Event Review | Efficient Branding and Marketing in the AI Era

On 25 March, 2025, more than 40 industry leaders and professionals gathered at the British Chamber of Commerce South China's recent "Ask an Expert Series" event to explore how businesses can leverage AI for efficient branding and marketing strategies.

The event, which focused on "Efficient Branding and Marketing in the AI Era", gave businesses practical guidance on using AI to improve their marketing efforts and stay competitive.

Welcome and Introduction

On 25 March, 2025, more than 40 industry leaders and professionals gathered at the British Chamber of Commerce South China's recent "Ask an Expert Series" event to explore how businesses can leverage AI for efficient branding and marketing strategies.

The event, which focused on "Efficient Branding and Marketing in the AI Era", gave businesses practical guidance on using AI to improve their marketing efforts and stay competitive. The event began with a warm welcome from Ms. Christy Leung, Membership Services Manager at the British Chamber of Commerce South China, who gave a brief introduction for the event.

Later, Ms. Frangelica Liang, Senior Brand & Strategy Advisor and Executive Committee Member of the British Chamber of Commerce South China, who delivered an opening speech and express the sincere appreciation for all the speakers and a warm welcome to all the guests. She emphasized the importance of adapting to the AI-driven changes in marketing and branding. She also highlighted BritCham South China's commitment to supporting members in connecting resources, expanding their networks, and achieving business growth.

Keynote Speeches

Four distinguished speakers shared their expertise on various aspects of branding and marketing in the AI era:

Ms. Frangelica Liang, Senior Brand & Strategy Advisor and Executive Committee Member of the British Chamber of Commerce South China, shared her view on "Marketing Fundamentals in New AI Era: Brand, Reputation, and Growth". She emphasized that while AI offers new tools, the core principles of branding remain essential. Key points from her speech included:

• The importance of brand differentiation and value proposition in creating a strong brand identity.

• AI can assist in market research and consumer behavior analysis, but human insight remains crucial.

• The role of brand, reputation and growth mentality in guiding long term business strategy.

Mr. Robert Reid-Kay, Co-Founder & CEO of Gaia Sourcing and Executive Committee Member of the British Chamber of Commerce South China, explored "Multi-Channel Marketing in an Ever-changing AI World". He highlighted how AI can help businesses understand and leverage consumer attention across different platforms, particularly through content creation and strategic organic content development. Key points from his speech included:

• The shift from social graph to interest graph in social media algorithms.

• The importance of creating engaging content that resonates with target audiences.

• How AI tools can streamline content creation and distribution across multiple channels.

Mr. Jay Ian Birbeck, CEO and Founder of Bold Nation, tackled the topic "AI Content: Miracle Tool or Brand Reputation Killer?" in his address. He emphasized the need to maintain content quality and originality when using AI tools to avoid the pitfalls of generic, formulaic content. Key points from his speech included:

• The risks of over-reliance on AI-generated content and the potential for brand damage.

• Strategies for balancing AI efficiency with human creativity and insight.

• The importance of clear, concise and honest communication in content creation.

Mr. Marcus Pentzek, SEO Director at Jademond Digital, examined "AI, Branding & SEO: Building Authority in the AI Era". He discussed how AI is changing the game in content creation and SEO strategies, while cautioning against the risks of over-reliance on AI-generated content and the importance of responsible AI usage. Key points from his speech included:

• The role of AI in content generation and its implications for SEO.

• How businesses can leverage AI for SEO while maintaining content quality.

• The importance of a balanced approach to AI usage in branding and marketing.

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Group Discussions

Following the keynote speeches, attendees participated in group discussions with the speakers, gaining deeper insights and exchanging ideas on the topics presented. This interactive session allowed participants to ask questions and explore practical applications of the strategies discussed. 

Most frequently asked questions to the speakers during group discussions include: writing tips, China outbound marketing strategies, SEO advice, multi-channel marketing content suggestions.

Closing Remarks

The event concluded with closing remarks delivered by Ms. Christy Leung, who reinforced the importance of embracing AI-driven strategies while maintaining the core values and quality of branding and marketing efforts. Participants were encouraged to continue exploring these topics and applying the insights gained to their businesses. 

For more information on future events, please follow BritCham South China's official WeChat account (BritCham SC / BritCham GD) or contact the BritCham South China team.

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2025 年 3 月 25 日，超过 40 位行业领袖和专业人士齐聚中国华南英国商会（华南英国商会）最近举办的“Ask an Expert Series”行业专家分享会活动，共同探讨企业如何利用人工智能实现高效的品牌与营销策略。

这场聚焦于“AI 时代下如何高效地做品牌与营销” 的活动，为企业提供了实用的指导，帮助它们利用人工智能提升营销效果，保持竞争力。

欢迎致辞

活动在中国华南英国商会会员服务经理梁莹（Christy Leung）女士的热情欢迎中拉开帷幕，她简单介绍了活动。

随后，资深品牌战略顾问、中国华南英国商会执行委员会委员梁凤妹（Frangelica Liang）女士进行欢迎致辞，她对所有演讲嘉宾表示衷心感谢，并向所有来宾表示热烈欢迎。她强调了在 AI（人工智能）驱动的市场环境中适应变化的重要性，并指出华南英国商会商会致力于支持会员企业连接资源、拓展网络并实现业务增长。

主旨演讲

四位演讲嘉宾分享了他们在 AI 时代品牌营销方面的专业知识：

资深品牌战略顾问、中国华南英国商会执行委员会委员梁凤妹（Frangelica Liang）女士，分享了“AI 冲击下的营销基本步：品牌、声誉与增长”。她指出，尽管 AI 提供了新的工具，但品牌的核心原则依然至关重要。主要观点包括：

• 品牌差异化和价值主张在塑造强大品牌身份中的重要性。

• AI 可以辅助市场研究和消费者行为分析，但人类洞察力仍然不可或缺。

• 品牌、声誉及增长思维在指导企业长期战略中的作用。

Gaia Sourcing 联合创始人兼首席执行官，中国华南英国商会执行委员会委员罗伯特（Robert Reid-Kay）先生，探讨了“在瞬息万变的 AI 时代，如何整合资源、加速全球扩展——多渠道营销策略”。他强调了 AI 如何帮助企业理解并利用不同平台上的消费者注意力，特别是通过内容创作和战略性有机内容开发。主要观点包括：

• 社交媒体算法从社交图谱向兴趣图谱的转变。

• 创建与目标受众产生共鸣的引人入胜的内容的重要性。

• AI 工具如何简化多渠道内容创作和分发流程。

Bold Nation 首席执行官兼创始人杰伊·伊恩·伯贝克（Jay Ian Birbeck）先生，就“生成式人工智能：是万能工具还是品牌声誉杀手？”进行分享。他强调了在使用 AI 工具时保持内容质量和原创性的重要性，以避免陷入公式化内容的陷阱。主要观点包括：

• 过度依赖 AI 生成内容的风险，以及对品牌声誉的潜在损害。

• 在 AI 效率与人类创造力和洞察力之间取得平衡的策略。

•  内容创作中清晰、简洁、诚实沟通的重要性。

界盟科技SEO 总监潘择科（Marcus Pentzek），探讨了“AI、品牌与 SEO：如何在 AI 时代建立权威”。他讨论了 AI 如何改变内容创作和 SEO 策略，同时提醒企业注意过度依赖 AI 生成内容的风险，并强调负责任地使用 AI 的重要性。主要观点包括：

• AI 在内容生成中的作用及其对 SEO 的影响。

• 企业如何利用 AI 提升 SEO 效果，同时保持内容质量。

• 在品牌营销中采用平衡的 AI 使用策略的重要性。

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分组讨论

主旨演讲结束后，参会者与演讲嘉宾进行了分组讨论，深入探讨了演讲中提出的话题，并进行深入地交流，探讨了这些策略的实际应用。

在分组讨论中，来宾向演讲者提问得最多的问题包括：写作技巧、中企出海的营销策略、SEO 建议、多渠道营销内容建议等。

结束致辞

活动在闭幕致辞中圆满结束，梁莹（Christy Leung）女士在致辞中再次强调了在拥抱 AI 驱动的策略时，保持品牌营销核心价值和质量的重要性。鼓励参会者继续探索这些主题，并将获得的见解应用到他们的业务中。

如果想了解更多未来的活动信息，敬请关注中国华南英国商会的官方微信账号（BritCham SC / BritCham GD）或联系中国华南英国商会团队。

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