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面对南美汽车市场日益增长的需求，广汽正加速布局智利与玻利维亚两大潜力市场。在整体市场承压的背景下，智利SUV细分市场依然展现出稳健增长势头，为顺应这一趋势，广汽积极推进“销售服务一体化”战略，计划在未来三年内实现南美主要城市展厅的全面覆盖。本次在智利与玻利维亚新展厅的落成，既是完善服务网络的重要一步，也是广汽强化本地化服务、提升产品适配能力的战略实践。
创新体验与本地化服务深度融合
01
智利Puerto Montt展厅：
极地之门，探索高原魅力
广汽在二季度于智利Puerto Montt地区新设展厅，此举标志着广汽南美市场战略布局的进一步深化。开业典礼上，广汽向在场嘉宾传达了品牌“深化本地化服务，提升品牌影响力”的战略目标。活动现场展出了7款广汽主力车型，吸引超过70余名嘉宾参与试驾体验。在随后的致辞环节，广汽进一步阐释了其在智利市场的长期承诺，并系统介绍了品牌在产品与售后服务体系方面的核心优势。
（智利Puerto Montt展厅开业）
Puerto Montt展厅通过引入模拟巴塔哥尼亚高原路况的试驾沙盘，为顾客打造沉浸式的驾驶体验，使其能在极限环境下充分感受广汽皮卡的卓越性能。其中，钜星底盘的抗颠簸设计尤为突出，即便在崎岖的高原地形中，依旧能保持车辆稳定和舒适。此外，为更好地满足当地渔业和旅游业客户的需求，展厅配备了双语顾问，提供专业且贴心的本地化服务。针对消费者的个性化需求，展厅还推出定制化金融方案，进一步降低购车门槛，助力客户更轻松地实现购车梦想。
（展厅引入模拟巴塔哥尼亚高原路况的试驾沙盘）
智利La Serena展厅：
天文之窗，探索智能驾驶未来
与此同时，广汽在智利La Serena地区的新展厅也正式投入运营，现场汇聚了当地政府官员与经销商代表，共同见证这一重要时刻。该展厅的设立进一步完善了广汽在Coquimbo地区的销售网络布局，通过提供个性化购车方案与标准化售后服务，充分展现广汽深耕智利市场的战略决心。
（智利La Serena地区展厅开业）
La Serena展厅携手当地著名天文台，创新推出“星空车顶”沉浸式交互体验。展厅内的投影系统将智驾雷达探测界面与璀璨星空完美融合，让顾客既能体验智能科技的便捷性，又能感受未来驾驶的前瞻魅力。这一科技互动体验不仅彰显了广汽品牌的现代感与创新力，更建立起品牌与消费者之间的情感纽带。与此同时，为深化品牌和用户的互动，展厅还特别创建了“越野天文摄影”兴趣社群。该社群定期组织越野探险与天文摄影活动，通过此举强化广汽皮卡车型与探险文化的联结，从而打造更具参与感的品牌互动体验。
（智利La Serena展厅开业嘉宾互动）
玻利维亚新拉巴斯展厅：安第斯枢纽，打造高原用户专属体验
二季度初，广汽在玻利维亚行政首都拉巴斯的全新展厅正式开业。展厅坐落于城市核心区域，并配备标准化售后服务站。开业典礼吸引了当地主流媒体及特邀嘉宾到场，共同见证广汽深化玻利维亚市场战略的重要举措。新展厅的落成既显著提升了GAC在拉巴斯的品牌影响力，又通过整合销售与售后服务体系，为当地消费者提供了更高效的一站式服务支持。
（玻利维亚新拉巴斯展厅开业）
GAC全新拉巴斯展厅针对当地海拔3600米的高原环境进行了本地化适配，特别配备高原氧吧系统与防紫外线玻璃，不仅有效提升展厅内的舒适体验，更彰显广汽对高原市场特殊需求的深入洞察与人性化考量。同时，广汽携手圣克鲁斯工商会达成战略合作，共同推出跨境贸易通关一站式服务，进一步促进中国与南美地区的商贸往来。这一系列举措，不仅体现了广汽对区域市场需求的精准把握，更印证了其持续优化客户全流程体验的坚定承诺。
（玻利维亚新拉巴斯展厅开业嘉宾互动）
玻利维亚圣克鲁斯新展厅：集装箱设计，创新与活力交汇的品牌体验
二季度中期，广汽在玻利维亚圣克鲁斯市Cristo Redentor大道开设了其在该国的第四家展厅，标志着GAC品牌在南美市场的持续深化布局。该展厅创新性采用集装箱结构设计，巧妙融合现代建筑美学与品牌创新基因，生动诠释了广汽“创意、优雅和活力”的品牌理念。这一独特设计不仅创造了极具视觉张力的建筑形象，更通过灵活的空间规划打造出沉浸式品牌体验区。展厅内陈列了包括GS4 MAX、Emzoom、GS3和GS8等多款车型，覆盖SUV与轿车细分市场，充分满足不同客户需求。开放式展陈空间配合智能化交互系统，让访客能够零距离体验广汽在汽车科技与工业设计领域的前沿成果。
（玻利维亚圣克鲁斯新展厅开业）
（玻利维亚圣克鲁斯新展厅集装箱结构设计，地理位置优越，交通便利）
玻利维亚埃尔阿尔托市城市展厅：布局南美市场，彰显品牌实力与前景
二季度同一时间，广汽在玻利维亚的El Alto城市开设了首家展厅，进一步拓宽玻利维亚市场渠道，体现了广汽全球化战略的推进，也展示了其对未来市场的信心与承诺。
（广汽在玻利维亚El Alto市开设的第一家展厅）
广汽玻利维亚官方经销商副总经理Fernando Arrien表示，“在El Alto市开设展厅是广汽深化拉美市场布局的重要举措”。作为玻利维亚第二大城市，El Alto不仅展现出强经济活力与发展潜力，更是重点关注的战略城市。新展厅位于市中心核心地段，占地面积超过1300平方米，设有现代化展示空间，可同时容纳15台展车，并配备完善的品牌体验设施。展厅展出了GS4 MAX、EMZOOM、EMKOO、GS3、GS8等全系热销车型，依托优越的交通区位优势，为消费者打造未来感十足的购车体验。Fernando Arrien指出：“自2018年进入拉美市场以来，广汽始终致力于通过本地化服务提升品牌竞争力，逐步推出符合当地需求的产品，以高标准产品质量赢得市场认可。”
（广汽玻利维亚官方经销商副总经理Fernando Arrien）
（玻利维亚El Alto市第一家展厅开业现场）
服务标准与智能调度
助力品牌未来发展
02
为强化售后服务支持体系，广汽在新设展厅中全面推行“48小时应急响应”机制，确保客户在服务半径内均能获得及时救援，彰显品牌对客户的高度责任感。展厅配备的智能客流分析系统与总部数据中心实时联动，通过动态监测市场需求，实现库存精准调配，保证车辆供应稳定性。同时，该系统收集的市场数据为总部决策提供有力支撑，助力营销策略的科学制定。
在南美市场拓展方面，计划至2025年下半年进入阿根廷市场。作为广汽全球战略的关键组成部分，南美市场具有广阔潜力，未来，广汽将深化“展厅+充电站+物流中转”多功能综合体模式，通过完善基础设施网络不断提升品牌影响力。广汽也将持续加大资源投入，以本地化产品矩阵与定制化服务体系为突破点，全方位满足区域消费需求，进一步夯实其在南美市场的地位。
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In response to the growing demand in the South American automotive market, GAC is accelerating its presence in the high-potential markets of Chile and Bolivia. Despite overall market pressure, the SUV segment in Chile continues to show steady growth. To capitalize on this trend, GAC is vigorously advancing its “integrated sales and service” strategy, aiming to establish showrooms across major South American cities within three years. The opening of new showrooms in Chile and Bolivia marks a key step in strengthening the service network and demonstrates GAC’s commitment to localized operations and enhanced product adaptability.
Innovative Experiences Deeply Integrated with Localized Services
Puerto Montt Showroom in Chile: Gateway to the South, Embracing Highland Adventures
GAC opened a new showroom in Puerto Montt, Chile, during Q2, further advancing its strategic expansion in South America. At the opening ceremony, GAC reaffirmed its goal of enhancing localized services and brand influence. Seven key models were showcased, attracting over 70 guests to participate in test drive. On the later speech，GAC emphasized its long-term commitment to the Chilean market, giving a systemic introduction for its core strengths in products and after-sales service systems.
(Opening of the New Showroom in Puerto Montt, Chile)
The Puerto Montt showroom features a simulated Patagonian plateau test-driving platform, offering an immersive experience where customers can explore the exceptional performance of GAC pickups truck in extreme conditions. Notably, the STELLAR CHASSIS delivers outstanding shock resistance, ensuring both stability and comfort even on rugged terrains. To meet the needs of local fishing and tourism industries, bilingual consultants provide professional, personalized support. The showroom also offers customized financial plans to reduce purchase barriers and help customers realize their car ownership dreams with ease.
(Simulated Patagonian Terrain Test Platform Introduced in Showroom)
New Showroom in La Serena, Chile: A Window to Astronomy, Exploring the Future of Intelligent Driving
Simultaneously, GAC inaugurated a new showroom in La Serena, Chile. The opening was attended by local government officials and dealer representatives, marking another milestone in GAC’s expansion. This showroom further completes the sales network of GAC in the Coquimbo region, reinforcing its commitment to the Chilean market through personalized purchase options and standardized after-sales service.
(Opening of the New Showroom in La Serena, Chile)
Partnering with a renowned local observatory, the La Serena showroom introduces an immersive “Starlit Roof” interactive experience. A projection system fuses the smart driving radar interface with a stunning starry sky, allowing customers to explore the convenience of smart technology and the appeal of futuristic driving. This unique interaction highlights GAC’s innovation and modernity while forging an emotional connection with consumers. To further engage users, the showroom also established an “Off-Road Astrophotography” interest group, organizing off-road expeditions and astrophotography events regularly, reinforcing the connection between GAC pickup truck and adventure culture, thus to create more engaging and participatory brand experience.
(Guest Interaction at the Neew Showroom in La Serena, Chile)
New Show Room in La Paz, Bolivia: Andes Hub for a Highland-Centric User Experience
At the beginning of Q2, GAC officially opened a new showroom in La Paz, the administrative capital of Bolivia. Located in the city downtown, the showroom is equipped with a standardized after-sales service station. The opening ceremony drew mainstream media and guests, witnessing another strategic step by GAC in deepening its footprint in Bolivia. The new showroom not only strengthens GAC’s brand presence in La Paz but also provides efficient one-stop sales and service support for local customers.
(New Show Room Opening in LA Paz, Bolivia)
Tailored for the 3,600-meter elevation of La Paz, the new showroom includes highland oxygen systems and UV-cut glass to enhance visitor comfort—demonstrating GAC’s insight into local needs and human-centric design. GAC also signed a strategic agreement with the Santa Cruz Chamber of Commerce to launch one-stop customs clearance services for cross-border trade, promoting commerce between China and South America. These efforts underscore GAC’s accurate grasp of regional market dynamics and firm commitment to improving the full customer experience.
(Guest Interaction at the New Show R oom Opening in Santa Cruz, Bolivia)
New Show Room in Santa Cruz, Bolivia: Features a Container-Style Structure Design, A Brand Experience Combining Innovation and Vitality
In mid-Q2, GAC opened its fourth showroom in Bolivia on Cristo Redentor Avenue in Santa Cruz, marking the brand’s continued deepening of its presence in the South American market. The showroom innovatively adopts a container structure design, skillfully blending modern architectural aesthetics with the brand’s innovative DNA, vividly embodying GAC’s brand philosophy of "Creativity, Elegance, and Vitality." This unique design not only creates a visually striking architectural image but also uses flexible space planning to build an immersive brand experience zone. The showroom displays multiple models including the GS4 MAX, Emzoom, GS3, and GS8, covering both SUV and sedan segments to fully meet diverse customer needs. The open exhibition space combined with smart interactive systems allows visitors to experience GAC’s cutting-edge achievements in automotive technology and industrial design up close.
(New Show Room Opening in Santa Cruz, Bolivia)
(New Show Room in Santa Cruz, Bolivia, Features a Container-Style Structure Design, Prime Location with Convenient Transport)
El Alto Urban Showroom in Bolivia: Expanding in South America, Showcasing Brand Strength and Prospects
At the same time, in Q2, GAC opened its first showroom in El Alto, Bolivia, further expanding its market channels in Bolivia. This reflects the advancing globalization strategy of GAC and demonstrates confidence and commitment to future markets.
(GAC's First Showroom Opened in El Alto, Bolivia)
Fernando Arrien, Deputy General Manager of GAC Bolivia’s official dealer, stated, “Opening a showroom in El Alto is an important step for GAC to deepen its layout in the Latin American market.” As Bolivia’s second-largest city, El Alto shows not only strong economic vitality and development potential but is also a strategic city of focus. The new showroom is located in downtown area of the city, covering more than 1300 square meters. It features modern exhibition space that can accommodate 15 vehicles simultaneously and is equipped with comprehensive brand experience facilities. The showroom displays popular models including the GS4 MAX, EMZOOM, EMKOO, GS3, and GS8. Leveraging its prime transportation location, it offers consumers a futuristic car buying experience. Fernando Arrien further noted, “Since entering the Latin American market in 2018, GAC has been committed to enhancing brand competitiveness through localized services, gradually launching products tailored to local needs, and earning market recognition with high-quality standards.”
(Fernando Arrien, Deputy General Manager of GAC Bolivia Official Dealer)
(Opening Event of the First Showroom in El Alto, Bolivia)
Service Standards and Smart Scheduling Support Future Growth of Brand
To strengthen the after-sales service support system, GAC has fully implemented a "48-hour emergency response" mechanism in new showrooms ensuring customers within the service radius receive timely assistance and demonstrating the GAC’s strong sense of responsibility to customers. The showrooms are equipped with smart customer flow analysis system linked in real-time with the headquarters data center. By dynamically monitoring market demand, it enables precise inventory allocation and guarantees stable vehicle supply. Meanwhile, the market data collected provides strong support for headquarters’ decision-making and helps formulate scientific marketing strategies.
Regarding expansion in the South American market, GAC is accelerating channel construction with plans to enter the Argentine market by the second half of 2025.As a key part of GAC’s global strategy, the South American market holds vast potential. Going forward, GAC will deepen its “showroom + charging station + logistics hub” multifunctional complex model and continuously enhance brand influence by improving infrastructure networks. GAC will also continue to increase resource investment, leveraging localized product portfolios and customized service systems as breakthroughs to comprehensively meet regional consumer demands and further consolidate its position in the South American market.
