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近日广汽集团董事长曾庆洪一行出访东南亚，7月1日抵达柬埔寨，参观柬埔寨GAC MOTOR展厅，考察当地渠道建设、销售服务等情况，并与柬埔寨经销商TH集团代表就当地经营工作进行深入探讨。
广汽集团副总经理閤先庆，广汽集团执委会委员邓蕾，广汽集团国际业务部部长邓葵，广汽国际副总经理王顺胜等相关领导随同调研。
深度调研柬埔寨市场
曾庆洪一行参观GAC MOTOR柬埔寨展厅
出访期间，曾庆洪与柬埔寨经销商TH集团代表就广汽在本地市场的运营现状及未来发展方向开展讨论。
会上，曾庆洪表示GAC MOTOR要与柬埔寨经销商TH集团紧密合作：
1. 发挥政策优势，完善整体布局；
2. 丰富产品序列，精准导入车型；
3. 利用当地资源，开拓二手车市场；
4. 加强品宣推广，开展多元化模式；
5. 强化国际业务协同 ，实现研产销一体。
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曾庆洪与TH集团代表合影
曾庆洪一行参观GAC MOTOR柬埔寨展厅
GAC MOTOR柬埔寨展厅
随后，曾庆洪一行实地走访中国汽车品牌当地展厅，并与当地经销商人员交流探讨，深入了解当地市场需求、发展态势、政策资源等。
深化柬埔寨市场合作
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曾庆洪一行走访中国品牌柬埔寨展厅
曾庆洪一行走访中国品牌柬埔寨展厅
曾庆洪此次带队开展实地调研，双方探索未来汽车租赁、移动出行业务和DKD项目推进的可能性，明确后续业务发展方向，携手多渠道深耕柬埔寨市场，为实现全年销量目标锚定信心。
2022年，GAC MOTOR柬埔寨市场销量同比提升96.19%。TH集团积极组织老客户车友会、慈善公益会等当地特色活动，扩大GAC MOTOR国际美誉度，持续深化品牌建设，在当地收获良好口碑。
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GAC MOTOR柬埔寨车友会
GAC MOTOR柬埔寨车友会
GAC MOTOR柬埔寨慈善公益会
GAC MOTOR柬埔寨慈善公益会
2023年，GAC MOTOR将陆续在柬埔寨推出影酷、影速等重磅车型，持续完善产品矩阵，挑战更高销量目标。GAC MOTOR始终满怀热情，精进超越，向海外消费者展示中国汽车品牌智造实力和高端化品牌形象，创造美好的移动生活。
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Recently, Zeng Qinghong, chairman of GAC Group, and his delegation visited Southeast Asia. On July 1st, he arrived in Cambodia and began to visit GAC MOTOR showroom in Cambodia, inspect local channel construction, local sales and services. He also had an in-depth discussion with representative from local distributor TH Group.
Xia Xianqing, Vice President of GAC Group; Deng Lei, Member of Executive Committee of GAC Group; Deng Kui, Director of International Business Department of GAC Group; Wang Shunsheng, Vice General Manager of GAC International and other executives accompanied the investigation.
In-depth Investigation on Cambodian Market
Zeng Qinghong and his delegation visited
GAC MOTOR showroom in Cambodia
During the investigation, Zeng Qinghong discussed and exchanged views with representative of TH Group on current operation status and future development direction of GAC MOTOR in Cambodian market.
At the meeting, Zeng Qinghong said that GAC MOTOR needs to work closely with TH Group:
1. Capitalize on our strategies and advantages to improve the overall layout;
2. Enrich the product matrix and introduce targeted models;
3. Take advantage of local resources to explore the used-car market;
4. Enhance product promotion with diversified models;
5. Strengthen international business coordination to achieve the integration of research, production and marketing.
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Zeng Qinghong taked a picture
with representative of TH Group
Zeng Qinghong and his delegation visited
GAC MOTOR showroom in Cambodia
GAC MOTOR showroom in Cambodia
Zeng Qinghong and his delegation subsequently visited showrooms of Chinese automobile brands in Cambodia, had in-depth discussions with their representatives on local market demands, development trends, policies, and resources.
In-depth market cooperation in Cambodia
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Zeng Qinghong and his delegation visited
Chinese automobile brands showroom in Cambodia
Zeng Qinghong and his delegation visited
Chinese automobile brands showroom in Cambodia
In the field investigation, both parties have sought cooperation to develop car rental and mobility business and promoted the DKD program in the future. GAC MOTOR and TH Group also confirmed the future development direction and determined to work together to explore the Cambodian market in multiple ways, bringing confidence to achieve the annual sales target.
In 2022, GAC MOTOR Cambodia's sales growth was 96.19% than that of previous year. Thanks to TH Group, who organized many local activities such as Customers Tourism and Charity Event, GAC MOTOR has improved its international reputation, deepened the brand building, and obtained a good reputation in the local area.
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GAC MOTOR Customers Tourism in Cambodia
GAC MOTOR Customers Tourism in Cambodia
GAC MOTOR Charity Event in Cambodia
GAC MOTOR Charity Event in Cambodia
In 2023, GAC MOTOR will continue to launch key models such as EMKOO and EMPOW in Cambodia, continue to improve the product matrix, and challenge higher business objectives. Go and change, GAC MOTOR has showed overseas consumers its intelligent manufacturing strength and premium brand image of Chinese automobile brands for a better mobile life.
