JingJobs is Proud to be Media Partner of
CTPRN Event活动 l CMO Insights观点：
ALIGNING
STRATEGY
& EXECUTION
从战略到执行造就成功营销活动
With the technology world evolving so fast every day, the demand for good PR talents specialized in Tech in China increases tremendously. PR professionals are required to not only have good understanding of the PR hard skills, but also be able to stay on the edge of the trends of all the aspect of technology and innovation development, and understand the fast-changing needs and communication challenges of tech startups as well as multinational tech giants.
China Tech PR Network, co-organized by leading tech PR specialist agency Influence Matters and conference & network company SC Media, aimed to to bring communication experts and young PR talents from the tech industry, PR, marketing, and digital agencies together, to exchange insightful ideas and good practices in terms of how effective PR communications can take tech business to another level. And more importantly, to create a lively networking space for tech PR professionals in China, where people can learn firsthand experiences and industry insights, exchange the latest news, trends and ideas and expand their personal professional networks.
Our first event invites Diana Guo, CMO at Microsoft Greater China to a fireside chat with Cate Cadell, technology correspondent at Thomson-Reuters, for an insightful dialogue on the topic of aligning marketing strategy and execution to put together a successful marketing event, based on her experience managing the Microsoft Tech Summit earlier this month in Beijing.
The dialogue and Q&A session will be in English
during this event.
Spaces are limited, sign up by scanning QR code or click "read more".
科技日新月异的发展正在给所有从事科技传播工作者带来无限机遇和挑战。对科技公关、营销新人或科技传播资深达人而言，在未来已成为现在的当今，除了炼就扎实的硬功底，怎样才能在科技浪潮中保持自己作为传播专家的角色？如何应用最新的工具（比如AI) 和更有价值的知识武装自己的传播体系？如何第一时间深入了解初创公司到国际科技巨头所面临的传播挑战和瓶颈？...一系列的难题和挑战尽在眼前，这些话题也有待科技公关人、营销人和传播专家们的进一步探讨和交流。
China Tech PR Network (简称CTPRN) 由专注于科技领域的公关公司Influence Matters和科技会议组织公司SC Media共同主创，由新国贸饭店Hotel JEN及Prototype众社共同提供场地支持。我们创立CTPRN的初衷是为公关人和营销人打开行业交流通道，通过邀请科技圈里的传播领导者、媒体、公关及营销行业专家，以一期一会一话题的形式，为科技圈里的公关营销圈打造一个专属社群。在这里我们可以就成功的、失败的传播案例进行探讨；也会探究科技的改变对传播公司的影响和变革；或是从实战角度透析科技大会的筹备和新闻点等，各方面与科技传播相关的话题。我们欢迎所有科技圈的公关营销新人和专家们的加入。
本周四（11月23日），我们的首场活动邀请到了微软大中华区首席市场运营官郭多娇女士，她将与来自路透社驻华科技记者Cate Cadell就如何打造一场成功营销活动展开对话，以近期刚结束的微软科技大会为案例，从营销战略制定到执行中的关键做出深入介绍和探讨。大家可以通过海报扫描二维码或点击左下角“阅读更多”进入活动注册页。
为了保持社区的专业性，我们将采取筛选制，请务必认真填写个人信息。本场活动上限50人，报名从速哦!
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