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2025年12月11日—14日，一年一度的香港国际汽车博览在亚洲国际博览馆盛大举行。本届车展以“Mobility - An Infinite Future·未来·一起乘载无线”为主题，吸引超过50个国内外汽车品牌参展，覆盖新能源、豪华品牌、高性能车型与未来出行科技等多个领域，是香港规模最大、最具行业影响力的年度汽车盛会。
在本届车展中，仅参展第二年的广汽，凭借其格外豪华的参展阵容强势登场，获得了更高的市场关注。广汽展台位于展馆入口的核心位置，成为观众步入场馆后首先抵达的“第一展位”。众多香港主流媒体在巡游第一站即聚焦广汽展区，充分体现了市场对广汽品牌的期待与认可。
香港主流媒体聚焦广汽展台
本次广汽展台以“引领智能出行新视野”为主题，全面呈现广汽在智能化、电动化领域的最新成果。现场共展出6款在售新能源车型及最新一代广汽GOMATE机器人，覆盖轿车、SUV、MPV与智能出行产品，包括 AION V、HYPTEC HT、E9、AION UT、AION Y、AION ES。此外，由于东京改装车展同期举行，广汽也特别携带了一台AION UT特别改装版亮相香港，为车迷带来更具玩味、更具视觉冲击的个性化改装体验。
广汽展台以“引领智能出行新视野”为主题
展会首日，广汽邀请香港当红小花叶蒨文（Sophie Yip）担任AION UT车型推荐官。她以专业设计背景与独到审美，分享自己对AION UT外观设计、空间功能与驾驶体验的理解，现场反响热烈。广汽品牌明星好友、视帝陈山聪（Joel Chan）亦亲临展台，与观众互动，共同点燃车展热度，为AION UT的亮相增添更多话题与关注度。
广汽国际副总经理王顺胜与嘉宾合影
叶蒨文（Sophie Yip）为AION UT点赞
AION UT凭借潮流外观、灵动尺寸、智能配置和契合香港都市生活的实用性，在开展首日即迎来高人气，预售成绩表现亮眼，成为全场最受年轻用户与小家庭关注的纯电新车型之一。
AION UT在香港开启预售
回望2025，广汽在香港的市场表现持续向好。“香港ACTION”战略不断深化，从产品导入、渠道建设、售后体系到能源生态布局全面提速；在十五运及残特奥会期间，广汽作为赛事唯一汽车赞助商，以E9与HYPTEC HT组成的保障车队圆满完成香港赛区接待与交通服务，获得赛事组委会高度肯定；在香港大埔火灾发生后，广汽第一时间向受影响地区捐赠600万港元并提供支援车辆，与香港社会守望相助，展现企业担当。这一系列务实行动，让广汽在香港的品牌信任度和认可度稳步提升，多月进入香港电动车市场TOP3，成为极具增长势头的汽车品牌。
广汽为十五运港澳赛区提供赛事用车
在品牌影响力显著提升的背景下，广汽将会在即将到来的2026年在香港市场投入更多魅力新车型，秉承“在香港、为香港、融入香港、奉献香港”的理念，力争成为香港市民最信赖的汽车品牌之一，共筑绿色便捷出行未来。
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GAC Makes a Splash at the 2025 International MotorXpo Hong Kong | Prime Booth, Celebrity Endorsement, Full Model Lineup, and the Grand Pre-sale Launch of AION UT
From December 11 to 14, 2025, the annual International MotorXpo Hong Kong was grandly held at the AsiaWorld-Expo. With the theme "Mobility - An Infinite Future", this year's expo attracted over 50 domestic and foreign automotive brands, covering new energy, luxury brands, high-performance models, and future mobility technology. As Hong Kong's largest and most influential annual automotive event, it showcased the full spectrum of the industry's development.
At this year’s auto show, GAC—participating for just the second time—impressed with a significantly elevated exhibition lineup that attracted strong market attention. Located at the core position near the exhibition hall entrance, the GAC booth became the "first stop" for visitors upon entering the venue. Many major Hong Kong media outlets focused on the GAC exhibition area as their first stop during the tour, fully reflecting the market's expectations and recognition of the GAC brand.
Major Hong Kong media spotlighted
GAC’s booth
With the theme "Shaping a New Vision for Smart Mobility", the GAC booth comprehensively demonstrated the brand's latest achievements in intelligence and electrification. A total of 6 new energy models and the latest generation of GAC GOMATE robots were displayed on site, covering sedans, SUVs, MPVs, and smart mobility products, including AION V, HYPTEC HT, E9, AION UT, AION Y, and AION ES. In addition, coinciding with the Tokyo Auto Salon, GAC specially brought a specially modified version of the AION UT to Hong Kong, offering car enthusiasts a more playful and visually striking personalized modification experience.
GAC's Booth with the Theme "Shaping a New Vision for Smart Mobility"
On the opening day of the expo, GAC invited popular Hong Kong actress Sophie Yip (Ye Qianwen) to serve as the brand ambassador for the AION UT. With her professional design background and unique aesthetic perspective, she shared her insights on the AION UT's exterior design, spatial functions, and driving experience, receiving an enthusiastic response from the audience. Joel Chan (Chen Shancong), a well-known actor and GAC's celebrity friend, also made a special appearance at the booth to interact with visitors, boosting the expo's excitement and adding more buzz and attention to the AION UT's launch.
Wang Shunsheng, Vice President of GAC INTERNATIONAL, Poses for a
Group Photo with Guests
Sophie Yip Endorses the AION UT
Owing to its trendy appearance, compact size, intelligent configurations, and practicality that fits Hong Kong's urban lifestyle, the AION UT gained immense popularity on the opening day with impressive pre-sale results. It emerged as one of the most sought-after new pure electric models among young users and small families at the expo.
AION UT Launches Pre-sale in Hong Kong
Looking back at 2025, GAC has maintained a strong market performance in Hong Kong. The "Hong Kong ACTION" Strategy has been continuously deepened, with comprehensive acceleration in product introduction, channel development, after-sales service system, and energy ecosystem layout. As the exclusive automotive sponsor of the 15th National Games and the National Paralympic and Special Olympic Games, GAC successfully completed the reception and transportation services for the Hong Kong venue with a support fleet consisting of the E9 and HYPTEC HT, earning high praise from the event organizing committee. Following the Tai Po fire in Hong Kong, GAC promptly donated HK$6 million to the affected areas and provided support vehicles, standing in solidarity with the Hong Kong community and demonstrating corporate responsibility. Through these practical actions, GAC's brand trust and recognition in Hong Kong have steadily increased, ranking among the TOP 3 in Hong Kong's electric vehicle market for multiple months and emerging as a brand with strong growth momentum.
GAC Provides Official Vehicles for the
Hong Kong and Macao Venues of the
15th National Games
Against the backdrop of significantly enhanced brand influence, GAC will launch more attractive new models in the Hong Kong market in 2026. Adhering to the philosophy of "In Hong Kong, For Hong Kong, Integrate into Hong Kong, Contribute to Hong Kong", GAC strives to become one of the most trusted automotive brands among Hong Kong residents and jointly build a green and convenient mobility future.
