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5月21日-26日，广汽集团董事长曾庆洪率队赴拉美两国——巴西、墨西哥开展市场调研，深入了解当地汽车市场，强化交流探寻合作机遇，积极推进广汽国际化战略布局。广汽国际总经理卫海岗等人陪同参与了此次行程。
巴西：为品牌快速入市充分蓄势
本次拉美调研之行首站抵达巴西，曾庆洪一行与巴西潜在合作伙伴开展业务洽谈。
与巴西潜在合作伙伴开展交流
期间，曾庆洪一行与巴西电动车行业协会进行了座谈交流，探讨巴西电动车行业发展现状、政策支持以及未来趋势。随后前往拜访了华为巴西公司，了解华为在巴西市场的业务发展情况，共探未来潜在合作机会。
与巴西电动车行业协会开展交流
拜访华为巴西公司
曾庆洪一行还走访了巴西圣保罗汽车商圈，深入了解当地汽车市场营商环境、竞争格局、消费者需求等，并与传统汽车品牌进行了富有成效的业务交流，为广汽国际进入巴西市场提供重要参考。
墨西哥：加速推进现地化运营
在墨西哥的行程中，曾庆洪一行先行前往广汽国际墨西哥公司办公室，听取了墨西哥公司的运营工作汇报，并针对现地化运营策略提供了专业的指导和建议。期间，STLA公司高层团队拜访广汽国际墨西哥公司，与曾庆洪一行会面交流，双方明确合作项目重点需求和课题，进一步挖掘业务增长机会。
听取墨西哥公司汇报
与STLA公司高层会面交流
此外，曾庆洪一行调研了GAC墨西哥城Polanco展厅，与墨西哥经销商FAME汽车集团就渠道建设、产品导入、销售服务等课题进行洽谈。为加深对当地汽车市场的洞察，曾庆洪一行还调研了墨西哥城汽车商圈，了解中国汽车品牌在墨西哥的运营情况。
调研GAC墨西哥城Polanco展厅
在广汽集团海外战略的指导下，广汽国际近年来积极开拓拉美地区市场。自2013年在巴拉圭设立首家经销商以来，目前广汽国际在拉美地区的在营市场已扩展至12个国家，初步形成了相对稳定的出口区域市场。此次曾庆洪一行带队调研拉美两国，深刻洞察汽车市场趋势，精准把握用户需求，提速现地化运营步伐，夯实合作伙伴关系，为广汽国际进一步拓宽拉美市场提供强有力的支持和助力。
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From May 21st to 26th, Zeng Qinghong, Chairman of GAC Group led a delegation to conduct market research in the two Latin American countries, Brazil and Mexico. The market research aims to gain a deeper understanding of the local automotive markets, strengthen communications to discover collaboration opportunities, and actively advance GAC's international strategic layout. Wei Haigang, General Manager of GAC International and other persons joined the delegation too.
Brazil: Preparing for Rapid Market Entry
The first stop of this Latin American market research journey is Brazil. Zeng Qinghong led his delegation to engaged in business discussions with potential Brazilian partners.
Discussions with Potential Brazilian Partners
Zeng Qinghong's team had a meeting with the Brazilian Electric Vehicle Industry Association to discuss the current state, policy support, and future trends of Brazil's electric vehicle industry. And then, they visited Huawei Brazil company to understand Huawei's business development in Brazil and explore potential collaboration opportunities of the future.
Meeting with the Brazilian Electric Vehicle Association
Visit Huawei Brazil Company
Furthermore, Zeng Qinghong led his delegation to visit the São Paulo automotive business district to gain insights into the local business environment, competitive landscape, and consumer demands. They also held productive business exchanges with traditional automotive brands, providing important references for GAC INTERNATIONAL's entry into the Brazilian market.
Mexico: Accelerating localization operation
In Mexico, Zeng Qinghong led his delegation to visit the GAC INTERNATIONAL Mexico office, where they received an operational report and provided professional guidance and suggestions on localization operation strategies. And then, the executives from STLA also visited GAC INTERNATIONAL Mexico company and met with Zeng Qinghong and the delegation to discuss key collaboration needs and topics, further exploring business growth opportunities.
Listening to the Operational Report from GAC INTERNATIONAL Mexico
Meeting with Executives from STLA
Furthermore, Zeng Qinghong led the delegation to visit the GAC Polanco showroom in Mexico City, and discussed channel building, product introduction, and sales services with local distributor: FAME Auto Group. To deepen their understanding of the local automotive market, they also conducted a market research in the automotive business district of Mexico City to learn about the operation of Chinese automotive brands in Mexico.
Visit GAC Polanco Showroom in Mexico City
Under the guidance of GAC Group's overseas strategy, GAC INTERNATIONAL has been actively committing to developing the Latin American market in recent years. Since the establishment of its first dealership in Paraguay in 2013, GAC INTERNATIONAL has expanded its business into 12 in Latin America countries, forming a relatively stable region export market. With the market research, Zeng Qinghong and his delegation gave deep insights into the automotive market trends, accurately grasped user needs, accelerated the pace of localization operations, and consolidated partner relationships, providing robust support for GAC INTERNATIONAL's further development in the Latin American market.
