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2025年11月7日，广汽国际2025中东经销商大会在迪拜成功举行。广汽国际总经理卫海岗，广汽国际副总经理兼亚太、中东非洲区域中心总裁王顺胜，广汽国际中东非洲区域中心副总裁兼中东公司总经理张永明出席会议；同时会议邀请了中东9国的经销商投资人、总经理、销售、市场及售后领域负责人，广汽国际中东公司全体员工一共约40人，共同回顾十余载深耕成果，共商2026年发展大计。
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卫海岗、王顺胜与中东经销商代表合影
01
回顾以往成绩，锚定战略坐标
筑牢合作根基
本次中东经销商大会以“同愿同行，共赢未来”为主题，在会上主要对2025年广汽中东区销售工作做出总结，并就2026年销售发展规划与经销商进行探讨，同时此次大会也标志着2026年“中东行动”正式启动。
会议伊始，王顺胜在开场致辞中回顾了广汽中东区在2025年取得的优秀成绩。他表示：中东作为广汽全球化布局的起点与核心战略市场，已收获丰硕成果，品牌汽车保有量突破100200辆，22个销售网点实现主要市场全覆盖。这一成绩的背后，离不开经销商伙伴的并肩耕耘与中东消费者的认可信赖。
王顺胜现场发言
张永明则代表广汽国际中东公司向经销商代表及总部领导分享了中东市场布局以及广汽中东区2026-2030年销售计划。
张永明指出，广汽中东区将2030年销量目标上调。为实现该目标，广汽以 “品牌建设、产品矩阵、本土化运营”为三大核心支柱，明确广汽、埃安、HYPTEC三大品牌定位；打造 “9+4+2” 产品矩阵，覆盖9款燃油混动、4款纯电、2款皮卡车型；同时扩容零件仓库，目标将零件服务率维持在95%以上，并逐步覆盖非洲市场。
张永明现场发言
在张永明系统分享中东市场整体战略布局后，广汽国际中东公司四位业务负责人围绕销售、产品、市场、售后四大核心业务板块，以翔实数据为支撑、以市场需求为导向，进行了全面且深入的业务汇报。为广汽国际总部领导、中东各国经销商代表全方位、立体化呈现了广汽国际中东公司2025年度的卓越运营成果，以及2026年度的运营计划。
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广汽国际中东公司业务负责人现场发言
广汽国际总经理卫海岗在闭幕致辞中再次强调，中东市场是广汽全球化布局的核心战略支点，2026年推出的系统性“中东行动”，将通过品牌、产品、渠道、客户服务及大客户拓展五大维度形成闭环，推动广汽在中东市场持续稳健增长。此外，卫海岗还向中东经销商伙伴发出邀约，邀请其于11月20日左右莅临广州车展，共同见证新车型发布，感受广汽的科技实力与创新风采。
卫海岗现场发言
02
优秀经销商表彰
引领合作共赢新篇章
在本次经销商大会中，各国经销商伙伴畅所欲言，其中科威特、阿联酋、黎巴嫩三国经销商代表针对热销车型分享了极具借鉴价值的运营案例。
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经销商现场发言
广汽在中东市场的快速发展，有赖于经销商伙伴们的一路相伴与大力支持。本次大会特别设置了优秀经销商颁奖环节，表彰2025年表现突出的合作伙伴。
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卫海岗、王顺胜为优秀经销商颁奖
03
深化核心目标，精准对接需求
共筑广汽中东市场
大会之后，卫海岗、王顺胜还与沙特、伊拉克、阿联酋、埃及等多国经销商展开一对一深度会谈，以精准对接深化合作共识，为广汽在中东市场的持续稳健增长注入强劲动力。
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与经销商会谈
通过一对一会谈不仅拉近了广汽与经销商的合作距离，更精准捕捉了区域市场的差异化需求，为后续 “中东行动” 落地与资源倾斜提供了重要依据，让 “共商、共建、共赢” 的合作理念落到实处。
04
实地走访：
洞察市场脉搏，夯实发展基础
为更直观把握中东市场动态，11月8日，卫海岗一行走访了广汽国际中东公司，与区域核心管理团队召开专项工作会议；
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卫海岗一行走访广汽国际中东公司
此外卫海岗一行还实地考察了国王路展厅并调研当地主流品牌，深入了解当地市场布局、产品陈列与消费趋势。通过实地调研，广汽进一步明晰了市场竞争格局，为后续产品规划、渠道优化与营销创新积累了第一手资料。
卫海岗一行走访广汽迪拜在建新展厅
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卫海岗一行调研当地主流品牌
从大会凝聚共识到会谈精准赋能，再到实地调研摸底，广汽以务实行动开启“中东行动”第一步。面向未来，广汽将以更丰富的产品、更完善的渠道、更优质的服务，与全体经销商伙伴携手并肩，在中东汽车市场的新机遇中乘风破浪，共同书写全球化发展的新篇章！
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Unite Forces to Embark on a New Journey, GAC Middle East Distributor Regional Conference Concludes Successfully
On November 7, 2025, the 2025 GAC Middle East Distributor Regional Conference was successfully held in Dubai. Wei Haigang, President of GAC INTERNATIONAL, Wang Shunsheng, Vice President of GAC INTERNATIONAL & President of Asia-Pacific and Middle East & Africa Regional Centers, and Zhang Yongming, Vice President of GAC INTERNATIONAL Middle East & Africa Regional Center and President of GAC INTERNATIONAL Middle East Company, attended the conference. Meanwhile, the conference invited 40 participants, including dealer investors, general managers, and heads of sales, marketing, and after-sales departments from 9 countries in the Middle East, as well as staff membersof GAC INTERNATIONAL Middle East Company. All attendees jointly reviewed the achievements of over a decade of in-depth development and discussed the development plan for 2026.
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Group Photo of Wei Haigang, Wang Shunsheng, and Middle Eastern Dealer Representatives
01
Review Past Achievements,
Anchor Strategic Positioning,
and Consolidate Cooperation Foundation
With the theme of "One Vision, One Road, One Success", the conference mainly focused on reviewing GAC's sales work in the Middle East in 2025, discussed the 2026 sales development plan with dealers, and marked the official launch of the 2026 "Middle East Action".
At the opening of the conference, Wang Shunsheng reviewed the outstanding achievements of GAC in the Middle East in 2025. He stated that as the starting point and core strategic market of GAC's global layout, the Middle East has achieved fruitful results, with the brand's vehicle ownership exceeding 100,200 units and 22 sales outlets fully covering major markets. Behind this achievement lies the joint efforts of dealer partners and the recognition and trust of Middle Eastern consumers.
Wang Shunsheng Delivered an On-Site Speech
Zhang Yongming, on behalf of GAC INTERNATIONAL Middle East Company, shared the Middle East market layout and GAC Middle East's 2026-2030 sales plan with dealer representatives and headquarters leaders.
Zhang Yongming pointed out that GAC Middle East has set its 2030 sales target, andto achieve this goal, GAC takes "brand development, product portfolio, and localized operations" as the three core pillars, clarifying the positioning of three major brands: GAC, AION, and HYPTEC. It will build a "9+4+2" product portfolio, covering 9 fuel& hybrid vehicles, 4 pure electric models, and 2 pickup truck models. Meanwhile, it will expand parts warehouses, aiming to maintain a parts service rate above 95% and gradually expand to the African market.
Zhang Yongming Delivered an On-Site Speech
After Zhang Yongming shared the overall strategic layout of the Middle East market, four business leaders from GAC INTERNATIONAL Middle East made comprehensive and in-depth reports focusing on four core areas — sales, product, marketing, and after-sales. Backed by solid data and guided by market demand, their reports offered GAC INTERNATIONAL executives and regional distributor partners a comprehensive view of the company’s strong 2025 performance and strategic plans for 2026.
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GAC INTERNATIONAL Middle East Business Leaders Delivered Speech
Wei Haigang, President of GAC INTERNATIONAL, emphasized again that the Middle East market is a core strategic fulcrum of GAC's global layout. The systematic "Middle East Action" to be launched in 2026 will form a closed loop through five dimensions: brand, product, channel, customer service, and key account development, promoting the sustained and steady growth of GAC in the Middle East market. In addition, Wei Haigang also invited Middle Eastern dealer partners to attend the Guangzhou Auto Show around November 20 to witness the launch of new models and experience GAC's technological strength and innovative charm.
Wei Haigang Delivered an On-Site Speech
02
Commendation of Outstanding Dealers
Paving the Way for Win-Win Cooperation
During the conference, distributor partners from various countries actively shared their insights. Representatives from Kuwait, the UAE, and Lebanon presented highly valuable and inspiring operation cases based on their successful experience with popular models.
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Dealer’s On-site Speech
GAC's rapid development in the Middle East market is inseparable from the continuous companionship and strong support of dealer partners. The conference specially set up an outstanding dealer award session to commend outstanding partners in 2025.
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Wei Haigang and Wang Shunsheng Presented Awards to Outstanding Dealers
03
Deepen Core Goals
Accurately Meet Needs
and Jointly Build GAC's Middle East Market
After the conference, Wei Haigang and Wang Shunsheng held one-on-one in-depth talks with dealers from Saudi Arabia, Iraq, the UAE, Egypt, and other countries to deepen cooperation consensus through accurate docking and inject strong momentum into the sustained and steady growth of GAC in the Middle East market.
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Conference with Dealer Representative
The one-on-one talks not only narrowed the cooperation distance between GAC and dealers but also accurately captured the differentiated needs of the regional market, providing an important basis for the subsequent implementation of the "Middle East Action" and resource inclination, and putting the cooperation concept of "joint consultation, joint construction, and win-win results" into practice.
04
On-Site Visits: Insight into Market Dynamics and Consolidate Development Foundation
To gain a more intuitive grasp of the Middle East market dynamics, on November 8, Wei Haigang and his entourage visited GAC INTERNATIONAL Middle East Company and held a special working meeting with the regional core management team.
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Photos of Wei Haigang and his entourage visiting GAC INTERNATIONAL Middle East Company
In addition, Wei Haigang and his entourage also conducted an on-site inspection of the King's Road Exhibition Hall and research on local mainstream brands, gaining an in-depth understanding of local market layout, product display, and consumption trends. Through on-site research, GAC further clarified the market competition pattern and accumulated first-hand data for subsequent product planning, channel optimization, and marketing innovation.
Wei Haigang and his team visited GAC’s new showroom under construction in Dubai
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Wei Haigang and his team conducted research on local mainstream brands
From consensus-building at the conference to precise empowerment through talks and on-site research, GAC has taken the first step of the "Middle East Action" with practical actions. Looking forward to the future, GAC will, with richer products, more improved channels, and higher-quality services, join hands with all dealer partners to ride the waves in the new opportunities of the Middle East automotive market and jointly write a new chapter of global development!
