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About Educa
Part of the EtonKids International Kindergarten Group, Educa Home is a new international infant & toddler specialist center. Our teaching philosophy is focused on Emmi Pikler’s belief in a respectful relationship through tender care, naturally paced motor development, free movement and uninterrupted play. Our educational environment and apparatus are founded on the best practises of Early childhood care and development, including but not limited to Pikler, Montessori & Reggio materials.
Join our team and enjoy benefits including personal development, unique start-up opportunities, a competitive salary package and limitless potential for growth.
线下市场专员 Local Marketer (Offline)
目标 /基本职能
负责爱育国际项目的线下市场相关工作，包括市场活动和品牌宣传的策划、组织、实施；
开发线下合作渠道，维护关系并且竞争对手的变化和动态，提供分析报。
职责描述
负责收集客户信息，市场调研和分析，了解竞争对手动态并制定项目方案；
根据公司需求制定相关营销方案、活动的策划并负责各类活动的实施，市场策划及宣传；
网站、 微信、微博等新媒体的内容编辑、广告软文和专题策划；
开发多种线下合作渠道，维护良好的关系以确保市场运营的稳定性；
配合线上市场专员准备新日托中心的开业并协助市场经理进行招生策划；
完成上级要求的其他工作。
职位要求
2年以上市场营销工作经验，教育行业经验者优先考虑；
本科以上学历，新闻、广告市场营销和中文专业优先考虑；
具备较强的市场营销的策划和组织能力；
精通营销推广相关知识并具备较强的写作能力；
熟悉微软办公件。 熟悉微软办公件。 熟悉微软办公件；
优秀的协调和沟通能力，具备团队合作精神；
具有较强的逻辑 较强的逻辑思维能力、敏锐的洞察和丰富想象力。
有意者请长按文章下方的二维码,了解更多职位详情
如果对本职位感兴趣并符合职位要求,请发送个人简历至marina@jingjobs.com申请,并注明您所申请的职位名称。
Objective & Primary Functions
Be responsible for offline market related work, including marketing activities & branding promotion planning, organization and implementation of offline marketing projects.
To develop offline business and marketing partnerships, understand market and competitor trends and provide analysis report.
Job Responsibilities
Be responsible for collecting customer information, marketing research & analysis, understanding competitor strategies and planning offline marketing plans;
To plan relevant offline marketing & activities according to company requirement and execution of various activities, market planning and communication;
Edit promotional materials relevant to offline marketing, including WeChat, website content and copy
Develop diverse and mutually beneficial partnerships with business partners, take lead on launching initiatives and maximizing marketing efforts;
To cooperate with online marketer to prepare for the opening of the new center and marketing manager to draw up recruitment plans;
Finish other work assigned by supervisor.
Position Requirements
2+ years marketing related experience with education industry preferred.
Bachelor Degree or equivalent with major in journalism, advertisement, marketing and Chinese preferred.
Strong marketing plan & organization abilities.
Excellent in marketing promotion related knowledge and strong skills in writing.
Familiar with Microsoft software, Excel, PowerPoint & Mac.
Excellent coordination and communication skills, having teamwork spirit.
Strong logical thinking, keen insight and rich imagination abilities.
To Apply, Please long press the following QR code to check more details.
If interested, please send your CV to marina@jingjobs.com and state clearly in your application the position title you are applying to.
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