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4月15日-4月17日，来自波兰的主流汽车媒体代表团走进广汽，深入探访广汽研究院、埃安智能生态工厂和广汽科技馆，通过与研发工程师的近距离交流、走进智能生产线、体验先进产品等，全面了解广汽创新的研发水平、领先的供应链管理与严格的生产品质标准，深刻感受广汽品牌的科技魅力，为今年第三季度正式登陆波兰市场积累势能。
深入科技广汽，
见证匠心智造“硬实力”
本次品鉴之旅中，波兰媒体团通过实地参观广汽的研发中心与生产基地，全方位了解广汽在前瞻研发、绿色智造、创新应用等方面的综合实力，深刻感受到中国汽车品牌从“跟跑者”到“领跑者”的跃升。
步入埃安智能生态工厂，波兰媒体团也实地了解了从零部件供应到整车组装的高质流程。作为全球首个新能源汽车“灯塔工厂”，该工厂无论是绿色制造水平还是自动化程度都堪称行业标杆。媒体团对工厂广泛应用AI与机器视觉的质量监控系统，以及全球领先的柔性化生产体系给予高度评价。
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波兰媒体团参观埃安智能生态工厂
在参观广汽研究院时，波兰媒体团系统了解了广汽在智能网联、电动化等前沿技术领域的战略投入与突破成果。在整车试验中心等核心实验室，媒体记者对广汽的自主创新实力表达了赞叹。来自《Vogue Polska》的Dominika Jóźwiak表示：“这是一次很棒的旅行，参观了广汽研究院后，我觉得这是一个充满灵感和设计感的地方，它的创新技术研发，能带给我们更多更美好的生活体验！”
Dominika Jóźwiak在广汽研究院接受采访
此次行程中，波兰媒体团还体验了AION V、AION UT、HYPTEC HT等多款车型，更深刻地感知到“科技广汽”在具体产品与应用场景中的落地成效。
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波兰媒体体验多款车型
《Elektromobilni》的Maciej Gis在体验AION V后，对其非常认可，“它的车身、外形、线条都非常吸引我，内饰也十分豪华，无论从材质还是空间上看，都很有亮点。当然，它的大后备箱，也让我感到非常惊艳。从用户体验上看，我还很喜欢它的运动性能，对于欧洲市场来说，动力是非常重要的因素。我相信，它的强项会让欧洲消费者也会非常喜欢。”
Maciej Gis分享AION V的体验感受
除了对产品的极致认可，作为广汽推出的面向公共场所的超级充电桩——A480超充桩，也凭借创新的技术实力、强大的快充能力，赢得了媒体团的一致赞赏。
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波兰媒体团点赞超级充电桩
率先布局波兰
推动本土化“软着陆”
此次品鉴之旅，波兰媒体团亲眼见证了广汽在智能制造和研发创新方面的领先实力，也体验到广汽产品的卓越性能和智能配置。
“在汽车制造上，我觉得欧洲应该向中国学习，广汽的品牌发展理念、设计都是非常先进的。”《Dziennik》的Tomasz Sewastianowicz在品鉴之旅即将结束时说，他还表示，对波兰消费者而言，续航、可靠性、智能化是购买新能源车时的重要考量，而广汽的表现说明，它已经准备好与主流品牌在波兰市场正面交锋。
Tomasz Sewastianowicz 分享观点
刚刚过去的米兰设计周，广汽公布了“One GAC 2.0”战略下“欧洲市场计划”的最新进展，将于第三季度开始进入包括波兰在内的欧洲国家。为了让波兰消费者尽快体验到广汽领先品质、科技创新的产品，4月8日，广汽国际与安利捷汽车正式签署代理经销协议，广汽旗下多款新能源产品将率先导入波兰市场，给消费者带来全新的购车选择。
广汽国际与安利捷汽车签署代理经销协议
作为广汽首批进入的欧洲国家之一，波兰是连接东西欧的重要枢纽，地处欧洲“琥珀之路”和“丝绸之路”交汇点，对广汽布局欧洲市场具有重要意义。近年来，中波两国在“一带一路”框架下的合作不断深化，去年发布的关于加强全面战略伙伴关系的行动（2024-2027），打开了中波在新能源汽车领域双向合作的新局面，为广汽进入波兰市场提供了坚实支撑。
广汽通过此次波兰媒体品鉴之旅，进一步深化了与波兰市场的交流和理解，也坚定了“在当地为当地，融入当地，服务当地，贡献当地”的决心和信心。未来，广汽将以“品质领先”、“科技创新”的产品与服务深耕波兰市场，依托自身在新能源产业链的优势，推动产业链本地化，并以此为起点，将领先的智能制造水平与绿色出行理念向更广泛的欧洲市场延展。
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From April 15 to 17, a leading Polish automotive media delegation visited GAC for an immersive exploration of the GAC R&D Center, AION’s Intelligent Eco-Factory, and the GAC Technology Museum. Through close interactions with R&D engineers, visiting smart production lines, and experiencing advanced products, they gained a comprehensive understanding of GAC's innovative R&D capabilities, advanced supply chain management, and stringent manufacturing quality standards. The visit highlighted GAC’s technological excellence, building momentum for its official entry into the Polish market in Q3 this year.
Discover Tech GAC:
Where Intelligent Manufacturing Meets Precision Craftsmanship
During this immersive tour, the Polish media delegation gained firsthand experience of GAC’s integrated capabilities in forward-looking R&D, green intelligent manufacturing, and innovative applications through in-depth visits to the company's research centers and production facilities. The journey offered profound insights into how Chinese automotive brands have transformed from “followers” to “frontrunners” in the global industry.
At the AION Smart Eco-Factory, the delegation witnessed firsthand the high-quality processes spanning from parts supply to vehicle assembly. As the world’s first “Lighthouse Factory” for new energy vehicles, the plant stands as an industry benchmark for both green manufacturing and automation. The media spoke highly of the factory’s advanced quality control systems powered by AI and machine vision, as well as its world-leading flexible production capabilities.
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Polish Media Delegation Visits AION Smart Eco-Factory
During their visit to the GAC R&D Center, the Polish media delegation gained a comprehensive understanding of GAC’s strategic investments and breakthrough achievements in cutting-edge areas such as intelligent connectivity and electrification. At core laboratories like the Vehicle Testing Center, the journalists expressed their admiration for GAC’s independent innovation capabilities. Dominika Jóźwiak from Vogue Polska commented, “This has been a fantastic tour. After visiting the GAC R&D Center, I feel it’s a place full of inspiration and design. Its innovative technological development can truly bring us better life experiences!”
Dominika Jóźwiak Interviewed at GAC R&D Center
As part of the visit, the Polish media delegation also experienced several GAC models, including the AION V, AION UT, and HYPTEC HT. This hands-on experience offered a deeper insight into how the “Tech GAC” strategy is effectively translated into real products and applications.
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Polish Media Experiences Multiple GAC Models
After experiencing the AION V, Maciej Gis from Elektromobilni gave high praise for the vehicle, stating, “Its body, design, and lines are incredibly appealing to me, and the interior feels truly premium—both in terms of materials and space, it stands out. Of course, the spacious trunk was also a big surprise. From a user experience perspective, I really appreciate its sporty performance. For the European market, power is a crucial factor, and I believe its strengths will resonate well with European consumers.”
Maciej Gis Shares His Experience with the AION V
In addition to their strong endorsement of the product, the media delegation also expressed unanimous praise for GAC’s A480 Supercharger, designed for public spaces, which impressed with its innovative technology and powerful ultra-fast charging capabilities.
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Polish Media Delegation Praises the Supercharger
Pioneering the Polish Market,
Advancing a Smooth Path to Localization
During this product immersion tour, the Polish media delegation witnessed firsthand GAC’s leading capabilities in smart manufacturing and R&D innovation, as well as experienced the outstanding performance and intelligent features of GAC’s products.
“In terms of automotive manufacturing, I believe Europe should learn from China—GAC’s brand philosophy and design are truly advanced,” said Tomasz Sewastianowicz from Dziennikl as the tour drew to a close. He also noted that for Polish consumers, range, reliability, and intelligent features are key considerations when purchasing a new energy vehicle, and GAC’s performance demonstrates that it is well-positioned to compete head-on with mainstream brands in the Polish market.
Tomasz Sewastianowicz Shares His Insights
At the recently concluded Milan Design Week, GAC announced the latest progress of its “Europe Market Plan” under the “One GAC 2.0” strategy, revealing that it will begin entering European countries, including Poland, starting from the third quarter. To enable Polish consumers to experience GAC’s advanced quality and technological innovation as soon as possible, GAC INTERNATIONAL officially signed a distribution agreement with Jameel Motors on April 8. Several of GAC’s new energy models will be introduced to the Polish market first, offering consumers a brand-new choice in car purchasing.
GAC INTERNATIONAL Signs Distribution Agreement with Jameel Motors
As one of the first European countries GAC will enter, Poland serves as a crucial hub connecting Eastern and Western Europe. Located at the intersection of the European “Amber Road” and the “Silk Road,” Poland holds strategic significance for GAC’s European expansion. In recent years, cooperation between China and Poland under the “Belt and Road Initiative” has deepened continuously. Last year’s action plan for strengthening the comprehensive strategic partnership (2024–2027) has opened a new chapter of two-way collaboration in the new energy vehicle sector, providing solid support for GAC’s entry into the Polish market.
Through this Polish media immersive tour, GAC has further deepened its engagement and understanding of the Polish market, while reinforcing its commitment and confidence in the principle of “Operating Locally, Integrated Locally, Serving Locally, and Contributing Locally.” Moving forward, GAC will focus on cultivating the Polish market with products and services characterized by “Top-tier Quality and Pioneering Technology.” Leveraging its strengths in the new energy vehicle supply chain, GAC will promote localized production and use it as a starting point to extend its advanced smart manufacturing capabilities and green mobility philosophy to broader European markets.
