According to the publicity node of the market and products, dig out the publicity content of products and brands, write the publicity manuscript and ensure that the publicity content is disseminated on time, accurately and effectively through various channels according to the publicity plan.
Maintain and expand the cooperative relationship between the company and the media, KOL, etc., expand the direction of channel cooperation, explore new forms of cooperation and effective content dissemination during the publicity period, and continue to expand the number of maintained media
Participate in various online and offline exhibition activities, including but not limited to pre-planning, implementation, on-site media docking, etc., to form effective news and content exposure and conversion, and to expand the visibility and influence of products and brands
Public opinion detection, regularly produce public opinion and analysis reports for the responsible products, and adjust the external publicity strategy and content release rhythm according to the report results
Responsible for the connection and communication with the project team and the distribution platform before and after the product is launched, maintain the cooperative relationship with the platform, and feedback product performance and problems
Combining the needs of the distribution platform (host and PC) and the product itself, formulate the distribution plan of the product on the distribution platform, including but not limited to the material preparation, localization communication and launch time planning for the game to be put on the platform store, etc. Product update planning to update the corresponding materials and synchronize internal and external
