广汽集团冯兴亚一行赴澳大利亚及新西兰开展调研，共探市场发展新机遇

3月17日-24日，广汽集团总经理冯兴亚一行赴澳大利亚、新西兰开展市场调研，旨在把握当地汽车市场情况，加强与合作伙伴沟通，了解当地补能设施及能源生态，为广汽国际进入澳新市场铺平道路。广汽研究院副院长张帆、广汽国际副总经理王顺胜等陪同参与调研。

澳大利亚作为南半球经济最发达的国家之一，拥有百万级汽车市场，是广汽国际高度重视、重点规划的战略市场。冯兴亚一行拜访了SG Fleet汽车租赁公司，了解当地汽车租赁市场情况。

与SG Fleet汽车租赁公司会谈，加深双方合作沟通

为深入了解澳大利亚能源生态，冯兴亚一行前往当地知名充电系统供应商EVSE公司，对当地充电设施基础建设情况、充电接口要求、用户补能习惯等进行了充分调研。行程中，冯兴亚一行也特别调研了沿途的充电站、充电桩等设施，实地体验补能过程，为后续广汽国际导入新能源车型、布局能源生态出海带来深刻洞察。

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此外，冯兴亚一行还调研了悉尼和墨尔本两个主要城市的汽车商圈，深入一线了解汽车市场销售情况及消费者偏好，并拜访了当地汽车经销商协会，深入了解汽车产品的准入门槛、相关政策法规等。

冯兴亚拜访当地汽车经销商协会

结束澳大利亚行程后，冯兴亚一行赴新西兰开展调研，并拜访了中国驻奥克兰总领馆。总领事陈世杰会见了冯兴亚一行，听取了关于广汽集团及海外业务情况的汇报，双方就新西兰市场情况及营商投资环境进行交流。陈世杰对广汽的海外发展成果表达了高度认可，并对广汽国际在当地的业务开展提出了建议。

为进一步加深对新西兰市场的了解，冯兴亚一行调研当地汽车商圈，了解中国品牌的销售及运营情况。行程中，冯兴亚一行还拜访了中国远洋海运集团新西兰公司，探讨产品海运方面的合作，为后续车辆供应打好基础。

冯兴亚一行走访汽车商圈

随着“1551”国际化战略深化推进，广汽国际正积极寻求海外新能源市场突破，加速右舵市场布局，澳新市场将是下一步开拓的重点之一。在此次调研的成果基础上，广汽国际将加快澳新市场的开拓，推动车型加快导入，尽快启动澳新市场的销售工作，并为后续导入广汽新能源全球车型、布局新能源生态产业链协同出海做好准备。

From March 17th to 24th, Feng Xingya, General Manager of GAC Group, led a delegation to conduct market research in Australia and New Zealand, with the aim of gaining a thorough understanding of local automotive market conditions, strengthening communication with partners, familiarizing with local charging infrastructure and energy ecosystems, and paving the way for GAC to enter the Australian and New Zealand markets. Zhang Fan, Vice President of GAC R&D Center, and Wang Shunsheng, Deputy General Manager of GAC International also participated in the delegation.

As one of the most economically developed countries in the Southern Hemisphere, Australia is with million-level automotive market, for GAC, it is also a strategically significant market that GAC needs to pay high priority and meticulous planning. Feng Xingya led the delegation to visit SG Fleet, a vehicle leasing company, to learn about local car leasing market.

Meeting with SG Fleet Vehicle Leasing Company to deepen mutual cooperation and communication

In order to gain a deeper understanding of Australia's energy ecosystem, Feng Xingya led the delegation to EVSE, a well-known local supplier of charging systems with a full investigation of the local charging infrastructure, charging interface requirements, and users' charging habits, etc. During the investigation, Feng Xingya also specially investigated the charging stations, charging piles, and other infrastructures along the way to experience the charging process on the site. These hands-on encounters will bring profound insights into the subsequent introduction of NEVs and the overseas layout of energy ecology for GAC.

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Meanwhile, Feng Xingya also led the delegation to conduct research on the automotive business districts in the two major cities, Sydney and Melbourne, to learn about the sales situation and consumer preferences in the automotive market, and visit local Automotive Dealers Association to gain an in-depth understanding of automotive product entry thresholds, relevant policies and regulations, etc.

Feng Xingya leads the delegation to visit the Automotive Dealers Association

After the trip in Australia, Feng Xingya led the delegation to New Zealand for further research, during which he led the delegation to paid a visit to the Chinese Consulate General in Auckland. Consul General Chen Shijie met Feng Xingya and the delegation and listened to a brief introduction about GAC Group and its overseas business. Both parties engaged in discussions regarding the New Zealand market situation and the business investment environment. Consul General Chen Shijie expressed high recognition to GAC's achievements in overseas expansion and offered suggestions for GAC's endeavors in the local market.

In order to deepen their understanding of the New Zealand market, Feng Xingya led the delegation conducted research within local automotive business districts, understanding the sales and operation performance of Chinese brands. As part of his schedule, he also led the delegation to pay a visit to China COSCO Shipping (New Zealand), discussing potential cooperation opportunities in product shipping, thereby laying the groundwork for future vehicle supply arrangements.

Feng Xingya leads the delegation to visit local automotive business district

With the deepening and implementation of the "1551" internationalization strategy, GAC is actively seeking breakthroughs in overseas new energy markets and accelerating its layout in RHD vehicle markets. The Australia and New Zealand markets will be among the key focuses for the next phase of expansion. Based on the findings of this research, GAC will accelerate the market development in Australia and New Zealand, facilitate a faster model introduction process, promptly initiate sales operations in the Australian and New Zealand markets, and prepare for the subsequent introduction of GAC new energy models as well as the coordinated overseas expansion of the new energy ecosystem industry chain.