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Comapny
Our client is the world’s leading mobile transportation platform. The company offers a full range of app-based transportation services for 550 million users across Asia, Latin America and Australia, including Taxi, Express, Premier, Luxe, Bus, Designated Driving, Enterprise Solutions, Bike Sharing, E-bike Sharing, Automobile Solutions and food delivery.
Location
Based in Tokyo orBeijing， prefer in Tokyo
Duties
Growth: drive user growth and retentions with Ops, Sales and Product team, in a creative, impactful and cost-effective way
Customer experience: Know our users (eaters, couriers and restaurants) inside and out. Deeply understand their habits and preferences, drive actionable insights to develop initiatives that will improve their experience, satisfaction and engagement with DiDi Food brand
Strategic planning: Identify and prioritize key audience pain points and define marketing strategy, roadmap and budget allocation for initiatives that will help develop the brand and engage customers. Able to perform in a highly competitive environment and design comprehensive differentiating strategies
Consumer marketing: Develop, launch and track high-impact fully integrated campaigns across digital, social, above the line and below the line channels for both riders and drivers
Enterprise marketing: Work with Sales team to perform marketing toward restaurants and stakeholders in Japan food industry
Branding: Own DiDi Food’s brand in Japan; win the hearts and minds of users and food industry by establishing a positive brand image
Leadership: Motivate, develop and inspire an enthusiastic and diverse team to achieve remarkable results and drive real innovation.
Balancing priorities & resources: Steer a team of marketers to execute campaigns for consumers, couriers and restaurants. Able to collaborate with DiDi HQ team. Define milestones, manage internal and external resources accordingly, including tracking progress, understanding dependencies and handle stakeholders management.
Requirements
Match company values:
-User Value Creation; always thinking about user values; passionate about consumer experiences, with ability to use research and data to drive actionable insights to inform marketing strategy and improve the customer experience
- Data driven at the core: Quantify everything you do and promote a data-driven approach within the Marketing team. Utilize quantitative-based decision making to improve our marketing strategy. Prioritize initiatives based on highest return on investment
-Growth: willing and able to learn quickly about DiDi and food industry; be creative about marketing methods
-Win-Win Collaboration: able to do smart marketing and “get more done with less”; a good deal maker and able to source resources through partnerships
Relevant experience: 8 year + experience in the marketing field; understand local market conventions and tactics; track record of successfully managing sizable marketing budget or creating impactful marketing events; client side experience (instead of merely agency side) is needed; zero-to-one experience preferred
Strategic thinking: You know how to define and execute an effective Marketing Strategy, create and manage roadmaps and budgets
Experience managing teams: You’re an optimistic leader able to support and inspire a team to achieve remarkable results and drive innovation
Project Management: Ability to project-manage and multitask at scale, working with cross functional groups and external third parties as required, with demonstrated leadership of leading initiatives and projects at your organization
Great communication and interpersonal skills: to work effectively across multiple functions in an ambiguous, fast-changing environment
Language: Fluency in Japanese and English are required; Chinese would be a plus
Apply online
Scan or long press
the QR code
OR send your CV with position title as subject to the following address
resume@hellocareer.cn
