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10月3日，广汽旗下“未来科技先锋SUV”EMKOO在吉隆坡GAC Glenmarie展厅举办上市仪式。当地汽车行业媒体、核心客户及合作伙伴齐聚现场，共同见证这款兼具设计感与实用性的C级SUV正式登陆马来西亚市场。马来西亚双品牌代言人知名艺人林德荣（Jack Lim）及拿督雷米・伊沙克（Datuk Remy Ishak）更是亲临现场，为EMKOO的耀目登场助力，共同掀开广汽在马来西亚发展新篇章。
经销商代表及代言人为新车型揭幕
EMKOO马来西亚上市活动现场
本地化再升级，服务保障更贴心
EMKOO此前已于7月在车展公开亮相，其前卫的风格设计、先进的智能互联、宽敞的空间表现与实用属性使其备受关注，成为极具竞争力的热门之选。本次活动中，经销商WTCA首席执行官陈庆民先生为EMKOO的正式登陆致辞，他谈到：“EMKOO继GS3 EMZOOM之后，成为广汽在马来西亚推出的第二款本地组装（CKD）车型。此次EMKOO的正式上市，不仅展现了广汽深耕马来西亚市场的坚定决心，也再次印证了广汽始终致力于为本地消费者打造兼具时尚美学与高端品质座驾的承诺。”
经销商代表陈庆民为EMKOO上市活动致辞
服务保障方面，陈庆民先生为马来西亚消费者带来喜讯：从10月起，广汽车主将享受到更全面的售后支持，全马共计45家官方授权服务中心正式投入服务，以更广泛的覆盖、更便捷的渠道，为每一位车主的旅程保驾护航。这一举措也再次体现了广汽一贯“在当地为当地，融入当地，服务当地，贡献当地”的出海理念。
引领SUV风尚，定义驾享新格调
发布会上，EMKOO的未来感十足的外观设计成为全场焦点，其核心产品优势也得到全面讲解。外观方面，V字型发光前格栅与“启示之眼”大灯相互呼应，打造出鲜明的未来感与辨识度；空间方面，同级领先的车身尺寸与宽敞舒适的五门五座布局，兼顾日常舒适与家庭出行需求；安全方面，EMKOO搭载了L2级高级驾驶辅助系统及全自动泊车辅助，更是在近期荣获东盟NCAP五星评级，充分契合东南亚地区交通环境，以全方位的安全体系为用户出行提供坚实保障。
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品牌代言人林德荣及Remy Ishak到场助阵
EMKOO随后同步公布售价，并为首批车主推出专属早鸟优惠。凭借出众的产品实力与极具竞争力的产品价格，EMKOO将成为同级别市场中最具吸引力的选择，为马来西亚消费者带来兼具高性价比、潮流设计与创新科技的全新驾驶体验。
深耕当地，释放品牌新动能
后续，EMKOO将在全马范围内进行一系列全方位推广活动，持续点燃市场热情。全国22家门店将同步启动静态品鉴与试驾活动，让消费者零距离体验产品魅力；与此同时，各地人气商圈的系列路演也将同步开展，通过深度互动触达更多大众群体，进一步提升品牌认知与市场声量。
本次EMKOO在马来西亚正式上市，不仅展现了广汽持续提升的品牌影响力与产品创新力，也标志着其在东南亚市场布局迈出了更坚实一步。未来，广汽将继续以“长期主义”为基石，加速推出更契合本地消费者需求的产品，深化与当地合作伙伴的协同创新，不断拓展销售网络、优化服务体系，为马来西亚乃至东南亚市场注入新的活力与信心。
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GAC EMKOO Officially Launches in Malaysia, Setting New Trends for SUVs
On October 3rd, the launch ceremony for GAC's "Future Styled SUV" EMKOO was held at the GAC Glenmarie Showroom in Kuala Lumpur. Local automotive industry media, key customers, and partners gathered at the event to jointly witness the official debut of this stylish and practical C-segment SUV in the Malaysian market. The ceremony was further elevated by the presence of Malaysia's dual brand ambassadors, renowned artist Jack Lim and Datuk Remy Ishak, who joined to celebrate EMKOO's grand introduction and mark the beginning of a new chapter for GAC in Malaysia.
Dealer representatives and brand ambassadors unveiling the new model
Scene from EMKOO’s launch event in Malaysia
Enhanced Localization, More Thoughtful Service Assurance
EMKOO made its public debut at an auto show in July. Its bold avant-garde design, advanced intelligent connectivity, spacious interior, and practical features have attracted wide attention, making it a highly competitive and popular choice. At the event, Mr. Tan Keng Meng, Chief Executive Officer of Warisan TC Holdings Bhd (WTCA), delivered a speech for EMKOO’s official launch. He stated, “Following the GS3 EMZOOM, EMKOO becomes GAC’s second locally assembled (CKD) model in Malaysia. The official launch of EMKOO not only demonstrates GAC’s commitment to deeply cultivating the Malaysian market but also reaffirms GAC’s dedication to creating vehicles that combine stylish aesthetics and high-end quality for local consumers.”
Tan Keng Meng, Dealer Representative, Delivers a Speech at EMKOO’s Launch Event
In terms of service assurance, Mr. Tan Keng Meng brought good news to Malaysian consumers: Starting from October, GAC owners will enjoy more comprehensive after-sales support, with a total of 45 officially authorized service centers across Malaysia now in operation. With broader coverage and more convenient channels, these centers are dedicated to safeguarding every customer’s journey. This initiative once again reflects GAC’s consistent philosophy of “In local, for local, integrating locally, serving locally, and contributing locally.”
Leading SUV Fashion, Defining a New Style of Driving Experience
At the launch event, the EMKOO’s futuristic exterior became the center of attention, where its core product advantages were thoroughly presented. In terms of exterior, the V-shaped illuminated front grille echoes with the “Enlightenment Eye” headlights, creating a distinct sense of futurism and high recognizability; in terms of space, its class-leading body dimensions and spacious, comfortable five-door, five-seat layout cater to both daily comfort and family travel needs; in terms of safety, the EMKOO is equipped with the L2 Advanced Driver Assistance System and Fully Automatic Parking Assist, and EMKOO was also recently awarded a 5-Star rating by ASEAN NCAP, which fully aligns with the traffic conditions in Southeast Asia and provides solid protection for users' travels through a comprehensive safety system.
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GAC brand ambassadors Jack Lim and Remy Ishak attending the event
Subsequently, GAC announced EMKOO’s pricing and introduced exclusive early bird offers for the first batch of owners. With its outstanding product strength and highly competitive pricing, EMKOO will become the most attractive option in the same segment, bringing Malaysian consumers a brand-new driving experience that combines high cost-effectiveness, trendy design, and innovative technology.
Rooted Locally, Unlocking New Brand Momentum
Going forward, EMKOO will roll out a series of comprehensive promotional activities across Malaysia to continuously keep the market excitement alive. Simultaneously, static displays and test drive events will be launched across 22 nationwide stores, allowing customers to experience the product up close. A series of interactive roadshows will also roll out in popular commercial districts, engaging broader audiences through immersive experiences to boost brand awareness and market presence.
The official launch of EMKOO in Malaysia not only showcases GAC’s growing brand influence and product innovation capabilities, but also marks a solid step in the layout of the Southeast Asian market. In the future, GAC will continue to take the“long-term vision” as its cornerstone, accelerate the launch of products that better meet local consumers’ needs, deepen partnership in innovation with local partners, and expand the sales network while optimizing the service system—bringing new energy and confidence into the Malaysian and even Southeast Asian markets.
