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与唐纳德 · 诺曼共同探索上海

与唐纳德 · 诺曼共同探索上海 桥中
2015-10-22
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导读:上周五,我们非常有幸,与当代设计奠基者之一,用户体验专家唐纳德·诺曼共度一天。我们决定在这一天时间里对上海进行一次全新的探索。

作为一名设计师,你最希望和谁共度一天?

As a Designer who would you chose to spend an entire day with?


上周五,我们非常有幸,与当代设计奠基者之一,用户体验专家唐纳德·诺曼共度一天。我们决定在这一天时间里对上海进行一次全新的探索。

Designers are usually so focused on the future and could easily forgot to refer to the past. Last Friday, we are honoured to have the opportunity to spend a day in Shanghai with the expert of human-cantered design and the founder of our design industry, Donald Norman. Together we created a day of exploration in this amazing city Shanghai.


关于唐纳德·诺曼
这个对于大多数中国人来说陌生的名字,在美国的设计界可谓是家喻户晓。今年80岁的唐纳德·诺曼是认知心理学(congnitivepsychology)的发展者,在90年代曾经作为先进技术副总裁任职于苹果电脑公司。在离开苹果后与雅各布·尼尔森共同创立了尼尔森诺曼集团,致力于研究与开发优质的用户体验。唐纳德·诺曼所著的《设计心理学》(”The Design of Everyday Things”)在设计界有着教科书般的地位,成为每位设计学生必读的经典之一。




我们的目标是探索上海日常生活中的强烈反差,发掘传统工艺以及各类能够体现设计如何影响当今上海的范例。

Our goal is to explore the contrast of daily life in Shanghai, and uncover the artifacts and examples of how the design is influencing or not influencing the everyday life in the city.




我们决定探访位于上海中心地区的一处老街坊。很多类似于这样的街区在上个世纪在上海如雨后春笋搬出现。伴随城市发展的进程,大多数这样的街区在90年代后逐渐消失,但仍有一些街区被成功保留下来,并且已经成为上海城市文化的一部分。

We decided to explore one of the historical neighbourhoods located in the centre of Jin’an district. Many communities and housing were built here in the past century. The city landscape transformed dramatically since the 90’s but some of these communities survived and has already become the representative of the local culture.




当现实的居住硬件与居住者的具体需求发生冲突,居住者便自然而然地开始对事物进行再设计:晾衣架,花盆,自制桌椅,花架,这些看似平常的物品却体现了一种隐藏的智慧。“除了晾衣架之外,大多数这样的改造看上去非常直接,自然。晾晒衣服是个有趣的发现,你可以从中推测他们在冬季会怎么做。”唐纳德 · 诺曼说道。

When the current housing facility failed to meet the actual needs of the resident, a series of redesign started to emerge. “Except the hanging, most of the modification seems straightforward and natural, the cloth one is interesting, which you also arrive what they are exactly going to do in the winter.” Donald Norman said.




唐纳德也关注了当下新兴的一些产业,并对一种快递新鲜水果服务有着浓厚的兴趣。我们也惊喜的发现他其实是一个资深的茶叶爱好者,并对中国茶道以及中国茶有着很深的了解。我们也参观了一间坐落于老街区的工作室,工作室的主人热心地展示了紫砂壶篆刻的技巧。

Don was particularly interested in the new service provided by a start-up company, who provide same day delivery service of fresh fruits. We are also surprised to learn that Don was actually a tea lover and is quite familiar with the traditional Chinese tea ceremony and various types of Chinese tea. The owner of an artist studio invited us for a brief tea break and presented his techniques of ceramic carving.




作为完美一天的收尾,我们邀请唐纳德和桥中的团队一起手工包饺子。

And we closed the day of exploration by making the Chinese dumplings together in the CBi office. Judging by his pose, Don has become quite good with his dumpling making skills.



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桥中 中国服务设计头部公司:桥中(CBi China Bridge)于2003年成立,它聚焦产品和服务创新,致力于帮助跨行业领军企业设计“以客户需求为中心”的创新解决方案。以方法论赋能组织,以大会大赛全球设计生态助力客户,打造行业影响力。
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