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在去年的巴黎车展上，广汽正式发布“欧洲市场计划”，引起了欧洲媒体及业界伙伴的广泛关注。为深化与欧洲媒体各界的交流合作，展现品牌坚定融入欧洲、服务欧洲的决心，1月13日-16日，广汽国际首次邀请了来自德国、英国等欧洲国家的18位媒体代表来到中国、走进广汽，近距离解码“科技广汽”创新实力，并通过面对面交流，共话欧洲市场新发展。
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见证科技创新实力，实地感受产品魅力
欧洲媒体团实地参观了广汽研发中枢及生产基地，全方位探索匠心精神与科技创新。一名葡萄牙汽车专业刊物资深记者分享了自己的感受：“此前提到‘中国智造’，我的印象更多停留在量产规模上，但这次来到广汽，切身感受到其贯穿研发、生产、销售和服务的创新理念，以及大量的研发投入下积累的技术实力。这次参观让我重新认识了中国汽车工业，尤其是广汽展现的研发能力和智能制造水平，彻底颠覆了我以往的认知。”
参观广汽研究院
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参观广汽埃安
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在产品试驾体验环节，媒体们通过直线加速、S型绕桩、3D立体弯等多维度测试，对广汽车型的动力性能、操控稳定性、驾乘舒适性等进行了充分验证。来自丹麦著名汽车杂志的媒体主编在试驾后称赞道：“无论是高速路段的加速响应，还是复杂路况下的稳定性，广汽车型的表现都令人满意，驾乘体验超越期待。尤其是AION V，非常出色的驾驶性能，并且拥有超长续航、丰富的智能科技配置和宽敞实用的空间，我相信能够在北欧市场赢得消费者的喜爱。”
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试乘试驾活动
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倾听并回应媒体声音，共话欧洲市场发展
欧洲市场是广汽国际化战略的关键一环。自2018年首次亮相巴黎车展以来，广汽开始了在欧洲市场的品牌积累和布局。随着去年10月再次登上巴黎车展舞台，广汽的欧洲市场计划有序推进。上个月，广汽国际欧洲办公室也在荷兰揭牌运营，为品牌在欧洲的落地奠定了坚实基础。
本次来访，广汽团队与欧洲媒体团开展了群访及专题交流会，就欧洲市场计划、车型及生产策略等话题进行了深入讨论，倾听媒体关于欧洲汽车产业趋势和消费者需求的真知灼见，助力品牌充分把握欧洲汽车市场的脉搏，与欧洲消费者建立更紧密的连接。广汽研究院副院长张帆、全球执行设计总监 Benoit Jacob，广汽埃安国际业务部部长陈顽、研发中心电池系统部部长王清泉，广汽国际总经理卫海岗、全球首席运营官Thomas Schemera等出席。
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群访交流会
经过面对面深度交流，在场媒体对广汽的产品力、研发及生产实力、国际化战略等多个方面给予了高度评价。来自德国在线数字汽车媒体Autonotizen的知名汽车编辑Bernd Conrad表示：“我深切感觉到广汽进入欧洲市场的诚意，同时也看到广汽在深入了解和挖掘欧洲消费者需求方面的努力，推出了契合欧洲本地市场的产品。”
在欧洲，为欧洲。广汽的欧洲市场计划正逐步转化为现实。广汽将秉持“客户第一，服务先行”的一贯理念，加快欧洲市场的服务体系建设，积极探索技术中心与生产基地的筹建，深化现地化运营及本地化合作，实现真正扎根欧洲，为当地创造更大的社会价值，力争成为深受欧洲消费者信赖和喜爱的品牌。
此次欧洲媒体品鉴之旅，既是对广汽欧洲市场计划的深化与延续，也彰显了广汽在国际化进程中的开放与自信。通过与欧洲媒体的深度交流，广汽进一步了解欧洲市场及消费者需求，并借助媒体的专业视角和传播力量，将广汽“品质领先”、“科技创新”的品牌价值，以及对优质服务的承诺，传递给欧洲业界和广大消费者。未来，广汽将持续强化与欧洲各界的交流与合作，与当地市场共同成长，为欧洲市场注入更多“广汽力量”。
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At last year's Paris Motor Show, GAC officially unveiled its "European Market Plan", garnering widespread attention from European media and industry partners. To deepen communication and collaboration with European media and demonstrate its firm commitment to integrating into and serving the European market, GAC INTERNATIONAL invited 18 media representatives from Germany, the UK, and other European countries to visit China from January 13th to 16th. During the visit, they had the opportunity to closely explore GAC's innovative strength in technology and engage in face-to-face discussions on the new developments in the European market.
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Witnessing Technological Innovation
and Experiencing the Appeal
of the Products Firsthand
The European media delegation visited GAC's R&D hub and production facilities, gaining a comprehensive insight into the brand's craftsmanship and technological innovation. A senior journalist from a Portuguese automotive magazine shared insights on the visit, "Previously, when thinking of China's Intelligent Manufacturing, my impression was primarily about large-scale production. However, visiting GAC has allowed me to experience firsthand its innovative approach spanning R&D, production, sales, and services, as well as the technological capabilities built through significant R&D investments. This visit has completely reshaped my perception of China's automotive industry, particularly GAC's demonstrated R&D capabilities and intelligent manufacturing standards, which have thoroughly overturned my previous understanding."
Visit GAC R&D Center
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Visit GAC AION
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During the product test drive experience, the media conducted multi-dimensional tests, including straight-line acceleration, slalom, and 3D cornering, thoroughly evaluating the power performance, handling stability, and ride comfort of GAC vehicles. The editor-in-chief of a renowned automotive magazine from Denmark praised after the test drive, "Whether it's the acceleration response on highways or the stability on complex road conditions, the performance of GAC vehicles is highly impressive, and the driving experience exceeds expectations. Especially the AION V, with its excellent driving performance, long range, rich smart technology features, and spacious, practical interior, I believe it will win the favor of consumers in the Nordic market."
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Test Drive Event
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Listening to and responding to media
voices, discussing the development
of the European market
The European market is a key component of GAC's international strategy. Since its debut at the Paris Motor Show in 2018, GAC has been building its brand presence and expanding its footprint in Europe. With its return to the Paris Motor Show last October, GAC's European market plan is progressing smoothly. Last month, GAC INTERNATIONAL's European office was officially launched in the Netherlands, laying a solid foundation for the brand's presence in Europe.
During this visit, the GAC team held a group interview and a special discussion session with the European media, engaging in in-depth discussions on topics such as European market plans, vehicle models, and production strategies. The session provided valuable insights from the media on the trends of the European automotive industry and consumer demands, helping GAC better understand the pulse of the European market and establish a closer connection with European consumers. Notable attendees included Zhang Fan, Vice President of GAC R&D Center; Benoit Jacob, Executive Design Director of GAC R&D Center; Chen Wan, Head of International Business Department of GAC AION; Wang Qingquan, Director of Battery System Department of GAC AION; Wei Haigang, President of GAC International; Thomas Schemera, Global COO of GAC International.
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Group Interview and Discussion
After in-depth face-to-face discussions, the media present highly praised GAC for its product strength, R&D and manufacturing capabilities, as well as its internationalization strategy. During the panel discussion, Bernd Conrad, a renowned editor from the German online automotive media outlet Autonotizen, remarked, "GAC's sincerity in entering the European market is evident, as are the efforts to understand and address the needs of European consumers by introducing products tailored to the local market."
In Europe, for Europe. GAC's European market strategy is gradually becoming a reality. GAC will uphold its core philosophy of "Customer First, Service First" by accelerating the establishment of a robust service system in the European market and actively exploring the establishment of technology centers and production bases. GAC aims to deepen localized operations and partnerships, achieving true integration into Europe and creating greater social value for the region. The goal is to become a trusted and beloved brand among European consumers.
This European media tour not only deepens and continues GAC's European market plan but also showcases GAC's openness and confidence in its international expansion. Through in-depth exchanges with European media, GAC gained a further understanding of the European market and consumer needs. Leveraging the media's professional perspectives and communication power, GAC effectively conveyed its brand values of "Top-tier Quality" and "Pioneering Technology", along with its commitment to high-quality services, to European industries and consumers. Moving forward, GAC will continue to strengthen communication and collaboration with all sectors in Europe, grow together with the local market, and contribute to the European market.
