GO AND CHANGE
GAC MOTOR通过“GO AND CHANGE”的品牌传播口号，鼓励人们积极行动，创造和感受美好。这反映了GAC MOTOR一直以来坚持的产品理念——以工匠精神打磨产品细节，为用户提供更愉悦的出行体验。
GAC MOTOR’s slogan “GO AND CHANGE” encourages people to take action towards creating their world and improving their experiences. This reflects GAC MOTOR’s product philosophy of continually using a spirit of craftsmanship to finetune product details, providing users with enjoyable travel experiences.
突破创新，释放驾驶乐趣
Unleashing Driver Joy With Groundbreaking Innovation
从GAC MOTOR的产品理念而言，GO AND CHANGE即Go for pleasure by innovation（始终以科技创新打造愉悦体验）。GAC MOTOR每一款的产品都是“GO AND CHANGE”精神最直接的体现。
For GAC MOTOR products, GO AND CHANGE means “go for pleasure by innovation.” Every GAC MOTOR product is a direct embodiment of the spirit of "GO AND CHANGE".
多年来，GAC MOTOR始终立足于正向研发，不断探索和创新造车工艺，持续完善和提升智能系统。通过洞察各地消费者的出行需求，聚焦科技创新、提升车型配置、改良设计细节，让消费者更直观地体验到GAC MOTOR产品的高价值，带来更活力的驾控体验、更可靠的品质体验、更节能的经济体验、更智能的出行体验。
For many years, GAC MOTOR has based itself on forward-facing research and development, constantly exploring and innovating the car manufacturing process, and continuously improving and upgrading intelligent systems. Through insight into the travel needs of consumers around the world, and a focus on technological innovation, improving vehicle configuration, and improving design details, consumers today can truly feel the high value of GAC MOTOR products. GAC MOTOR provides a more dynamic driving experience, a more reliable quality experience, more energy-saving economic experience, and a more intelligent travel experience.
卓越品质，升级出行体验
Transcendent Products; an Upgraded Travel Experience
此外，GO AND CHANGE还体现着GAC MOTOR对待产品的态度——始终坚持匠心精制，在产品和服务细节之处都做到极致。每一个环节都以严苛的质量标准把关，因此，GAC MOTOR备受权威认可，成为唯一荣获中国J.D. Power IQS新车质量8连冠的中国品牌。
GO AND CHANGE also reflects the attitude GAC MOTOR holds towards products: that is, always adhering to the refinement of ingenuity and achieving the very best possible in the details of products and services. Every link in the chain is controlled by strict quality standards. This is why GAC MOTOR is recognized by industry authorities and has become the only Chinese brand to win 8 consecutive J.D. Power IQS new car quality awards in China.
以高品质与创新科技产品， GAC MOTOR为全球车主提供更可靠支持和更轻松驾控，让车主更加全心投入驾驶，释放驾驶乐趣，体验愉悦的驾乘感受，在出行旅途中实现GO AND CHANGE。
With high quality products and innovative technology, GAC MOTOR provides staunchly reliable and easily controlled driving for our global consumers, letting drivers to be fully engaged in their travel. This unleashes the fun and pleasure of the driving experience, making travel truly enjoyable, and allowing GAC MOTOR customers to realize their dreams while they travel; allowing them to GO AND CHANGE!
《解读GAC MOTOR品牌传播口号背后的“工匠精神”内涵》
《GO AND CHANGE！GAC MOTOR品牌传播口号全球发布》
