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Company Introduction
Our client is a well-known consumer electronics and mobile communication company, which is especially recognized for their innovative mobile photography technology.
Location
Based in Germany
Nationality
Both Chinese and foreigners
[candidate must have work permit in EU]
Reporting line
EU MKT Director
Key objectives
Planning and successful implementation of PR & Marketing strategy and activities for the company in the given geographies, working closely with region-based PR Team aliens with headquarter Communications team to plan and implement effective PR activities in support of the company's business objectives in regions and thus participating in building up overall positive public image of the company.
Responsibilities
1.Supporting on building and maintaining the professional contact management towards the decision-makers and journalists in the regionally-based media.
2.Supporting on content Building: Product message house for PR & Communication (regionalized).
3.Cooperating with region-based PR Team on regional implementation of overall PR strategy specially in the product communicate strategy.
4.Supporting PR team to manage the company's reputation in the given geographies through planning, developing and implementing specific regional PR activities and programs.
5.Supporting on organization of the provincial media events: planning and handling press conferences, media trips, media visits, media workshop etc.
6.Supporting on handling local media questions on routine topics within a given regional procurement (regionalized).
7.Supporting on handling Crisis Communication under the leadership of region-based PR Team.
8. Supporting the nation-wide PR activities according to the needs of region-based PR Team, including the overall PR support to provincial Business Heads.
Requirements
1.Bachelor Degree or above (preferably in Communications/Marketing, Journalism or Telecommunication).
2.Passion for the customer electronics especially the smartphone is a must, especially great experience in the smartphone product PR is preferreble.
3.Minimum 3 years of experience at the relevant position, proved track record in the given geography is a must.
4.Deep understanding of concept of PR profession, with great understanding on PR article and related copywriting capacity is a must.
5.Reasonable, proven relationship to the media (journalists and media decision-makers) in the given geographies is a must.
6.Understanding of how decision-making in media works in the given regions.
7.English as working language.
Apply now!
Submit your resume to resume@hellocareer.cn with "Product PR Manager" as the subject.
