改革创变，共塑新章｜广汽国际2025年工作会议圆满举行

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会议伊始，高峰率先向参会人员详细传达了广汽集团2025年工作会议的主要内容和核心精神，为广汽国际明年的工作指明了方向，明确了要求。

高峰传达广汽集团2025年工作会议精神

卫海岗代表公司经营班子作经营工作报告。2024年在集团及兄弟企业的大力支持下，广汽国际紧抓战略机遇期，转变思想，在“凝心聚力，协同高效，夯实六大体系建设，快速上量，勇毅前行，为海外事业高质量发展打下基础”的事业方针指导下全力以赴，实现了终端批发增速均超中国品牌同期平均水平，彰显了发展潜力与发展韧性。

卫海岗作经营工作报告

报告指出，2025年广汽国际要立足“万亿广汽”的宏伟蓝图，落实集团“1578发展纲要”和“1551”国际化战略部署，围绕三年“番禺行动”计划，在“深化改革，优化流程，全面提质，降本增效，打造标杆，量利双收”的事业方针指导下，从贸易型思维向经营型思维转变，做精总部，做实区域，推动国际化事业勇毅前行，全力冲刺明年15万台的销量目标。

为实现这一宏伟目标，卫海岗提出了2025年工作的八个重点方向及措施：

邓卫民代表公司党委以《拥抱变革、锐意进取，以改革创新推动国际业务破浪前行》为题作了党委工作报告。2024年，在集团党委的正确指导与广汽国际“3523+X”党建体系指引下，公司党委实施“龙腾四海”计划，以“党业互促聚合力，助推销量计划达成”为目标，在思想建设、组织建设、纪检监督、员工关爱等方面取得扎实成效，为国际化事业提供有力的政治及组织保障。

邓卫民作党委工作报告

报告指出，2025年公司党委将坚持以习近平新时代中国特色社会主义思想为指导，坚决拥护集团研产销一体化改革，坚持以高质量党建引领企业高质量发展，牢牢把握深化改革的正确方向，贯彻落实三年“番禺行动”，凝心聚力促15万台目标达成。

邓卫民表示，公司党委将以“势在必赢”为年度主题，着力抓好以下五个方面的工作：

为了明确各级责任，推动各项责任制落到实处，会议现场开展责任制签约，包括任期制和契约化文本签约，以及风廉政建设、安全生产、维稳综治、网络安全、合规经营等方面的责任书签约，为广汽国际海外事业的健康、稳定发展奠定坚实基石。

各项责任制签约

随后，会议还特别表彰了广汽国际2024年全员营销劳动竞赛中的杰出集体和个人。其中，KD推进部以42台推荐成交数的卓越贡献，获评“产品推荐卓越团队”。会议号召，全员要持续提升产品意识、品牌意识，做到熟悉产品卖点、乐于推广产品，为产品代言。

颁奖仪式

最后，卫海岗在会上作了题为《改革创变，共塑新章》的总结讲话，强调广汽国际2025年要坚定走改革之路，坚持思想大解放、能力大提升、作风大转变、工作大落实，从思想、方向、方法和行动四个层面全面协同推进：统一思想，提升战略视野和思维认知；明确方向，坚定提升六力与深化改革；掌握方法，坚持协同作战与工作原则；付诸行动，实现目标的全面落地。他表示，未来的道路虽充满挑战，但依旧蕴含着无限潜力与机遇，激励全体员工要坚定信心，振奋精神，以时不我待的紧迫感和使命感，全力以赴朝着目标奋勇前行。

卫海岗作总结讲话

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At the beginning of the conference, Gao Feng shared the core messages and guiding principles of the 2025 GAC Group Work Conference,setting a clear direction for GAC INTERNATIONAL's work in the coming year and outlining specific requirements.

Gao Feng Delivers the Spirit of 2025 GAC Group Work Conference

Wei Haigang, on behalf of the business management team, delivered a profound report on the company's business achievements. In 2024, with unwavering support from GAC group and its sister enterprises, GAC INTERNATIONAL seized the moment, adapting with agility and strength. Guided by the mantra "uniting efforts, fostering collaboration, strengthening six key systems, accelerating growth, and forging ahead with determination." This approach laid a solid foundation for high-quality growth in global expansion. As a result, GAC INTERNATIONAL achieved retail sales and wholesale sales growth consistently outpacing the average growth of Chinese brands in the same period. This remarkable success demonstrated the company's formidable growth potential and resilience in driving sustained growth.

Wei Haigang Presents the Business Report

The report emphasized that in 2025, GAC INTERNATIONAL will continue its journey with the grand vision of "Trillion GAC" firmly in sight. Anchored by the Group's "1578 Development Outline" and the "1551" internationalization strategy, the company will follow the three-year "Panyu Action Plan." With the guiding principle of "deepening reforms, optimizing processes, improving quality, reducing costs, increasing efficiency, building benchmarks, and achieving both volume and profit," GAC INTERNATIONAL will evolve from a trading mindset to an operational one, refining its headquarters, strengthening its regional presence,and driving its global business forward  with unwavering determination, GAC INTERNATIONAL will strive to reach its ambitious goal of 150,000 units in sales for the year ahead.

To achieve this ambitious goal, Wei Haigang outlined eight key priorities and measures for 2025:

Deng Weimin, on behalf of GAC INTERNATIONAL's Party Committee, delivered a report titled "Embracing Change, Striving for Progress, and Driving Global Business Growth Through Reform and Innovation." Guided by the GAC Group Party Committee and GAC INTERNATIONAL's "3523+X" Party-building framework, GAC INTERNATIONAL Party Committee launched the "Dragon Soaring Around" plan in 2024. With a focus on integrating Party leadership with business objectives to achieve sales targets, the committee made significant achievements in ideological development, organizational strengthening, disciplinary oversight, and employee well-being. These efforts have laid a strong political and organizational foundation, propelling GAC INTERNATIONAL's global expansion forward with confidence and resilience.

Deng Weiming Delivers Party Committee Work Report

The report emphasized that in 2025, GAC INTERNATIONAL Party Committee will remain steadfast in its guidance under Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era. It will fully support GAC Group's integrated reform of R&D, production, and sales, leveraging high-quality Party-building efforts to lead GAC INTERNATIONAL's high-quality development. With a clear focus on deepening reforms, GAC INTERNATIONAL Party Committee will implement the three-year "Panyu Action" and rally collective efforts to achieve the ambitious target of 150,000 units in sales.

Deng Weimin concluded by underscoring the theme for the year: "Momentum for Victory."This would shape the following five key focuses:

To clarify responsibilities at all levels and ensure the effective implementation of various accountability systems, the conference featured a formal signing ceremony for responsibility agreements. These included tenure and contractual agreements, as well as commitments related to Party conduct, safety production, social stability, cybersecurity, and compliance operations. These actions provide a solid foundation for the healthy and stable development of GAC INTERNATIONAL's global expansion.

Responsibility Agreement Signing Ceremony

The conference celebrated the exceptional contributions of teams and individuals from GAC INTERNATIONAL's 2024 Integrating Marketing Competition. Notably, the KD Advancement Department was recognized as the "Product Recommendation Excellence Team" for its outstanding achievement of 42 successful recommendation deals. The conference encouraged all employees to deepen their product and brand awareness, thoroughly understand key product selling points, and passionately promote GAC products, proudly serving as ambassadors for GAC brand.

Award Ceremony

Finally, Wei Haigang delivered a closing address titled "Reform and Innovation,Shaping a New Chapter." In his speech, he stressed that GAC INTERNATIONAL must remain committed to the road to reform in 2025, focusing on four key pillars: ideological transformation, capability enhancement, behavioral change, and effective execution. He also outlined a holistic, collaborative approach across four key dimensions: Unity of thought, elevating strategic vision and cognitive awareness; Clear direction, committing to the enhancement of the six core strengths and deepening reforms; Mastering methods, emphasizing collaboration and adherence to work principles; Concrete actions, ensuring the full implementation of goals and actions. He acknowledged that the road ahead may be challenging, yet it is filled with infinite potential and opportunity. He urged all employees to embrace confidence, enthusiasm, and determination, driven by a sense of urgency and mission, to pursue the company's goals with unrelenting focus.

Wei Haigang delivers the closing speech