Event in BJ | Speaker Introduction

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Old China hand of 11+ years, Matthew works closely with foreign businesses helping to form and implement their strategy for WeChat. Matthew has many years experience leading teams in creating products for the China market. He has extensive experience in delivery of online/offline training and rich multimedia content.

Samantha is the founder of JingJobs.com, a curated job platform and HR Consulting firm that connects young bilingual graduates and millennials with China focused start up opportunities. She launched JingJobs in April 2014, after experiencing a personal struggle finding visible job opportunities for younger inexperienced graduates in Beijing upon completion of her Mandarin studies. JingJobs currently has a total of 35,000 followers across social media channels and the platform. Samantha studied International Relations and Economics at the University of Sydney, Australia and graduated in March 2013. Originally from Hong Kong and Sydney, Samantha has resided in Beijing for 2 and a half years.

Gung Ho! Pizza's resident marketing ninja has had something of a checkered past, including but not limited to stints as a dance choreographer, artist, boy band member, graphic designer, English school manager and Westerosi political analyst (freelance).

This - combined with 15 years of hands-on experience in the Beijing DMZ (Design & Marketing Zone) - has given him an in-depth understanding of the rapidly evolving social and e-commerce space, as well as a unique perspective of the real-time street-side effect of viral branding & marketing in the Biggest City in the World™.

Rich is a partner of iconic Beijing hot-spots Gung Ho! Pizza, Lush, Pyro and Sugar Shack, and has been responsible for all the design, branding and marketing. He also consults on branding and marketing on a freelance basis.

Will works for Social@Ogilvy, an award-winning social media marketing team which is part of the Ogilvy & Mather group. Will helps the Beijing Social@ team work with Chinese and international brands across a range of industries to communicate with audiences on social media platforms and beyond.

Will has been with the team for a year and loves working with travel and tourism companies – his experience includes British Airways, Falcon Dubai and Hilton Hotel Group. Will has been in China for five years and prior to Ogilvy was a lifestyle and travel journalist.

Marie started as a graduate of Chinese from the University of Leeds, going on to do a Masters in International Trade at UIBE. This is when her interest in Chinese digital media really took off. As Media Manager at MiFan, Marie helps clients research and plan their digital content and strategy. A keen user of digital media in China with a growing following on Chinese BBS. Marie is always on the look out for upcoming social channels where clients can reach their target audiences and stay ahead of the crowd.

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