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中国汽车出海不断加速，广汽国际在菲律宾市场正通过多元化营销，全方位深化品牌形象。今年，广汽国际再度续约菲律宾著名演员、主持人丁咚·丹尼斯为品牌代言人，借势明星效应助力销量提升。凭借强大产品竞争力和代言人营销策略，今年上半年广汽国际菲律宾市场销量同比增长172%。GS3影速自2023年6月在菲律宾市场推出以来，不到一年销量突破2000辆。
明星效应，助力新增长
丁咚·丹尼斯是菲律宾家喻户晓的演员、主持人，拥有广泛的影响力和粉丝群体，他所展现的积极向上、不断进取的正面形象，与广汽国际秉持的精益求精、追求卓越的工匠精神不谋而合。
广汽国际菲律宾品牌代言人丁咚·丹尼斯
牵手品牌调性相契合的明星，为品牌创造了更多提高声量、拉升价值的契机。广汽国际将明星效应与品牌活动结合，实现了流量向销量的快速转化，在菲律宾市场取得了显著的业绩增长，成为越来越多菲律宾消费者喜爱的中国汽车品牌。
营销升级，深化影响力
广汽国际与丁咚·丹尼斯再度携手，将以深度合作的姿态，共同为品牌注入新的活力。随着双方合作开展，广汽国际针对已在菲律宾上市销售的GS3影速、全新第二代GS8、M6 Pro等车型，携手丁咚·丹尼斯打造“人、车、生活”场景化创意素材、拍摄品牌TVC宣传片，通过店端展示及社交平台联动传播，以明星口碑强化品牌正向声量，花式种草消费者。
人车生活场景化展示
代言人联动传播
丁咚·丹尼斯发布GS3影速、全新第二代GS8宣传贴文，反响热烈
店端车型素材展示
在今年3月的M6 Pro上市活动中，丁咚·丹尼斯不仅亲临现场助阵新车发布，与媒体朋友和消费者亲切合影，同时还在社交平台为活动助力，贴文点赞互动频繁，评论区反应积极热烈，为新车赢得了极高的关注度和市场反响。
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丁咚·丹尼斯亮相助阵M6 Pro上市
丁咚·丹尼斯线上为M6 Pro上市打call
广汽国际将继续深化与代言人合作的广度与深度，携手丁咚·丹尼斯参与新车发布、媒体试驾、展厅开业等一系列品牌活动，通过线上线下联动传播策略，实现品牌与消费者之间的双向互动，助力品牌持续向上。
未来，广汽国际将积极拓展菲律宾市场，围绕品牌提升、产品创新、渠道深耕、售后服务等方面持续发力，进一步丰富品牌营销方式，借助各触点扩大品牌曝光度和消费者触达，让菲律宾消费者更深入地了解并喜欢上广汽产品，实现品牌、销量与口碑的全面提升。
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As the global expansion of the Chinese automotive industry is growing, GAC INTERNATIONAL has deepened its brand presence in the Philippine market via diverse marketing strategies. This year, GAC INTERNATIONAL has continued to appoint Dingdong Dantes, a renowned Philippine actor and host, as its brand ambassador to drive its sales growth with the help of celebrity influence. By leveraging product competitiveness and celebrity endorsement, GAC INTERNATIONAL's sales in the Philippines grew by 172% year-on-year in the first half of this year. Since the GS3 EMZOOM was launched in this region in June 2023, sales have exceeded 2,000 units in less than a year.
Celebrity Influence
Drives Brand Awareness
Dingdong Dantes is a household name in the Philippines as an actor and host, boasting a wide-reaching influence and fanbase. His positive and pioneering spirit aligns perfectly with GAC INTERNATIONAL's commitment to excellence and craftsmanship.
Dingdong Dantes, brand ambassador of GAC INTERNATIONAL in the Philippines
Partnering with a celebrity whose image resonates with the brand has created numerous opportunities to boost brand visibility and value. By integrating celebrity influence into brand events, GAC INTERNATIONAL has swiftly converted traffic into sales, achieving remarkable growth in the Philippine market and becoming a beloved Chinese auto brand among consumers in this region.
Marketing Upgrade
for Deepening Influence
GAC INTERNATIONAL continues to partner with Dingdong Dantes in a deep collaboration to inject new vitality into the brand. As the cooperation unfolds, GAC INTERNATIONAL and Dingdong Dantes will create innovative content together, featuring scenarios of people, cars, and life, as well as TVC promotion videos for models like the GS3 EMZOOM, the All New GS8, and the M6 Pro. Through coordinated dissemination of store displays and social media, GAC INTERNATIONAL is committed to enhancing its brand reputation via celebrity influence and drawing consumers' attention in a creative manner.
Scenarios of People, Cars, and Life
Collaborative Dissemination with Brand Ambassador
Dingdong Dantes' posts about the GS3 EMZOOM and the All New GS8 are well-received
In-store Displays of Car Models
At the M6 Pro launch event in March this year, Dingdong Dantes not only appeared at the event and took photos with media representatives and consumers but also actively supported the event on social media, where his posts received high engagement and positive feedback, garnering significant attention and market response for the M6 Pro.
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Dingdong Dantes Appears at the M6 Pro Launch Event
Dingdong Dantes Promotes the M6 Pro Launch Online
GAC INTERNATIONAL will continue to deepen its collaboration with Dingdong Dantes, involving him in such brand activities as new car launches, media test drives, and showroom openings. Through an integrated online and offline communication strategy, GAC INTERNATIONAL is accessible to two-way interaction between the consumers, enabling sustained growth for the brand.
Going forward, GAC INTERNATIONAL will continue to actively expand its presence in the Philippine market, focusing on brand enhancement, product innovation, channel development, and after-sales service. By diversifying marketing approaches and leveraging various touchpoints, the brand aims to increase its visibility and consumer reach. The goal is to provide Philippine consumers with a deeper understanding and appreciation of GAC products, consequently achieving comprehensive improvements in brand reputation, sales, and consumer satisfaction.
