“CO-CREATION IS ABOUT CREATING VALUE THROUGH COLLABORATION”
Fronteer Strategy visits CBi China Bridge
to shares its knowledge:
We are an insight-based innovation and strategy firm.
For more than 10 years, leading organizations have come to us when there is a need to "Innovate & Design Their Next" at brand, products and services in a new market like China. We work together with them, discovering their opportunities for growth, defining actionable strategies and designing innovative solutions that deliver holistic brand experiences. For more information, please visit www.cbichinabridge.com
Fronteer Strategy is one of the leading consulting firms in the fields of co-creation, innovation and brand development. Our clients include market leaders in retail, FMCG, financial services, airlines, consumer goods, ICT, telecom and services.
This event is organized exclusively for both customers, partners and new friends of CBi China Bridge - professionals involved in strategy-, marketing-, innovation- and (new) business managers (both profit & non-profit) who want to learn more about co-creation and its practical applications. // ADD RETURN //
What could co-creation mean for YOUR business or organization?
Presentation topics include:
- The different types of co-creation & recent developments
- Examples of successful co-creation from various industries around the globe
- Perspectives on how co-creation creates value in organizations
Let’s face it: ‘co-creation’ id one of those buzzwords, often used but rarely understood. We believe its great to hear first hand from our peers about the ins & outs, what it is, how co-creation is being applied - and how it can contribute to the growth of your brand or company.
Tuesday August 18
welcome 16.00-16.30
presentation 16.30-17.30
Office CBi China, Shanghai
"CO-CREATION IS MORE THAN INVOLVING CUSTOMERS, EXPERTS & PARTNERS. IT IS THE MOST EFFECTIVE AND EFFICIENT WAY TO DEVELOP SUCCESSFUL GLOBAL CONCEPTS"
Leonie van Mierlo
Senior Consultant Fronteer Strategy
Leonie van Mierlo (49) is an experienced strategy designer.
She is passionate about innovation and guiding people and organizations trough transitions. She has worked as a Manager for large international corporates in retail (Vendex), services (KLM) and non-profit (War Child). Since 2007 she is a trusted strategy advisor for a broad range of clients in the areas of technology, consumer products, banking, agriculture, hospitality, and education.
She is also a writer (published a novel in 2008) and a sculptor.
Rudy Wimmer
Managing Director & Chief Innovation Officer (CIO)
Since 2008, Rudy has been responsible for empowering the organization to reach its full potential and strengthening its ability to deliver beyond expectations. He is crucial in creating and enabling the culture of China Bridge to drive our clients to “Their Next” through an insight-based approach to innovation and design strategy.
This is the English event and we would appreciated it if you could bring your business card.
Please click "Read more" to register
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