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广汽利比亚经销商在利比亚第二大城市班加西隆重举行展厅开业仪式，标志着广汽在北非市场布局迈出坚实一步。活动现场嘉宾云集，包括广汽官方代理商ALFA MOTORS高层、利比亚知名足球俱乐部Al Ahly Ly SC管理团队及球员代表、国际租车平台SIXT利比亚分公司代表，以及多位本地体育与媒体界知名人士，共同见证这一重要时刻。
（班加西展厅启幕，广汽非洲布局再进一步）
战略合作落地
合作成果多点开花
作为开业仪式的重磅环节，广汽在现场达成两项关键合作：
其一，广汽与利比亚足球劲旅Al Ahly Ly SC正式签署战略合作协议，双方将在品牌共建、体育推广等方面展开深度协作。俱乐部主席及一线球员亲临现场，广汽M8同步完成交付，成为俱乐部贵宾接待的指定用车，象征着此次合作的正式启动。
（携手Al Ahly Ly SC，拓展体育营销新场景）
其二，广汽与国际租车平台SIXT完成续约，进一步扩大在利比亚高端出行市场的覆盖范围。多辆配备先进智能科技的广汽M8将加入SIXT本地运营车队，为个人与商务用户提供更具品质的出行体验。该合作体现了广汽产品在全球租赁市场的认可度，也助力其非洲业务多场景渗透。
（续约SIXT，高端出行服务再升级）
扎根非洲
加快全球化战略落地
作为“One GAC 2.0”全球战略的重要组成部分，广汽正持续拓展非洲市场版图。此次班加西展厅正式开业，是广汽推进本地化运营、构建非洲长期生态体系的重要一步。广汽通过体育营销、本地服务网络与渠道合作的协同发力，正逐步构建起更具渗透力和适应性的非洲本土运营体系，以更贴近用户的方式推动品牌落地生根。
未来，广汽将继续以领先产品、智能科技与全产业链生态优势，为非洲用户带来高品质的移动生活体验，为中非高质量互利合作注入“广汽力量”。
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GAC’s official dealer in Libya hosted a grand opening ceremony for its new showroom in Benghazi, the country's second-largest city, marking a solid advancement in GAC’s strategic expansion across the North African market. The event attracted distinguished guests, including senior executives from GAC official agent, ALFA MOTORS, executives and player representatives from Libya’s renowned football club Al Ahly Ly SC, representatives from the Libya branch of international car rental platform SIXT, and notable figures from the sports and media sectors, all gathered to witness this milestone moment.
(Benghazi Showroom Unveiled: A Solid Step Forward in GAC’s African Strategy)
Strategic Alliances Realized,
Unlocking Success Across Key Areas
As a highlight of the opening ceremony, GAC secured two key strategic partnerships during the event:
First, GAC signed a formal strategic cooperation agreement with Libya’s football club Al Ahly Ly SC. Both parties will engage in deep collaboration on brand building and sports promotion. The club’s chairman and key players attended the ceremony, and the M8 was officially delivered as the designated VIP reception vehicle, marking the beginning of this new partnership.
(Joining Hands with Al Ahly Ly SC to Explore Sports Marketing Potential)
Second, GAC renewed its partnership agreement with global car rental platform SIXT, further expanding its presence in Libya’s premium mobility sector. Multiple M8 vehicles equipped with advanced smart technologies will join SIXT’s local fleet, delivering a high-quality travel experience for both individual and business customers. This renewed partnership reflects the growing recognition of GAC’s products in the global rental market and supports its multi-scenario expansion strategy in Africa.
(Renewed Partnership with SIXT: Upgrading Premium Mobility Services)
Rooted in Africa,
Advancing the Implementation of Global Strategy
As a critical component of the “One GAC 2.0” global strategy, GAC is steadily expanding its footprint in the African market. The official opening of the Benghazi showroom marks a significant step toward deeper localized operations and the establishment of a long-term ecosystem in Africa. By integrating sports marketing, local service networks, and channel partnerships, GAC is gradually establishing a more adaptive and deeply rooted local operational system, bringing the brand closer to users and accelerating its presence across the continent.
Looking ahead, GAC will continue to leverage its strengths in cutting-edge products, intelligent technology, and full-industry-chain ecosystem advantages to offer African consumers a premium mobility experience, injecting “GAC power” into the sustainable and mutually beneficial development of China-Africa cooperation.
