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当地时间9月4日，代表着智利足球最高水平赛事的第40届ANFP智利杯（ANFP Copa Chile）总决赛在智利塔尔卡（Talca）市落下帷幕，为31支球队持续数个月的激烈角逐画上圆满句号。作为本届智利杯的主要赞助商，GAC MOTOR被指定为赛事官方用车。决赛当天，GAC MOTOR GS4搭载冠军奖杯闪耀亮相，与智利全国球迷共同见证传统强队Colo Colo队夺得智利杯总冠军。
一场全民关注的体育盛会
图|在全场欢呼声中，冠军Colo Colo球队捧起智利杯
智利杯由智利足球协会(ANFP)主办，是智利最具代表性的国家赛事之一。杯赛自1958年开始举办，到今年已经是第40届比赛，具有重要的里程碑意义， 可谓万众瞩目。由于新冠疫情影响，赛事组委会仅开放销售4000张比赛门票，在一天之内被迅速抢购一空。
图|决赛球队Colo Colo队（左）与Everton队（右）入场，现场热血沸腾
决赛当天，智利职业足球联赛主席Yamal Rajab在GAC MOTOR工作人员的陪同下，乘坐印有智利杯LOGO的GS4从智利足协总部一路驶入比赛现场，将本场比赛最重要的奖杯——智利杯摆放到决赛奖台，并与智利全国球迷共同见证冠军诞生。
图|智利职业足球联赛主席Yamal Rajab驾驶GS4将智利杯运送到决赛现场
经过两队90分钟的激烈比拼，Colo Colo队分别在比赛的第55分钟和第66分钟攻破Everton队大门，最终以总分2：0的比分，勇夺2021年智利杯冠军。
图|决赛中Colo Colo队在场上激烈拼抢
此外，场馆外还设有品牌展示和体验区，将“GO AND CHANGE”理念与足球文化巧妙结合，让观众在有趣的小游戏中感受GAC MOTOR品牌价值。同时，为助力疫情防控，GAC MOTOR向现场观众派发了共计1500份的口罩和消毒液套装。
图|决赛现场GAC MOTOR设立了品牌展示区
一次互利共赢的跨界合作
GAC MOTOR一直致力于融入智利社会文化，与当地消费者建立连接。今年6月，GAC MOTOR与智利足协（ANFP）达成深度合作，成为2021年智利杯主赞助商和官方比赛用车，并在智利足协总部场地举办了智利杯赞助签约仪式。
图|6月，智利经销商总经理Nicolás Piracés与智利足协主席Pablo Milad出席签约仪式
足球运动被称为“智利第一运动”，它讲究团队合作，代表着一种积极向上、不断进取的精神，这与GAC MOTOR不断精进超越的工匠精神不谋而合。无论是汽车还是足球，都充满激情、不断向前，这次GAC MOTOR与智利杯的合作，十分契合两者的精神内涵。
图|驶入赛场的GS4吸引全场目光
本次赛事的完满收官，是GAC MOTOR与合作伙伴共创价值、合力共赢理念的又一次完美体现。在美洲市场，GAC MOTOR将继续秉承工匠精神，融入当地社会文化，洞察消费者出行需求，以可靠品质与创新科技，带来如足球运动般令人兴奋和惊喜的出行生活。
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On September 4 (local time), after a fierce, months-long competition between 31 teams representing the highest level of Chilean football, the final match of the 40th ANFP Copa Chile was played in Talca. As the main sponsor of the Copa Chile tournament, GAC MOTOR was designated as the official car of the event, and on the day of the final, the GAC MOTOR GS4 made a brilliant debut, carrying the championship trophy and witnessing Chilean fans cheering as longtime favorites Colo Colo won.
A Sports Event Followed by the Nation
The audience cheers as Colo Colo win the Copa Chile
The Copa Chile, hosted by the Chilean Football Association (ANFP), is one of the most representative national events in Chile. The cup has been held since 1958, and this year marks the 40th competition, an important milestone that has attracted much attention. The influence of COVID-19 meant that this year’s organizing committee only made 4000 tickets available for the competition, which sold out frantically in a single day.
Colo Colo and Everton teams enter the stadium for the exciting final
On the day of the final, accompanied by GAC MOTOR staff, President of Chile Professional Football Leagues Yamal Rajab took a GS4 adorned with the Copa Chile logo all the way from the headquarters of the Chilean Football Association to the stadium, placing the treasured trophy on the final podium, and witnessed the crowning of the tournament champions.
Yamal Rajab, President of Chile Professional Football Leagues, drives the Copa Chile to the final in the GS4
After 90 minutes of fierce play, Colo Colo finally broke through Everton’s defense in the 55th and 66th minutes, winning the 2021 Chile cup with a score of 2-0.
Colo Colo fought fiercely on the pitch in the final
GAC MOTOR also had a brand display and experience zone outside the final venue, skillfully combining the concept of "GO AND CHANGE" with football culture to allow audiences to further understand the brand values of the company. GAC MOTOR also remained committed to pandemic prevention and control, distributing a total of 1500 masks and disinfectant sets to the audience.
GAC MOTOR builds a brand experience zone outside the stadium
A Successful Cooperation
GAC MOTOR is strongly committed to integrating into Chilean society and culture and establishing connections with local consumers. In June this year, GAC MOTOR settled an in-depth cooperation with the Chilean Football Association (ANFP) to become a main sponsor and provide the official car of the 2021 Copa Chile, with a signing ceremony held at ANFP headquarters.
In June, Nicolás Piracés, General Manager of our Chilean dealers, at the signing ceremony with Pablo Milad, President of Chilean Football Association
Football is known as Chile’s “No. 1 sport”. It emphasizes teamwork and represents a positive and enterprising spirit in much the same way as the spirit of craftsmanship central to GAC MOTOR’s philosophy. Cars and football are both pursuits full of passion that require the energy to keep moving forward, and the cooperation between GAC MOTOR and Copa Chile is consistent with the values at the core of both parties.
The GS4 attracting attention at the final
The satisfying final of this event is another great embodiment of the GAC MOTOR and partners' concept of creating value and working together for win-win results. In the Americas region, GAC MOTOR will continue to uphold the spirit of craftsmanship, and integrate the brand into local society and culture, gathering insight into the travel needs of local consumers. Through reliable quality and innovative technology, GAC MOTOR will strive to can bring excitement and surprises top customer’s lives – just like football does.
《Join me! It’s Copa Chile! GAC MOTOR成为第40届智利杯官方合作伙伴》
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