广汽全面加速国际化拓展，智驾新车魅力绽放广州车展

11月24日，第二十二届广州国际汽车展览会（以下简称“广州车展”）正式落下帷幕。在这一国际性舞台上，广汽集团旗下五大品牌齐发多款新车，吸引众多海外消费者围观。广汽“出海人”把“番禺行动”作为行动指引，积极投身于海外销售与服务工作，现场累计接待了海外经销商和客户代表20余批次，向外界传递出加速拓展海外市场的决心。

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广汽亮相广州车展

广汽集团持续加快国际化进程，“番禺行动”将国际市场拓展作为重点改革举措之一，并明确提出国际化目标：到2027年，广汽将进入全球100个国家和地区，挑战出口50万辆，为全球消费者提供更丰富的产品体验。“番禺行动”的发布，标志着广汽开启了迈向更高水平国际化的新篇章。

广汽集团发布三年“番禺行动”

车展期间，广汽国际总经理卫海岗、全球首席运营官（COO）Thomas Schemera与来自各国的宾客进行交流，并接受了多家海内外媒体的采访，详细介绍广汽最新产品成果，分享广汽海外市场布局成效，以及关于汽车出海的新思考。

卫海岗与宾客交流

Thomas Schemera与宾客交流

卫海岗在接受媒体采访时表示：“广汽集团全力支持国际化，在过去的两三年，整个广汽在出海方面开始全面筹划，从顶层开始设计、筹划。今天的广汽海外规模处于快速增长期，未来广汽的‘出海’曲线会是一个几何式的增长。我们将继续以全球化视野开发产品，致力为全球用户提供更卓越的出行体验。”

卫海岗接受媒体采访

此外，Thomas Schemera围绕新车型AION UT与媒体分享体验感受，高度评价AION UT为欧洲市场“最完美”的车，并充满信心地表示“这款车型将在欧洲市场成功上市”。

Thomas Schemera与媒体交流合影

本次车展期间，广汽国际各大区团队以专业的素养和饱满的热情，接待了来自非洲、欧洲、亚洲、中亚、中东、美洲等区域的客户，以实际行动诠释了广汽“出海人”的新风采。他们详细介绍每款车型的设计理念、技术亮点和市场定位，耐心听取并回应了每一位客户的反馈与建议，这不仅体现了广汽对海外市场需求的敏锐洞察，更进一步巩固了与国际合作伙伴之间的良好合作关系。

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广汽“出海人”与客户交流合影

自开展以来，广汽参展车型凭借高颜值、强性能与丰富的科技配置，引来观者如潮，展台人气持续高涨。中东财团代表对广汽展台表现出了浓厚兴趣。其中，阿拉伯商人论坛主席阿拉法特一行现场体验了昊铂HL、昊铂HT等明星车型后表示“很豪华、很高档”，并期待更多昊铂车型进入中东市场。

阿拉法特参观并体验昊铂车型

众多海外经销商认为广汽展台规模非常大，展品新颖度和观众兴趣度很高。他们还强调了广汽的四大优势——质量、设计、可靠性以及将新技术融入品牌的能力，并表示“广汽在全球市场具有广阔的前景，我们对此非常有信心。未来，我们将继续推广广汽品牌，将广汽的造车理念传递给海外客户。”

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现场客商打卡并体验广汽车型

广汽展台还吸引了众多海外消费者打卡，来自哥伦比亚的消费者对广汽车型青睐有加：“广汽是一个高品质、高科技的汽车品牌，旗下车型制造精良、设计出色，我们非常感兴趣并希望加快引入哥伦比亚。”来自土库曼斯坦的消费者在体验广汽车型后更是直言：“在中国，我觉得广汽的车是最好的车，真的很漂亮，我非常喜欢。”

当前，中国车企加速出海已成必然选择，这是满足全球市场需求、拓展增量市场，并提升“中国智造”全球影响力的必由之路。作为广汽集团国际化使命的承载者，广汽国际在集团国际化战略指引下，积极推进国际化业务，近年来得到快速发展。2024年，广汽已完成全球70个国家和地区的市场布局，海外销售及服务网点累计达390个，1-10月出口汽车10.5万辆，同比增长86.3%。

未来，广汽国际将以更加开放的姿态和坚定的步伐，持续深化“品质领先”“科技创新”的全球品牌内涵，将广汽打造成为高科技的汽车品牌典范，为打造“新广汽”以及“万亿广汽”目标的实现贡献力量，为中国汽车工业的国际化发展注入新动能。

On November 24, the 22nd Guangzhou International Auto Show (hereinafter as "Guangzhou Auto Show") concluded successfully. GAC Group's five major brands unveiled multiple new models on this global stage, drawing significant attention from overseas consumers. Guided by the "Panyu Action", GAC's global team actively engaged in overseas sales and service efforts, hosting over 20 groups of overseas distributors and customer representatives on-site. This demonstrated GAC INTERNATIONAL's determination to accelerate its global market expansion.

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GAC at Guangzhou Auto Show 2024

GAC Group is speeding up its global expansion with the launch of the "Panyu Action", positioning international market growth as a key reform initiative. The action outlines ambitious objectives in GAC's global reach: by 2027, GAC aims to enter 100 countries and regions worldwide, targeting exports of 500,000 vehicles while offering a broader range of product experiences to global consumers. The unveiling of the "Panyu Action" marks a new chapter in GAC's pursuit of a more advanced global expansion.

GAC Group Rolls Out Three-year "Panyu Action"

During the auto show, Wei Haigang, President of GAC International, and Thomas Schemera, Global Chief Operating Officer (COO) of GAC International, engaged with guests from various countries and participated in interviews with multiple domestic and international media outlets. They provided detailed insights into GAC's latest product achievements, shared the progress of GAC's overseas market expansion, and discussed new perspectives on global automotive ventures.

Wei Haigang Engages with Guests

Thomas Schemera Engages with Guests

In a media interview, Wei Haigang stated, "GAC Group is fully committed to internationalization. Over the past two to three years, we have undertaken comprehensive planning for our global expansion, starting with top-level design and strategy. Today, GAC's overseas operations are experiencing rapid growth, and we envision exponential growth in the future. We will continue to develop products with a global perspective, striving to deliver superior mobility experiences to users worldwide."

Wei Haigang Talks with Media

In addition, Thomas Schemera shared his impressions of the new AION UT with the media, praising it as the "perfect car" for the European market. He confidently stated, "This model will achieve a successful launch in Europe."

Thomas Schemera Engages and Takes Photos with Media

During the auto show, GAC INTERNATIONAL's regional teams demonstrated their professionalism and enthusiasm by engaging with distributors and customer representatives from Africa, Europe, Asia, Central Asia, the Middle East, and the Americas. Their efforts showcased the dynamic spirit of GAC's global team. They provided in-depth explanations of each model's design philosophy, technological highlights, and market positioning, while attentively addressing customer feedback and suggestions. This not only reflected GAC's keen understanding of international market demands but also strengthened its collaborative relationships with global partners.

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GAC's Global Team Interacts and Takes Photos with Customers

Since the opening of the Guangzhou Auto Show, GAC's showcased models have captivated visitors with their striking designs, powerful performance, and advanced technological features, keeping the booth bustling with visitors. Middle Eastern consortium representatives show strong interest in the GAC booth. The Chairman of the Arab Businessmen Forum, Arafat, and his delegation experienced GAC's core models, including the HYPTEC HL and HYPTEC HT. They praised the vehicles as "luxurious and premium" and expressed high expectations for more HYPTEC models to enter the Middle Eastern market.

Arafat Experiences HYPTEC Models

Many overseas distributors remarked that GAC's booth was impressively large, featuring innovative exhibits that generated huge interest among visitors. They highlighted GAC's four key strengths—quality, design, reliability, and the ability to integrate new technologies into its brands. They shared, "GAC has tremendous potential in the global market, and we are highly confident in its future. Moving forward, we will continue to promote the GAC brand and share its automotive vision with international customers."

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Global Buyers Visit GAC Booth and Experience GAC Models

The GAC booth also drew interest from a wide range of global consumers. Visitors from Colombia expressed admiration for GAC's vehicles, "GAC is a high-quality, high-tech automotive brand. Its models are well-crafted and beautifully designed. We're very interested and hope to see these vehicles introduced to Colombia soon." Similarly, a visitor from Turkmenistan remarked after experiencing GAC's offerings, "In China, I believe GAC makes the best cars. They are truly stunning, and I love them."

Today, accelerating global expansion is an inevitable process for Chinese automakers. It is the only path to meeting global market demand, tapping into new growth markets, and enhancing the global influence of "Chinese Intelligent Manufacturing". As the key driver of GAC Group's internationalization mission, GAC INTERNATIONAL has been actively advancing global business initiatives under the guidance of the group's international strategy, achieving rapid growth in recent years. By 2024, GAC had established a presence in 70 countries and regions worldwide, with 390 overseas sales and service outlets. From January to October, GAC Group exported 105,000 vehicles, marking an impressive year-on-year growth of 86.3%. 

Looking ahead, GAC INTERNATIONAL is committed to an open, determined approach to deepening the global brand value of "Top-tier Quality" and "Pioneering Technology". GAC aims to establish itself as a leading high-tech automotive brand and strive to achieve the "New GAC" and "Trillion GAC" goals, consequently injecting fresh momentum into the globalization of China's automotive industry.