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5月8日晚，广汽国际在中东地区新能源战略布局再落重棋，于阿联酋迪拜世博展览中心举办新能源车型上市发布会，旗下明星车型，昊铂 HT、AION ES和超跑旗舰昊铂 SSR正式登陆中东市场。活动汇聚中东政商界精英、媒体代表及合作伙伴近100多人，共同见证这一里程碑时刻。活动不仅以沉浸式线下体验引发行业瞩目，更通过上市直播，达到480多万线上曝光，开创中东汽车品牌数字化营销先河。
数字化营销创举 直播引爆流量热潮
本次发布会创新采用"线下沉浸+线上全域"的立体传播模式，通过多平台全球直播打造现象级传播事件。在社交媒体矩阵搭建的直播间中，吸引超过480万全球观众云端见证。受到经销商和消费者的一致好评。通过多维度的体验传递品牌价值。
开创了中东高端汽车营销的数字化范式
科技与艺术交融，新车登场引爆高潮
一场LED炫酷动感舞蹈灯光秀的创新表演将气氛推向高潮。随着灯光渐暗，三款新车震撼亮相： 昊铂 HT / AION ES / 纯电超跑昊铂 SSR成为全场焦点。
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三款车型震撼亮相登场
广汽国际此次在中东市场推出的昊铂 HT、AION ES，昊铂 SSR三款新能源车型，将通过多维度的战略布局对当地市场产生深远影响，豪华商务/家庭用车/高性能超跑三大领域，首次实现全价格带渗透，填补了中东市场新能源车型的细分空白，借力迪拜世博中心的全球曝光度，建立中国智造在中东的技术话语权。
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三大车型助力中东新能源市场格局重构
GAC智能出行APP全球上线
在发布会现场，GAC集团正式发布全新GAC智能出行APP，以创新科技赋能用户，打造集远程控制、智能服务与个性化体验于一体的全方位车联网解决方案。
GAC智能出行APP上线
集成远程车控、车辆状态实时监测、多语言交互及智能出行服务的全能应用，支持多车切换、车辆授权、环境优化（通风/杀菌）、充电管理及行程预约，为用户提供安全、便捷的智慧出行体验。
一站式车控，尽在掌心
星光熠熠启序幕，战略合作锚定未来
广汽国际中东公司总经理张永明在开幕致辞中表示：“广汽埃安始终坚持科技创新，是全球率先实现EV+ICV全栈自研的车企，打造了一系列“首创、领先、独占”的核心科技，包括全球领先的纯电专属平台、枪击不起火的弹匣电池、高功率密度的夸克电驱、支持L4自动驾驶的星灵架构等等，同时构建了自研电池、电驱、能源产业链，是全球极少数具备完整产业链的车企。此次埃安昊铂双品牌在阿联酋的上市进一步加速广汽埃安全球化战略布局。
阿联酋经销商总经理Morgan Sunderland随后登台表示：这是一个大胆创新、可持续发展和设计的新时代。不仅仅是产品发布会，更是Gargash Motors和阿联酋向更智能方向发展的新篇章的开始
广汽国际中东公司总经理张永明致辞
阿联酋经销商总经理Morgan Sunderland致辞
沉浸式体验获赞誉，中东市场布局提速
嘉宾对昊铂 HT及AION ES、昊铂 SSR 的体验从动态技术性能到静态设计细节均展现出对中东市场的深度适配
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三款车型得到嘉宾一致赞赏
作为全场最吸睛车型，HYPTECH全新智能轿跑HT凭借鸥翼门以及全场景智能座舱系统，成为全球媒体焦点。HT以颠覆性设计语言与智能化配置，重新定义沙漠之上的未来出行方式。
昊铂HT的鸥翼门受到一致的关注
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昊铂HT 震撼全场
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广汽国际中东公司领导与阿联酋经销商伙伴合影
随着此次三款车型的上市，广汽国际在中东新能源市场产品矩阵已覆盖主流家用、豪华商务及高性能领域，这一布局背后，是广汽对中东市场的精准洞察，广汽国际通过“全价格带覆盖+场景化技术适配”，既满足高净值用户对尖端科技的追捧，又兼顾市场对高性价比家用车的刚需。
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On the evening of May 8th, GAC INTERNATIONAL hosted a landmark new energy vehicle (NEV) launch event at the Dubai Expo Exhibition Center, accelerating its strategic expansion in the Middle East. Star models under GAC the Hyper HT, AION ES, and flagship electric supercar Hyper SSR officially debuted in the region. The event brought together over 100 guests, including business and media leaders, and achieved over 4.8 million online impressions through immersive offline experiences and live-streaming, pioneering digital marketing for auto brands in the Middle East.
Trailblazing Digital Marketing Ignites Online Buzz
The event adopted a hybrid strategy combining immersive offline interaction and global online streaming, creating a viral-level marketing spectacle. Broadcasted across multiple social media platforms, the launch attracted over 4.8 million global viewers. The innovative approach was widely praised by dealerships and consumers alike, delivering brand value through multi-dimensional experiences.
Pioneered Digital Marketing for
Premium Cars in the Middle East
Fusion of Tech and Art as New Models Steal the Show
A high-energy LED light and dance show electrified the atmosphere before the unveiling of three NEV models—Hyper HT, AION ES, and Hyper SSR—instantly becoming the highlight of the evening.
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Three Models Make A Stunning Debut
With the launch of Hyper HT, AION ES, and Hyper SSR, GAC INTERNATIONAL establishes a full-spectrum product presence across luxury business, family, and high-performance segments. This strategic deployment fills key gaps in the Middle East NEV market and leverages Dubai's global visibility to amplify Chinese voice in smart manufacturing technologies.
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Three Key Models Help Reshape
the Middle Eastern New Energy Market
GAC Smart Mobility App Goes Global
At the event, GAC officially unveiled the global launch of its Smart Mobility App, offering a cutting-edge connected car experience integrating remote control, smart services, and personalized interaction.
GAC Smart Mobility App Launched
The App offers comprehensive features such as long distance remote access, multi-language support, real-time vehicle monitoring, environmental conditioning (ventilation and sterilization), charging control, and trip scheduling—delivering a seamless and intelligent travel experience from the palm of your hand.
One-Stop Vehicle Control All At Fingertips
Strategic Collaborations
Illuminate Launch and Chart the Future
Zhang Yongming, General Manager of GAC INTERNATIONAL Middle East Company, stated: “GAC AION has always prioritized innovation and is one of the world’s first automaker which has built a self-developed industrial chain encompassing batteries, electric drives, and energy systems with full-stack independent R&D capability across EV and ICV technologies, We have developed a series of pioneering, leading, and exclusive technologies such as a dedicated pure electric platform, the Magazine battery system that prevents fire even under bullet penetration, the Quark high-power-density electric drive, and the Stellar architecture supporting Level 4 autonomous driving. GAC stands among the few with a complete self-developed industrial chain. The launch of both AION and Hyper brands in the UAE marks a major milestone in GAC’s globalization journey.”
Morgan Sunderland, General Manager of Gargash Motors, remarked: “This marks a new era of bold innovation, sustainability, and intelligent design. It’s not just a product launch, but a strategic leap forward for Gargash Motors and the UAE’s journey toward smarter mobility.”
Zhang Yongming, General Manager of
GAC INTERNATIONAL Middle East Company on Speech
Morgan Sunderland, General Manager of
the UAE Dealership on Speech
Immersive Experience Gains Praise as
Middle East Expansion Accelerates
Guests praised the three models for their dynamic performance and refined design—showcasing strong adaptation to the demands of the Middle Eastern market.
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The Three Models Received Unanimous Praise From Guests
Stealing the spotlight was the futuristic Hyper HT, featuring falcon-wing doors and a full-scenario smart cabin. With its disruptive design and advanced tech, the HT redefines the future of mobility across desert landscapes.
The Falcon-Wing Doors of The Hyper HT
Attracted Widespread Attention
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The Hyper HT Wowed The Audience
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Leaders of GAC INTERNATIONAL Middle
East Company and UAE Dealer Partners in a Group Photo
With the launch of these three models, NEV lineup of GAC ERNATIONAL now spans mainstream, luxury, and high-performance segments in the Middle East. This reflects deep market insight—offering high-end innovation for premium customers while meeting the everyday needs of cost-conscious family users through all-price-range coverage and scenario-based tech adaptation.
