A recap of Service Design Day
全球服务设计日线上线下同期开展
With the aim of strengthen the impact of Service Design in different fields, and to build up Service Designer community in China.We gathered more than 50 people together in a bar in Shanghai on June first, the Service Design Day. In Addition, more than 400 people joined us online through our live stream on Wechat. They are here to not only celebrate Service Design, but also here to brainstorm for the main theme of Service Design Conference that is going to happen in October.
为了加强服务设计在中国不同领域的影响并构建服务设计的社区，6月1日服务设计日，SDN上海在静安区的一家网红酒吧举办了一场线下的服务设计共创，50多位来自不同行业的参与者参与了本次活动。
此外，还有超过400多人通过微信视频号直播在线上参与我们的活动。这一次，我们不仅仅是为了庆祝服务设计日，也为在十月底将举办的服务设计大会主题进行头脑风暴。
It is all about collaboration and perspective
协作和视角永远是我们所需要的
A great idea never came from just one person, it is always done by a team of people from different fields. Our event is the perfect example of this. Through breaking all of our participants into working groups, discussions and connections are made. Experts from different companies such as Google, Huawei, Alibaba, SAIC VOLKSWAGEN, Spring Airlines,CBi China Bridge, Frog, and many others shared their thoughts and perspectives.
一个优质的想法从来不会只来自于一个独立的个体，很多情况下都是在跨界的团队中诞生的。这一次的线下共创就是这句话最好的诠释。我们将所有参与者分成不同的小组，进行讨论和思想上的碰撞。来自谷歌、华为、阿里巴巴、上汽大众、春秋航空、桥中、Frog等多家企业，不同领域的专家聚集一堂，分享了他们心目中服务设计在市场发展趋势下的看法和观点。
各行业精英齐聚
SDN Shanghai is the pioneer
SDN上海首当其冲
At the beginning of the night, Cathy Huang, the head of SDN Shanghai, also the founder of CBi China Bridge, gave a few words. She warmly welcomed everyone, and talked about the history and development of SDN in Shanghai and China. She also brought up the reason why Service Design played an important role in both economy and society level in China along with the implement of it.
当晚，SDN上海主席、桥中的创始人黄蔚女士在活动前为到场的参与者做了一个开场分享。在表达了对大家参与的感谢后，介绍了SDN在上海和中国的历史和发展。她还阐述了服务设计在中国经济和社会层面发挥的重要作作用，以及服务设计的在各行业和领域实践的产出和成果。
SDN上海主席黄蔚致辞
“Service Design is like MSG”
服务设计就像味精
Nadia Cervinscaia, a trained Service Designer who is also the speaker of the event, said this while explaining the concept to people. “you can add it to any food or any dish you want, to make it have a better taste”. Same as Service Design, people can use it in any type of field. Nadia’s words not only raised people’s appetite, but also opened their mind on what is Service Design before starting all the activities.
Nadia Cervinscaia是一位优秀的服务设计师，也是这次活动的引导师，她在向大家解释这个概念时说道 “你可以把味精加到任何食物或任何菜里，让菜的味道更好。” 服务设计也是如此，人们可以在任何领域中使用它。Nadia的话不仅吊起了大家的兴趣，而且在活动流程正式开始之前，让参与者对什么是服务设计有了不同角度的思考。
来自俄罗斯的服务设计师Nadia
It took three steps to put an elephant into a fridge
把大象装进冰箱只需要三步
And yes, that is how simple Service Design is except we used two diamonds method.
With four magical Ds, many brilliant ideas have been created and delivered. One group said that we should build platforms for communities of different interest, and strength their social impact. Another group mentioned the attention on sex economy should be raised. Others speak about the importance of Service Design on future should be reinforced. People also bring up the Sang culture and Zhai economy in China. Service Design can be used to improve the living space of wild animals in cities, another team said.
在我们使用了双钻模型后，服务设计创新有时就是这么简单。
在双钻模型的4D步骤引导下，许多精彩的想法被创造。有一个小组提出我们应该为不同兴趣的人们建立社区平台，并加强这些群体对社会的影响。另一组则提到服务设计也可以去提升性经济的服务和体验。还有人在关注服务设计与未来科技的融合。时下最火热的“丧”文化和“宅”经济也在大家的视野范围内。也有一个小组把视角从人的身上转移开，想到服务设计可以用来改善城市中被抛弃宠物的生活空间。
Ideas are like a little seed. People bring the seeds to this event, and it has grown into a towering tree after two hours. It didn’t grow by itself, people watered it by the different perspectives from different fields. Service Design is not only about one idea and one person, it is about collaboration and co-creation.
灵感就像一粒小小的种子， 人们把种子带到这个活动中，两个小时后，种子长成了参天大树。而它不是靠自己长大的，不同领域和行业的精英用观点和建议灌溉了它。服务设计不仅仅是注重一个想法或者一个人，而是关于人们之间的协作和共创。
参与小组分享他们的概念
Service Design Futures
服务设计，辐射未来
This workshop showed the power of service design and what it can achieve. It also contributes to the theme of the Service Design Conference, by exploring the public’s interest. Just like Service Design, this conference will not be successful with only one person, or one idea. With the power of co-creation, we can let more people understand, and learn about, and eventually strengthen the power of Service Design on a global surface.
这次活动展示了服务设计的魅力和它的能量。此外，通过让公众参与共创，我们对于服务设计大会的主题有了更丰富的思路和更多元的视角。就像服务设计一样，金秋十月的服务设计大会不只靠一个人、一个想法就能成功。我们相信，运用共创的力量，我们可以让更多的人理解、学习，并最终在全球范围内加强服务设计的影响力和地位。
脑洞大开的一个夜晚
私信桥中共创官（CBi_ChinaBridge）,发送“入群”，将获得桥中视频号粉丝共创群入口，欢迎入群与其他服务设计爱好者们相聚，入群还有惊喜好礼。
服务设计是从用户出发，做有同理心的设计，你真的了解同理心么？你知道同理心和同情心的区别么？
点击下方视频，给你答案。
