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4月7日-15日，广汽集团副总经理江秀云、郁俊一行赴巴拿马、玻利维亚及秘鲁开展市场调研，广汽集团审计部、风险控制部部长黄卓及广汽国际总经理曾和滨等一同参与调研。
巴拿马 / PANAMA
以优质服务打造客户满意品牌
江秀云、郁俊一行赴美洲调研首站走访巴拿马。自2019年正式进入巴拿马市场，广汽国际携手巴拿马经销商，多措并举，推动业务稳步增长，在短短4年间取得中国品牌当地汽车销量第二的好成绩。
目前，GAC MOTOR在巴拿马开设了5家标准门店及城市展厅，包括海外首家GASS店（GAC MOTOR授权服务店），为当地用户提供高品质的售后服务。
江秀云、郁俊一行与巴拿马经销商会面洽谈
江秀云、郁俊一行抵达巴拿马后，深入了解了巴拿马门店销售及服务运营情况，与当地经销商在销量规划、风险控制体系建设等方面达成共识。期间，广汽国际总经理曾和滨走访了巴拿马售后服务车间。
曾和滨走访GAC MOTOR售后服务车间
玻利维亚 / BOLIVIA
高端形象定位赋能品牌向上
结束巴拿马调研行程后，江秀云、郁俊一行奔赴玻利维亚，对圣克鲁斯和拉巴斯两大城市开展市场调研。在玻利维亚经销商与广汽国际的通力合作下，GAC MOTOR成为当地店面形象最佳的中国汽车品牌，GAC MOTOR旗下SUV车型连续两年成为当地最受欢迎的中国品牌车型。
一直以来，玻利维亚经销商都致力于将GAC MOTOR打造成为中国高端品牌，江秀云、郁俊一行对其在品牌定位、店面形象、G标店建设等方面的工作给予充分肯定和高度赞扬。
江秀云、郁俊一行赴玻利维亚展厅进行市场调研
除5家正在运营的GAC MOTOR门店，当地还有1家品牌旗舰店正在建设，江秀云、郁俊一行也对位于圣克鲁斯的在建店进行考察。
深入了解玻利维亚服务中心运营情况
秘鲁 / PERU
提升品牌知名度挖掘市场潜力
去年11月，GAC MOTOR正式于秘鲁利马上市，目前已开设两个销售展厅，今年计划增设8个销售渠道，进一步深化渠道建设，打开品牌知名度。
江秀云、郁俊一行在走访过程中，倾听经销商在市场拓展中遇到的问题，在产品导入、店面形象、销售管理、售后服务等方面提出多项优化建议，并鼓励经销商开展多样化的市场活动，提升终端销量，开拓市场新局面。
江秀云、郁俊一行与秘鲁经销商举行座谈
为更好地携手秘鲁经销商开拓当地市场，江秀云、郁俊一行先后对当地门店运营、数字化营销、售后服务设施及仓储物流设施运营情况等进行全面考察。
走访秘鲁GAC MOTOR展厅开展市场调研
中国是美洲第二大贸易合作伙伴，美洲市场一直是广汽国际重要市场之一。目前，GAC MOTOR的销售和服务体系已覆盖智利、秘鲁、厄瓜多尔、巴拿马、巴拉圭、玻利维亚、多米尼加7个国家。
此次访问，是广汽集团落实“万亿广汽”、推动国际化事业的重要体现，也是深化美洲地区市场布局，建设品牌、提升销量的重要举措。在美洲市场调研的成果基础上，广汽国际将进一步深化与当地经销商的合作关系，不断扩大GAC MOTOR在美洲地区的市场份额，推动国际业务实现新突破！
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From April 7th to 15th, Deputy General Managers of GAC Group Jiang Xiuyun and Yu Jun visited Panama, Bolivia, and Peru to conduct market research. Huang Zhuo, Director of the Audit Department and Director of the Risk Control Department of GAC Group, and Zeng Hebin, General Manager of GAC MOTOR, also participated in the research.
巴拿马 / PANAMA
Building a Customer Oriented Brand with Quality Service
Jiang Xiuyun and Yu Jun visited Panama as the first stop. Since officially entering the Panama market in 2019, GAC MOTOR has joined hands with dealers in Panama to take multiple measures to promote steady business growth. In just 4 years, GAC MOTOR becoming the second best-selling Chinese brand in Panama's auto market.
Currently, GAC MOTOR has opened five standard stores and city showrooms in Panama, including the first overseas GASS store (GAC MOTOR authorized service store), providing high-quality after-sales service for local users.
Jiang Xiu Yun and Yu Jun meet with Panama distributors
After their arrival in Panama, Jiang Xiuyun and Yu Jun had an in-depth understanding of the sales and service operation of Panama stores, and reached consensus with local dealers on sales planning, risk control system construction and other aspects. During the period, Zeng Hebin, general manager of GAC MOTOR, visited the after-sales service workshop in Panama.
Zeng Hebin visited GAC MOTOR after-sales service workshop
玻利维亚 /BOLIVIA
Empowering the Brand with a Premium Image
After concluding their research trip in Panama, Jiang Xiuyun and Yu Jun continued their market research in Bolivia and carry out market research in Santa Cruz and La Paz. Through the collaboration between GAC MOTOR and their Bolivian dealer, GAC MOTOR has become the Chinese auto brand with the best local store image, and its SUV models have become the most popular Chinese brand models in the local area for two consecutive years.
All along, Bolivian dealers have been committed to building GAC MOTOR into a high-end Chinese brand. Jiang Xiuyun and Yu Jun gave full recognition and high praise to their work in brand positioning, store image and G-style store construction.
Jiang Xiuyun and Yu Jun went to the Bolivian showroom of GAC MOTOR for market research
Part from the five GAC MOTOR stores that are currently operational, one flagship store is under construction. Jiang Xiu Yun and Yu Jun inspected the store under construction in Santa Cruz.
In-depth understanding of the service center operations in Bolivia
秘鲁 / PERU
Unleashing Market Potential by Boosting Brand Awareness
GAC MOTOR officially entered the Lima market in November of last year and has since opened two sales showrooms. This year, they plan to add eight more sales outlets to further deepen their channel construction, expand digital operations, and increase brand awareness.
During their visit to Peru, Jiang Xiu Yun and Yu Jun listened to the problems encountered by dealers in market expansion, made several improvement requirements for distributors in product introduction, store image, retail sales and after-sales service. They also provided support measures for market activities, help dealers in Peru improve retail sales and open up new market situation.
Jiang Xiu Yun and Yu Jun holding talks with Peruvian dealers
To better collaborate with Peruvian dealers, Jiang Xiu Yun and Yu Jun investigated local store operations, digital marketing, after-sales service facilities, warehousing and logistics operations.
Visited showroom and conducting market research in Peru
China is the second-largest trading partner of the Americas, and the American market has always been one of GAC MOTOR’s most important markets. Currently, GAC MOTOR’s sales and service system covers seven countries, including Chile, Peru, Ecuador, Panama, Paraguay, Bolivia and the Dominican Republic.
This visit is an important manifestation of GAC Group's implementation of the "Trillion GAC" and realization of internationalization, as well as an important measure to deepen the market layout in the Americas, build the brand and increase sales. Based on the results of the American market survey, GAC MOTOR will continue to deepen its cooperation with local dealers, expand GAC MOTOR's market share in Americas, and promote the international business to achieve new breakthroughs!
