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5月17日，广汽品牌埃塞俄比亚上市发布会在亚的斯亚贝巴隆重举行。广汽国际正式发布“埃塞行动”，在埃塞为埃塞，融入埃塞，服务埃塞，贡献埃塞。活动现场，广汽还正式带来两款新能源车型——全球战略车型AION Y Plus、高端智电SUV ES9，为消费者带来绿色移动出行新选择。
中国驻埃塞俄比亚陈海大使、埃塞俄比亚交通和物流部长Dr. Alemu Sime Feyisa、投资委主任Zeleke Temesgen Boxu、埃塞交通和物流部国务部长巴雷奥·哈桑（Bareo Hassen）、中国驻非盟使团张玮公使、中国驻埃塞俄比亚公参刘晓光，广汽集团董事长兼总经理冯兴亚，广汽国际总经理卫海岗、副总经理王顺胜，华坚集团董事长张华荣等政商代表齐聚一堂，共同见证中埃汽车产业合作的历史性时刻。
中埃汽车产业合作的历史时刻
5月17日，埃塞俄比亚交通和物流部长Dr. Alemu Sime Feyisa、中国驻埃塞俄比亚大使陈海分别会见了广汽集团董事长冯兴亚。
埃塞俄比亚交通和物流部长Dr. Alemu Sime Feyisa表示，埃塞的营商环境不断在优化，并且和多家中国企业合作良好。在电动车领域，希望广汽集团能在埃塞能快速发展，埃塞非常欢迎并且将给广汽更多的支持，而且广汽集团的产品充满魅力，一定能够得到埃塞用户的喜欢。
中国驻埃塞俄比亚大使陈海表示:“中埃已经建立全天候战略伙伴关系，广汽项目是两国深化产能合作的标志性成果。我们期待该项目成为就业创造和绿色发展的典范。
冯兴亚董事长向Dr. Alemu Sime Feyisa介绍了广汽集团的发展情况以及在埃塞的业务推进情况。
冯兴亚董事长表示，埃塞经济充满活力，是投资的热土。埃塞拥有1.2亿人口，汽车市场增长潜力巨大。同时，去年埃塞宣布禁止进口燃油车的政策，成为了全球首个禁止进口燃油车的国家，这给了广汽的新能源产品在埃塞的发展带来巨大的机会。广汽集团将全面深入埃塞市场，为埃塞汽车市场的新能源转型贡献广汽力量。
华坚集团作为广汽在埃塞第一个也是最重要的合作伙伴，该集团董事长张华荣表示，将尽快推动更多的电动桩的安装与普及，同时将和广汽共同把华坚工业城打造为全产业链的汽车工业城，快速推动埃塞汽车工业的全面升级。
埃塞俄比亚交通和物流部长Dr. Alemu Sime Feyisa
会见广汽集团冯兴亚董事长
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中国驻埃塞俄比亚陈海大使会见广汽集团冯兴亚董事长
“埃塞行动”落地：构建全产业链生态圈
自2024年4月广汽与华坚集团达成授权经销协议以来，双方围绕“产品+生态”战略迅速展开合作，先后亮相了埃塞俄比亚制造业博览会、交通运输和物流部举办的展会，广受埃塞消费者追捧。
广汽埃塞俄比亚品牌上市发布，标志着广汽加速布局埃塞市场迈出坚实一步。作为中国车企中唯一一个自带能源生态体系出海的品牌，广汽以“One GAC 2.0”全球化战略为支点，发布会上正式带来了涵盖全产业链的“埃塞行动”。
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品牌上市活动嘉宾合影
广汽国际总经理卫海岗表示：“我们将全面推进‘埃塞行动’，从产品和智造、渠道和服务上全面布局，在埃塞为埃塞，融入埃塞，服务埃塞，贡献埃塞，致力于将广汽打造为埃塞消费者信赖的汽车品牌。”
广汽国际总经理卫海岗发言
产品方面，此次广汽正式登陆埃塞俄比亚，为消费者带来了两款新能源车型——全球战略车型AION Y Plus、高端智电SUV ES9，涵盖纯电及插电式混动两种动力形式，全面展示广汽在新能源领域的领先优势。
活动现场，媒体、嘉宾在体验两款新车后，对广汽的产品竞争力表达了高度认可，认为广汽将成为埃塞消费者的绿色智慧出行优选。
广汽将针对埃塞市场，持续引入更多适合当地消费者的产品，逐渐形成布局完善的车型矩阵。
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新车揭幕&领导合影
产品发布的同时，位于亚的斯亚贝巴的首家城市展厅正式开启试营业。在渠道布局方面，将和合作伙伴一起，年内将拓展至埃塞主要经济城市，确保埃塞的用户能够享受到便利完善的广汽服务。
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活动嘉宾合影&埃塞俄比亚展厅
卫海岗同时透露，在埃塞的KD工厂项目也已经在日程之中，希望能够尽快通过本地化生产助推埃塞制造体系转型升级。
在基础设施与能源生态的打造方面，目前，广汽与华坚集团正在加速推进相关项目的落地，规划建设覆盖核心区域的充电网络与储能系统，助力绿色基础设施发展。
作为广汽在埃塞的重要合作伙伴，华坚集团董事长张华荣表示：“此次合作将实现，点亮埃塞、动力埃塞、智能埃塞、科技埃塞，四位一体发展，通过广汽的新能源技术赋能，加速埃塞汽车工业现代化进程。”
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广汽集团领导&埃塞俄比亚交通部领导&华坚集团领导
参观华坚工业园合影
埃塞俄比亚投资委主任Dr.Zeleke、埃塞交通和物流部国务部长巴雷奥·哈桑（Bareo Hassen）、高度评价了广汽的埃塞行动。他同时表示：“广汽项目将纳入国家汽车产业战略规划，助力实现‘埃塞制造2025’目标。”
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埃塞俄比亚投资委主任Zeleke博士
埃塞交通和物流部国务部长巴雷奥·哈桑（Bareo Hassen）
致辞
作为东非门户，埃塞俄比亚在非洲区域合作中具有示范作用。站在中非关系深化发展、“一带一路”倡议深入推进与非洲汽车产业转型升级的关键交汇点，广汽将以埃塞俄比亚的本地化实践为样板，持续贡献中国智慧与中国方案，携手非洲各国共同书写绿色低碳、互利共赢的新篇章。
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On May 17, GAC held a grand brand launch event in Addis Ababa, capital of Ethiopia, officially unveiling its “Ethiopia Action” — “in Ethiopia, for Ethiopia, integrating into Ethiopia, serving Ethiopia, and contributing to Ethiopia”. At the event, GAC INTERNATIONAL debuted two new energy vehicles: the globally strategic AION Y Plus and the premium intelligent electric SUV ES9, offering Ethiopian consumers new green mobility options.
H.E. Chen Hai, Chinese Ambassador to Ethiopia; Dr. Alemu Sime Feyisa, Minister of Transport and Logistics of Ethiopia; Dr. Zeleke Temesgen Boxu, Director of the Ethiopian Investment Commission; H.E. Bareo Hassen, State Minister of the Ministry of Transport and Logistics of Ethiopia; Minister-Counselor Zhang Wei of the Chinese Mission to the African Union; Liu Xiaoguang, Minister-Counselor of the Chinese Embassy in Ethiopia; Feng Xingya, Chairman and President of GAC Group; Wei Haigang, President of GAC International; Wang Shunsheng, Vice President of GAC International; Zhang Huarong, Chairman of Huajian Group, and other government and business representatives gathered to jointly witness this historic milestone in China-Ethiopia automotive industry cooperation.
A Historic Moment for China-Ethiopia
Automotive Cooperation
On May 17, Dr. Alemu Sime Feyisa, Minister of Transport and Logistics of Ethiopia, and Chinese Ambassador Chen Hai held separate meetings with GAC Chairman Feng Xingya.
Dr. Alemu Sime Feyisa noted that business environment of Ethiopia is steadily improving and that the country has maintained strong partnerships with Chinese enterprises. He expressed high hope that GAC will thrive in Ethiopia’s EV sector, emphasizing that the government will provide greater support. He believes compelling products of GAC will win the favor of Ethiopian consumers.
Chen Hai, Ambassador of China to Ethiopia, emphasized: "China and Ethiopia have established an all-weather strategic partnership, and the GAC project is a landmark achievement in deepening capacity cooperation between the two countries. We look forward to this project becoming a model for technology transfer, job creation, and green development."
Chairman Feng Xingya shared GAC Group’s development progress and the latest updates on its business in Ethiopia with Dr. Alemu.
Chairman Feng remarked that Ethiopia is a dynamic and promising investment destination, with its population of 120 million offering tremendous growth potential for the automotive market. With Ethiopia becoming the first country to ban fuel vehicle imports last year, new energy vehicles face an unprecedented opportunity. GAC will comprehensively deepen its presence in the country and contribute to the market’s green transformation.
Zhang Huarong, Chairman of Huajian Group, first and most critical partner of GAC in Ethiopia, announced plans to accelerate the installation of charging stations. He added that Huajian and GAC will jointly develop Huajian Industrial Park into a full-scale automotive industrial hub, driving the modernization of Ethiopia’s auto industry.
Dr. Alemu Sime Feyisa, Minister of Transport and Logistics of Ethiopia,
Meets with GAC Chairman Feng Xingya
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Ambassador Chen Hai Meets with
GAC Chairman Feng Xingya
“Ethiopia Action” Unfolds:
Building a Full-Chain Industrial Ecosystem
Since GAC signed an authorized distribution agreement with Huajian Group in April 2024, the two parties have swiftly advanced cooperation around a “Product + Ecosystem” strategy. GAC has already showcased its strength at the Ethiopia Manufacturing Expo and the Ministry of Transport and Logistics’ exhibition, attracting widespread consumer interest.
The Ethiopia brand launch marks a significant milestone in GAC’s expansion into the local market. As the only Chinese automaker to export with a built-in energy ecosystem, GAC officially introduced its full industrial chain “Ethiopia Action” under its “One GAC 2.0” globalization strategy.
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Group Photo of Guests at the Brand Launch Event
Wei Haigang, President of GAC INTERNATIONAL, stated: “We will fully implement the ‘Ethiopia Action,’ building comprehensive systems in product development, intelligent manufacturing, channels, and services—“in Ethiopia, for Ethiopia, integrating into Ethiopia, serving Ethiopia, and contributing to Ethiopia”. Our goal is to make GAC a trusted brand among Ethiopian consumers.”
Speech by Wei Haigang, President of GAC INTERNATIONAL
On the product front, GAC officially entered the Ethiopian market with the AION Y Plus and ES9, offering both pure electric and plug-in hybrid options—showcasing its leading capabilities in the NEV sector.
After test-driving the vehicles at the event, guests and media praised the product competitiveness and expressed confidence that GAC will become a top green mobility choice for Ethiopian consumers.
GAC will continue on introducing locally tailored products to the Ethiopian market, gradually building a complete and diverse model lineup.
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Vehicle Unveiling & Leadership Group Photo
Coinciding with the product launch, first city showroom of GAC in Addis Ababa has commenced trial operations. GAC plans to expand to other major cities this year in partnership with local collaborators, ensuring accessible and comprehensive services across Ethiopia.
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Guest Group Photo & Ethiopia Showroo
Wei Haigang also revealed that a KD (Knock-Down) factory project is in the pipeline. GAC aims to localize production as soon as possible to support the transformation and upgrade of Ethiopia’s manufacturing system.
In terms of infrastructure and energy ecosystems, GAC and Huajian Group are accelerating the rollout of charging networks and energy storage systems in key regions, advancing green infrastructure in Ethiopia.
As the key partner GAC in Ethiopia, Zhang Huarong, Chairman of Huajian Group, stated: “This collaboration will drive a four-in-one vision—‘Lighting up Ethiopia, Powering Ethiopia, Smartening Ethiopia, and Innovating Ethiopia’—leveraging the new energy technology of GAC to accelerate the modernization of Ethiopia’s automotive industry.”
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Group Photo of GAC Leadership, Ethiopia Ministry of Transport Officials &
Huajian Representatives
Dr. Zeleke, Commissioner of the Ethiopian Investment Commission, and Bareo Hassen, State Minister of Transport and Logistics, spoke highly of GAC’s Ethiopia Initiative. He noted that “The GAC project will be incorporated into Ethiopia’s national automotive industry strategy to help realize the goals of ‘Made in Ethiopia 2025.’”
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Dr. Zeleke, Director of the Ethiopian Investment Commission
H.E. Bareo Hassen, State Minister of the Ministry of Transport and Logistics of Ethiopia, Delivers a Speech
As the gateway to East Africa, Ethiopia plays a leading role in regional cooperation across the continent. Positioned at the intersection of deepening China-Africa relations, the Belt and Road Initiative, and the transformation of Africa’s automotive industry, GAC will use its localized practice in Ethiopia as a model to share Chinese expertise and solutions, working together with African countries to build a new chapter of green, low-carbon, and mutually beneficial development.
