滑动查看英文版
Slide to English Version
12月15日，由凤凰卫视集团主办的凤凰行天下“对话与共生”企业出海论坛在吉隆坡成功举办。此次论坛汇聚逾百位政商及文化领域重量级嘉宾，包括马来西亚政府代表，以及来自中马两国的商界领袖、企业高管和文化界人士，探寻双边产业与文化共生共荣的新未来。广汽作为此次活动的行业伙伴及官方指定用车，携明星车型M8 PHEV、HYPTEC HT等亮相现场，为与会嘉宾提供高端出行保障，以中国智造助力企业出海交流。
广汽国际马来西亚公司总经理曹绍萍
与经销商代表陈庆民参会
“对话与共生”企业出海论坛活动现场
广汽车型模型展示
本次论坛聚焦中企全球化路径及中马产业与文化合作等议题，为出海企业搭建了高效、务实的交流与合作平台。广汽也凭借其在马来西亚市场的长期深耕及扎实布局，以行业伙伴的身份深度参与其中。作为本次论坛官方指定用车，广汽精选旗下M8 PHEV、HYPTEC HT及EMZOOM组成服务车队，为与会嘉宾打造安全、舒适、便捷的高品质出行体验。
与会嘉宾乘坐活动指定用车
作为马来西亚首款插电式混合动力MPV，M8 PHEV以豪华舒适的驾乘体验、智能领先的技术配置与全方位的安全保障，完美契合论坛高端商务场景与“共生”理念；豪华纯电SUV HYPTEC HT则以鸥翼门设计与科技质感亮眼加持，搭载广汽自研核心架构与智能配置，为论坛增添前沿出行体验。通过此次论坛，广汽成功向中马两国参会者展示了广汽的产品硬实力与高端品牌形象，同时进一步深化了与当地各界人士的联系，为品牌持续拓展东南亚市场注入新动能。
M8 PHEV
HYPTEC HT
广汽始终坚持“科技广汽 生态出海”战略，践行“在当地为当地，融入当地，服务当地，贡献当地”的出海理念，以高质量产品与体系化服务拓展全球市场。在马来西亚，EMZOOM作为广汽首款本地CKD组装车型率先落地，不仅标志着广汽在当地制造与供应链体系建设上的重要突破，也为消费者带来了更具竞争力的产品与更稳定的交付保障，进一步夯实了广汽本地化发展的根基。与此同时，今年8月，广汽还携手马来西亚知名演员Remy Ishak担任品牌代言人，通过更具亲和力与本土影响力的方式，拉近品牌与当地消费者之间的距离，持续强化广汽在马来西亚市场的品牌认知与情感链接。在网络建设方面，目前广汽在全马范围内已布局22家网点，已有45家官方授权服务中心投入服务，以更广泛的服务覆盖和更便捷的触达能力，为每一位车主的用车旅程提供持续、可靠的保障。产品层面，今年10月，第二款CKD组装车型EMKOO正式上市，M8 PHEV也已在马来西亚市场开售，车型矩阵不断完善，进一步丰富了广汽与当地市场的产品链接，为满足多元化出行需求、深化品牌在当地的长期发展奠定了坚实基础。
此次与凤凰卫视旗下国际活动品牌“凤凰行天下”的深度合作，不仅借助论坛的高端圈层资源与全球传播渠道，向中马各界展示了广汽的技术实力与国际化形象，更搭建了与东南亚市场深度对接的桥梁。未来，广汽将持续依托核心技术优势，深化在马来西亚及东南亚地区的布局，积极参与中外经贸文化交流活动，以实际行动助力中国企业出海共生，为全球绿色出行与跨区域合作贡献广汽力量。
滑动查看中文版
Slide to Chinese Version
GAC INTERNATIONAL Joins Hands with Phoenix Satellite TV to Shine at Global Development Forum for Enterprises in Malaysia, Empowering New Practices in Going Global
On December 15th, the "Dialogue & Coexistence" Phoenix Global Development Forum for Enterprises, hosted by Phoenix Media Group under its "Phoenix Go Glocal" initiative, was successfully held in Kuala Lumpur. Gathering over a hundred heavyweight guests from the political, business and cultural sectors, the forum included government representatives from Malaysia, as well as business leaders, corporate executives, and cultural figures from both China and Malaysia, the forum explored new prospects for the symbiosis and common prosperity of bilateral industries and cultures. As an industry partner and the official designated vehicle for the event, GAC made a stunning appearance with its star models including the M8 PHEV and HYPTEC HT, offering high-end travel support for the distinguished guests and contributing China's intelligent manufacturing strength to the exchange and cooperation of enterprises going global.
Allen Cao, General Manager of GAC INTERNATIONAL Malaysia, and Tan Keng Meng, the dealer representative, attended the event
On-site of the "Dialogue & Coexistence" Phoenix Global Development Forum for Enterprises
GAC vehicle models display
Focusing on topics such as the globalization paths of Chinese enterprises and China-Malaysia industrial and cultural cooperation, the forum built an efficient and pragmatic platform for exchange and cooperation among enterprises expanding overseas. Leveraging its long-term dedication and solid layout in the Malaysian market, GAC actively participated as an industry partner. As the official designated vehicle, GAC selected its M8 PHEV, HYPTEC HT, and EMZOOM models to form a service fleet, delivering a safe, comfortable, convenient, and high-quality travel experience for the forum guests.
Guests on the forum's official designated vehicles
As Malaysia's first plug-in hybrid MPV, the M8 PHEV perfectly aligns with the forum's high-end business scenarios and the concept of "coexistence" through its luxurious and comfortable riding experience, intelligently advanced technical configurations, and comprehensive safety guarantees; the premium all-electric SUV HYPTEC HT stood out with its gull-wing door design and technological texture. Equipped with GAC's self-developed core architecture and intelligent configurations, it brought cutting-edge travel experiences to the forum. Through this event, GAC successfully showcased its strong product capabilities and high-end brand image to participants from both China and Malaysia, while further deepening its connections with people from all walks of life in the local community, injecting new momentum into the brand's continuous expansion in the Southeast Asian market.
M8 PHEV
HYPTEC HT
GAC has always adhered to the "Technology-Driven GAC, Advancing Global Reach with a Full-Chain Ecosystem" strategy and practiced the overseas development philosophy of "In local, for local; integrate into local, serving local, and contributing to local", expanding the global market with high-quality products and systematic services. In Malaysia, EMZOOM took the lead as the brand's first locally-assembled CKD model, marking an important breakthrough in GAC's local manufacturing and supply chain system construction. It also brought more competitive products and more stable delivery guarantees to local consumers, further consolidating the foundation for GAC's localized development. Meanwhile, in August this year, GAC joined hands with renowned Malaysian actor Remy Ishak as its brand ambassador, narrowing the distance between the brand and local consumers through a more approachable and locally influential way, and continuously strengthening GAC's brand awareness and emotional connection in the Malaysian market. In terms of network construction, GAC has currently established 22 sales outlets across Malaysia, with 45 officially authorized service centers in operation. With a wider service coverage and more convenient accessibility, GAC provides continuous and reliable support for every car owner's driving journey. At the product level, the second CKD-assembled model EMKOO, was officially launched in October this year, and the M8 PHEV has also gone on sale in the Malaysian market. The continuous improvement of the model lineup has further enriched the product connection between GAC and the local market, laying a solid foundation for meeting diversified travel needs and deepening the brand's long-term development locally.
This in-depth cooperation with "Phoenix Go Glocal", an international event brand under Phoenix Satellite TV, not only allowed GAC to showcase its technological strength and international image to all sectors in China and Malaysia through the forum's high-end circle resources and global communication channels but also built a bridge for in-depth connection with the Southeast Asian market. Looking ahead, GAC will continue to rely on its core technological advantages, deepen its layout in Malaysia and Southeast Asia, actively participate in China-foreign economic, trade and cultural exchange activities, and with practical actions, assist Chinese enterprises in achieving symbiosis in overseas expansion, contributing GAC's strength to global green mobility and cross-regional cooperation.
