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Our client is a Chinese provider of travel services including accommodation reservation, transportation ticketing, packaged tours and corporate travel management. Founded in 1999, it is currently the largest online travel agency in China.
Over 30,000 employees throughout China.
Headquartered in Shanghai
Provides travel services to more than 250 million members via both online and traditional travel services.
Online and offline resource integration creates a complete travel services chain.
NASDAQ IPO in December 2003.
The 2nd largest global online travel services company in terms of market value.
China’s largest domestic travel services company.
Report Line
The CRM team in Shanghai works together with other 10 countries' CRM teams together.
The CRM head will report to Global Mkt Head.
Core Responsibilities
Scope, develop, and oversee CRM marketing strategies across email and push to meet marketing KPI goals.
Develop and orchestrate a global loyalty strategy and measure acquisition, retention, and loyalty goals.
Build and refine event-based triggers and lifecycle messaging across entire customer lifecycle.
Work closely with analytics team and product team to develop audience segmentation strategy.
Execute daily campaign delivery and manage creative & content.
Key Qualifications and Experience
8-10 years of marketing experience, with 3-5 years in direct response marketing or email marketing.
Proven track record in managing email marketing strategy design and execution.
CRM experience in Retail or E-commerce industry is a plus.
Strong analytical skills.
Excellent communication skills in English. Chinese language skills would be a plus but not mandatory.
Salary: Up to 800k RMB yearly package, depending on candidate's background.
Working hours: 9am-6pm, one hour lunch break
Daily allowance: 20 RMB
Good Insurance
VISA supported
Submit your resume to the following adress with position titel as the subject:
trip@hellocareer.cn
