祺向往 S7 的智能配置与豪华座舱，并分享对 “高品质出行” 的理解。此举不仅借助本土公众人物的影响力扩大活动辐射范围，更让品牌与当地消费者建立情感共鸣，有效降低高端产品的市场认知门槛，推动品牌本地化进程。
卡洛斯·埃米利奥·拉姆佩
为传祺向往S7点赞
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传祺向往S7拉巴斯上市现场
科恰班巴则是此次上市活动的最后一站，当地经销商现场解读传祺向往S7 1.5T 混动系统的续航优势与节能特性，直接回应当地消费者对新能源车型的核心关切，提升了广汽对当地市场的渗透率，进一步完善了在玻利维亚的市场覆盖网络。
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传祺向往S7科恰班巴上市现场
硬核实力
定义高端混动 SUV 新基准
传祺向往S7上市后好评如潮，上市期间即收获意向订单突破100台。作为一款当地定价USD 44,900的高端车型，传祺向往S7用产品硬实力撬动了南美高端市场，将成为广汽在南美市场向高端豪华市场破局的新标杆。
传祺向往S7搭载1.5T涡轮增压发动机+电机的高效混动系统，最大输出功率可达392马力，综合续航里程接近1000公里，完美解决消费者对长途出行的续航焦虑，同时兼顾强劲动力与节能环保。
在驾乘体验上，车辆内饰采用豪华NAPPA真皮材质，搭配超大尺寸中控屏与全景天窗，营造出通透舒适的座舱氛围；ADAS高级驾驶辅助系统的加持，为用户带来全方位的安全守护。此外，传祺向往S7还提供了行业领先的质保政策，让消费者购车无忧。
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嘉宾现场体验传祺向往S7
媒体盛赞
引爆南美市场关注热潮
本次传祺向往 S7 三城联动上市，凭借产品突破性与活动战略意义，也赢得玻利维亚主流媒体从 “技术配置、市场定位、活动价值” 等维度的深度认可：
南美多家权威媒体盛赞传祺向往S7，这款中国品牌高端SUV以“新能源 + 高端化” 策略突破南美市场壁垒，近1000公里综合续航、392马力强劲动力搭配1.5T混动系统与全时四驱，性能表现亮眼；NAPPA真皮打造的豪华内饰，再加上USD 44,900的售价与行业领先质保政策，让其具备比肩国际豪华品牌的底气，重新定义了玻利维亚市场高端混动SUV的风格、舒适性、互联性标准。
多家媒体、KOL转发此次上市活动实况
其实传祺向往 S7 的成功上市，并非孤立事件，而是建立在广汽 2025 年玻利维亚市场 “逆势增长” 的品牌基础之上。2025年，玻利维亚迎来大选年，汇率出现剧烈波动，出现全国范围的燃油荒，1-10月汽车市场整体销量同比下滑30%，然而广汽积极布局，接连推出AION V、AION UT以及S7等新能源产品，实现逆势上扬，1-10月上牌量同比增长11%，SUV市占率突破7%，位列中国品牌第一，全品牌第三。这一成绩不仅让广汽成为极少数在市场下滑中实现增长的汽车品牌，更积累了深厚的品牌口碑与用户基础，为传祺向往 S7 切入高端市场提供了有力支撑。
广汽车型赢得玻利维亚消费者信任
此次传祺向往 S7 三城联动上市，不仅是广汽深耕南美高端市场的关键突破，更是广汽在美洲市场‘电动化出行转型引领者’全新品牌定位的战略落地。未来，广汽将以这一全新定位为核心，持续携领先新能源技术与全球化品牌视野深耕美洲市场，践行“一个本地化行动”，让中国智造的新能源力量，为更多美洲消费者带来高端出行新选择，推动区域出行生态的绿色升级。
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Leading the New Energy Transformation in the Americas! All-New S7 Lands in Bolivia, Reshaping High-End Mobility in South America with Chinese Smart Manufacturing
Recently, GAC held the grand launch ceremony of the All-New S7 simultaneously in three core cities of Bolivia—Santa Cruz, La Paz, and Cochabamba. This strategic release covering the country's key markets not only brings Bolivian consumers a new hybrid SUV option integrating innovative technology and luxurious texture, but also through the "three-city synergy" layout, becomes a crucial practice for the deepening implementation of GAC's globalization strategy in the South American market, laying the foundation for the brand's march into the high-end segment.
Three-City Joint Launch: All-New S7 Officially Lands in Bolivia
As the first stop of the All-New S7's landing in Bolivia, the launch event in Santa Cruz centered on "luxurious sensory experience" and meticulously crafted a high-end cross-border gala. The grand ceremony attracted over 150 distinguished guests, including local mainstream media, industry executives, and core partners.
Grand Scene of the All-New S7's Launch
Group photo of guests at the Santa Cruz launch event of the All-New S7
Dealer Introducing the All-New S7
At the beginning of the launch event, the influential Cuban singer Leydi Lach performed passionately and led a convoy of All-New S7 vehicles into the venue. This not only intuitively showcased the product's dynamic charm but also reflected the practical implementation of GAC's "Integrated Locally" philosophy, establishing a benchmark image for the brand in the core market.
Cuban singer Leydi Lach performing passionately
After the vehicles entered the venue, guests gathered to experience the details, and media reporters conducted intensive interviews focusing on the product's highlights. The on-site popularity continued to soar, making it a hot topic of discussion in Bolivia's automotive circle this year.
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Guests praising the All-New S7 at the launch event
In La Paz's launch event, GAC invited Carlos Emilio Lampe, the legendary goalkeeper of the Bolivian national team. As a national icon in the country's sports sector, Lampe personally experienced the intelligent configurations and luxurious cockpit of the All-New S7 and shared his insights on "high-quality mobility." This initiative not only expanded the event's reach through the influence of local public figures but also fostered emotional resonance between the brand and local consumers, effectively lowering the market awareness threshold for high-end products and advancing the brand's localization process.
Carlos Emilio Lampe praising the All-New S7
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On-site scene of the All-New S7's launch in
La Paz
Cochabamba was the final station of the launch tour. Local dealers elaborated on the range advantages and energy-saving features of the All-New S7's 1.5T hybrid system, directly addressing local consumers' core concerns about new energy vehicles. This enhanced GAC's penetration in the local market and further improved its market coverage network in Bolivia.
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On-site scene of the All-New S7's launch in Cochabamba
Strong Strength, Defining a New Benchmark for High-End Hybrid SUVs
The All-New S7 has received rave reviews since its launch, securing over 100 intentional orders during the launch period. Priced at USD 44,900 locally as a high-end model, the All-New S7 has tapped into the South American high-end market with its product strength, set to become a new benchmark for GAC's breakthrough in the high-end and luxury segment in South America.
Equipped with an efficient hybrid system consisting of a 1.5T turbocharged engine and an electric motor, the All-New S7 delivers a maximum combined output of 392 horsepower and a comprehensive cruising range of nearly 1,000 kilometers. It perfectly addresses consumers' range anxiety for long-distance travel while balancing powerful performance with energy efficiency and environmental friendliness.
In terms of driving experience, the vehicle's interior features luxurious NAPPA leather, paired with a large-size central control screen and a panoramic sunroof, creating a spacious and comfortable cockpit atmosphere. The ADAS advanced driving assistance system provides all-round safety protection for users. Additionally, the All-New S7 offers an industry-leading warranty policy, ensuring consumers a worry-free purchase experience.
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Guests experiencing the All-New S7
Media Acclaim, Igniting a Wave of Attention in the South American Market
The three-city joint launch of the All-New S7 has won in-depth recognition from Bolivia's mainstream media across dimensions such as "technical configurations, market positioning, and event value" due to its product breakthroughs and strategic significance:
Numerous authoritative South American media have praised the All-New S7. This high-end SUV from a Chinese brand has broken through South American market barriers with its "New Energy + High-end" strategy. Its outstanding performance includes a nearly 1,000-kilometer comprehensive cruising range, 392 horsepower of strong power, a 1.5T hybrid system, and full-time four-wheel drive. The luxurious interior crafted with NAPPA leather, combined with a price of USD 44,900 and an industry-leading warranty policy, gives it the confidence to compete with international luxury brands, redefining the standards for style, comfort, and connectivity of high-end hybrid SUVs in the Bolivian market.
Screenshots of media coverage and KOL reposts
In fact, the successful launch of the All-New S7 is not an isolated event but builds on GAC's "counter-trend growth" in the Bolivian market in 2025, which is an election year in Bolivia, witnessing sharp exchange rate fluctuations and a nationwide fuel shortage. From January to October, the overall automotive market sales dropped by 30% year-on-year. However, GAC proactively expanded its product lineup by launching new energy models such as the AION V, AION UT, and S7, achieving reverse growth. Its registration volume increased by 11% year-on-year from January to October, with an SUV market share exceeding 7%, ranking first among Chinese brands and third overall in the market. This achievement not only makes GAC one of the few automotive brands to achieve growth amid market decline but also accumulates profound brand reputation and a solid user base, providing strong support for the All-New S7's entry into the high-end market.
GAC models gaining trust from Bolivian consumers
The three-city joint launch of the All-New S7 is not only a key breakthrough for GAC in deepening its presence in the South American high-end market but also the strategic implementation of GAC's new brand positioning as a "leader in electrified mobility transformation" in the American market. In the future, centered on this new positioning, GAC will continue to leverage its leading new energy technologies and global brand perspective to deepen its footprint in the American market, implement the "One Localized Initiative," and let the new energy power of Chinese smart manufacturing bring high-end mobility options to more American consumers, promoting the green upgrading of the regional mobility ecosystem.
