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Only 3 years old, Pinduoduo (PDD) has become a force to be reckoned with in China’s e-commerce space. In this short amount of time, PDD has leveraged its unique business model, and Tencent-backing, to grow into a major player. Offering cheap products through social gamification, PDD has figured out a way to tap into lower-tier markets typically underserved by China’s fastest growing verticals.
仅仅三年时间，拼多多就成为中国电商界炙手可热的新星。凭借“拼单”，“组团”的独特商业模式，以及腾讯的资本撑腰，迅速席卷了社交网络。社交性质的经营模式，加上价格低廉但是质量参差不一的的商品，拼多多从三四五线城市入手，以这些“被互联网遗忘的大多数”消费者为切入点，迅速崛起，却因为“山寨”，“假货”走在了近日舆论的风口浪尖。
In discussion with Thomas Graziani, co-founder of WalktheChat, you’ll learn:
在本次Tech after Hours，我们将与WalktheChat共同创始人Thomas Graziani一起探讨：
- What exactly PDD is? // 拼多多究竟是什么?
- Where it fits in China’s e-commerce space? // 拼多多在中国电商界的位置?
- if and how you can leverage platform to sell your products // 如何有效利用电商销售你的商品?
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