广汽国际正式进入秘鲁市场，全球化版图再扩张

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近日，广汽国际联手Astara集团，携全新二代GS8、全新GS4、GS3 Power、GS3登陆秘鲁市场。在当地商业伙伴、经销商和权威媒体、社会名流等近200位嘉宾的见证下，广汽国际品牌上市活动于利马圆满落幕。

艺术盛宴 文化相交相融

作为秘鲁市场的中国汽车“新势力”，广汽国际通过一场中国-秘鲁艺术展拉开了发布会的序幕。巨龙奔腾，金狮狂舞，两国传统文化在舞台上交相辉映，场上气氛瞬间点燃。

中国-秘鲁艺术展表演

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表演最后，幕墙缓缓升起，四辆明星车型闪耀呈现，嘉宾们纷纷上前抢先体验新车的越级魅力，在细节之处体会品牌的匠心之道。

品牌上市活动现场

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瞄准时机入场 定义出行标准

秘鲁经销商总经理Paolo Nava先生在致辞中表示：“GO AND CHANGE不仅是我们的口号，也是我们赖以生存的宗旨。我们来这里是为了挑战既定规范，激发新想法并做出重大改变，打破中国汽车在秘鲁的刻板印象。”对广汽国际在秘鲁未来的发展，广汽国际美洲大区总经理周超强也信心十足，他强调：“秘鲁是GAC MOTOR在美洲地区的重要市场。广汽国际将与Astara集团并肩携手，不断以高品质的产品和服务，让GAC MOTOR成为深受秘鲁消费者喜爱的汽车品牌。”

秘鲁经销商总经理Paolo Nava致辞

广汽国际美洲大区总经理周超强致辞

现场嘉宾合影

现场嘉宾合影

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近年来，在“一带一路”倡议下，中国已连续8年成为秘鲁的最大贸易合作伙伴。据秘鲁汽车协会（AAP）数据显示，目前在秘鲁销售的每10辆汽车中就有2.7辆是中国品牌。

此次顺利进入秘鲁市场，标志着广汽国际在南美市场迈出新步伐。未来，广汽国际将逐渐完善当地经销商网络，持续扩大品牌声量，让秘鲁成为广汽国际海外业务新的增长点，开启南美市场新篇章。

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Recently, GAC MOTOR partnered with Astara Group to launch the All New GS8 and GS4, GS3 Power, and GS3. Under the eyes and presence of nearly 200 guests, including local business partners, dealers, media authorities, and celebrities, GAC MOTOR's brand launch event successfully concluded in the dazzling light of Lima. 

An Artistic Gala of Culture Exchange and Integration

As the "new influence" of Chinese automobiles in the Peruvian market, GAC MOTOR commenced the launch event with a China-Peru art exhibition. The atmosphere was instantly ignited by the giant dragon galloping and the golden lion dancing wildly, embodying the mutual cultural integration of the two countries. 

China-Peru art exhibition 

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At the end of the show, the curtain wall was slowly raised to reveal four new cars, with guests stepping forward to experience the new cars' extraordinary appeal, the extreme pursuit of craftsmanship details an artisanal approach.

The brand launch event site

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Precision Entry Sets New Standards for Travel

Mr. Paolo Nava, General Manager of the Peruvian dealership, said, "GO AND CHANGE is not only our slogan but also the motto we live by. We are here to challenge the established norms, inspire new ideas and create significant changes that break the perception of the stereotype of Chinese cars in Peru." GAC MOTOR's General Manager of the Americas Region, Mr. Zhou Chaoqiang, is confident about GAC MOTOR’s future development in Peru, emphasizing that "Peru is an important market for GAC MOTOR and will work side by side with  Astara Group to continuously make GAC MOTOR a car brand well-loved by Peruvian consumers with high-quality products and services."

Peruvian Dealership General Manager Mr. Paolo Nava delivers a speech

General Manager of GAC MOTOR Americas Region, Mr. Zhou Chaoqiang

Guests Photo

Guests Photo

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China has been Peru's largest trading partner for eight consecutive years under the "Belt and Road" initiative. According to data from the Automobile Association of Peru (AAP), 2.7 out of every 10 cars sold in Peru are Chinese brands.

This successful entry into the Peruvian market in South America marks a new step for GAC MOTOR. In the future, GAC MOTOR will progressively refine the local dealer network, continue to expand the brand's reputation, establish Peru as a node for GAC MOTOR's overseas business, and open a new chapter in the South American market.