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12月5日-9日，2023沙特利雅得车展在王国竞技场隆重举办。广汽国际携多款明星车型亮相，为消费者带来了一场精彩纷呈的车型展示，引发当地市场高度关注。
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Hyper GT瞩目登场
聚拢超高人气
沙特的汽车格局正在发生变化，发展新能源汽车已经成为重要目标之一。根据沙特政府制定的电动汽车目标，预计到2030年，沙特首都利雅得电动汽车的比例将提升至30%。本次Hyper GT的重磅亮相，展现了广汽对沙特市场需求的深刻洞察以及面向未来科技出行领域的前瞻布局。
广汽国际展台现场举行了Hyper GT的揭幕仪式，轿跑车身+电动化的经典组合把极简做到恰到好处，旋翼门+变形尾翼让外观更显个性潮酷，强大性能+极致驾控彰显品质力量，凭借由内到外都很酷的实力，Hyper GT一经亮相便吸睛无数，聚拢超高人气。
Hyper GT现场展示
除了Hyper GT之外，影酷、影速、GS8等明星车型也重磅亮相广汽国际展台，全方位展示广汽不同车型的品质魅力。多款明星车型实力圈粉当地消费者，现场反响热烈、好评如潮，纷纷表示期待广汽更多车型的导入。
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广汽国际展台
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品牌大使亮相助阵
引爆现场火热氛围
车展活动上，沙特国家队队长、沙特豪门利雅得新月队进攻核心、2022年度亚洲足球先生萨勒姆·达瓦萨里，以广汽国际沙特品牌大使身份亮相助阵，现场近距离感受Hyper GT的科技性能和卓越品质，并给出了极高的评价。
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萨勒姆·达瓦萨里现身广汽国际展台并现场体验Hyper GT
达瓦萨里的到来引爆现场火热氛围，掀起了一股汽车与足球的狂欢热潮。广汽国际展台现场还举办了一系列丰富多彩的足球游戏互动及抽奖活动，吸引了一大波球迷与车迷围观参与，共同感受体育与新潮科技碰撞的魅力。
现场足球游戏互动
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深耕品牌价值
市场与口碑双丰收
沙特是广汽国际在中东地区最重要的战略市场之一，在国际化发展中扮演着极为重要的角色。自2018年正式进入沙特以来，广汽国际与合作伙伴通力合作取得了累累硕果。
今年“影家族”三款明星车型相继在沙特上市，进一步丰富了当地的产品矩阵。渠道建设及品牌塑造也卓有成效，目前已在利雅得、吉达、达曼等主要城市建成了6家品牌展厅及服务中心。此外，广汽国际积极进行营销创新，打造精彩的跨界体育营销活动，品牌形象日趋丰满。
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影酷、影速沙特上市
此次车展为沙特消费者带来了一场“科技广汽”的深度体验，进一步扩大了品牌影响力及口碑美誉度。未来，广汽国际将持续推进全球化战略，拥抱海外市场机遇，深入了解中东市场需求，不断探索多样化运营模式，加快明星车型的本土化导入，为当地消费者带来更优质的产品和服务。
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Between December 5th to 9th, Riyadh Motor Show 2023 was grandly opened at Kingdom Arena in Saudi Arabia. GAC MOTOR brought hit models to the auto show, bringing consumers a brilliant model show and catching great attention in the local market.
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Hyper GT revealed with great popularity
Saudi Arabia's automotive market is changing, the development of NEVs has become one of the critical goals. According to the EV target set by the Saudi government, it is expected that the EVs in Riyadh will be increased to 30% by 2030. With the hit debut of Hyper GT, GAC demonstrated the profound insight into the Saudi market demands and forward-looking layout for technical mobility of the future.
The unveiling ceremony of the Hyper GT was concluded at the GAC MOTOR booth. The classic integration of coupe body + electrification make minimalist hit the spot, the scissor doors + trunk mounted spoilers make the exterior more iconic and chic, the powerful performance + ultimate handling demonstrate the quality and strength. Built on chic capability from the inside out, the Hyper GT attracted a large number of attention upon its debut and gathered great popularity.
Hyper GT Exhibition
In addition to Hyper GT, our other hit models including EMKOO, EMZOOM, and GS8 also made an eye-catching debut at the GAC MOTOR booth, showcasing the quality and charm of GAC models. Local consumers were attracted by our hit models, and then gave positive reviews and great responses, they expressed their expectations to introduce more GAC models.
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GAC MOTOR Booth
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Brand ambassadors presents to trigger hot ambience
During the Motor Show, Salem AI-Dawsari, the captain of the Saudi Arabian national football team, the key winger of the Saudi Al-Hilal SFC, and the AFC Player of the Year in 2022, presented the debut of Hyper GT as the GAC Motor Saudi brand ambassador, and gave high ratings on its technical performance and excellent quality.
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Salem AI-Dawsari presents at the GAC MOTOR Booth and experiences the Hyper GT
With the presence of AI-Dawsari, GAC Motor booth showcased a spree about cars and football. We took a series of wonderful football game interactions and luck draws, to attract a large number of football fans and car enthusiasts to engage in and feel the charm of sports and trendy technology.
On-site football game interaction
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Deep dive into brand value, achieve the best performance of market and reputation
For GAC MOTOR, Saudi Arabia is one of the most important strategic market in the Middle East, which plays a vital role in the internationalization of GAC MOTOR. Since the official entry into Saudi Arabia in 2018, GAC MOTOR has made fruitful achievements through the full cooperation with our partners.
This year, the three hit models of "EM Family" have been launched in Saudi Arabia, further enriched local product matrix. Channel construction and brand building are also very fruitful. At present, we have built 6 brand showrooms and service centers in major cities such as Riyadh, Jeddah, and Dammam. In addition, GAC MOTOR is also leveraging marketing innovations to create exciting cross-border sports marketing events, and empower brand image.
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EMKOO and EMZOOM Launch in Saudi Arabia
It brings an in-depth experience of "Technical GAC" for Saudi consumers, further promoting GAC brand's influence and reputation. In the future, GAC MOTOR will continue to dive into the globalization strategy, embrace overseas market opportunities, deeply understand the market demands of the Middle East, continue to explore diversified operating models, and accelerate the localization of hit models to bring better products and services to local consumers.
